Kuaishou e-commerce promotes trust purchase service brand to financially insure acquaintances in the digital age

Knowing and doing2022-09-23 10:09:50
< td id=article_content> whip NiuShi reported on November 24, quickly electric business trust upgrade conference, launch service brand for "trust" and "take goods quickly got talent civilization convention, acquaintance economic insurance for the digital age, strive to build trust by placing order system for consumers.< br>< br> conference, quickly electricity announced two sets of data, with a set of big make trust since after purchase data: well quickly electricity new users after purchase rate is up 10%, open the trust rights and interests of the shop after purchase rate is up 20%, enjoyed "refund don't return" consumers order will increase by more than 20%.Just released quickly, according to data from the third quarter earnings in September 2021, quickly electricity purchase rate above 70%.< br>< br> another group is well quickly electricity business management results.From April to November this year, well quickly electricity for false advertising punishment total more than 160000 times, false propaganda efforts to crackdown on October is enhanced by 440% in March, the user to report false propaganda from march by 41% in October.At the same time every day, about 450000 brother users against false advertising together in studio and well quickly.Against fakes, since April 1, 2021, quickly electricity linkage law enforcement agencies, draw the 22 cases, involved in the total value of more than 96 million yuan.Currently, quickly electricity has Fang Jianlian with 66 brands, establish a fake characteristics, form online joint strike.< br>< br>< strong> create trust and purchasing services brand, give acquaintances of the digital age, economic insurance < / strong>< br>< br> well quickly electric business experience, head Bob was carried out for "trust" brand.For "trust" is based on the well quickly electric business trust ecosystem service brand, the brand connotation has three levels, on the one hand, through the platform management and community power around a deal to build trust, on the other hand also for different industry launched jewelry jade official distinguishing "really treasure storehouse" and second-hand mobile phone 180 days warranty industry upgrade solution.While encouraging the host carefully the private domain of trust between management and fans, through "refund don't return" and fan operation make buyers and sellers of "extreme trust."< br>< br>< p style="text - align: center;">< img SRC="/ /" img.inotgo.com/imagesLocal/202209/23/202209230927162244_2.png img_width=386 img_height=2132 the inline=0 Alt="quickly electricity push trust and purchasing service brand, acquaintance economic insurance for the digital age" onerror="errorimg. Call (this);">< / p>< br> "trust is support quickly electric business second growth curve is one of the important power.We hope to make the good faith management businesses have more possibility to get more business opportunity.Through at the consumer level, we hoped that the new users through trust and purchasing order, the old users dare after purchase, let the buyers and sellers from strangers become old."Bob said.Buy < br>< br> "trust" is not only a logo, let consumers "pain points" become "bright spot".Consumers can be in air atmosphere, yellow car, product details page and the order details page in place for "trust" logo.< br>< br>< p style="text - align: center;">< img SRC="/ /" img.inotgo.com/imagesLocal/202209/23/202209230927162244_0.png img_width=640 img_height=359 the inline=0 Alt="quickly electricity push trust and purchasing service brand, acquaintance economic insurance for the digital age" onerror="errorimg. Call (this);">< / p>< br> behind it, is quickly electricity based on the unique attributes of trust economy and acquaintances.Electricity in Bob's view, to trust is to give acquaintances of the digital age, financial insurance.< br>< br> in quickly electricity, pratt & Whitney principle was seen to let more ordinary people, ordinary people in well quickly, record the recording of my own at the same time also provides fast worker with a large number of real life.User has fireworks gas in well quickly first see is the real content, and then through the real content to know real people behind, and to agree with the human nature, and resulting trust, based on trust again after purchase.< br>< br>< p style="text - align: center;">< img SRC="/ /" img.inotgo.com/imagesLocal/202209/23/202209230927162244_3.png img_width=640 img_height=347 the inline=0 Alt="quickly electricity push trust and purchasing service brand, acquaintance economic insurance for the digital age" onerror="errorimg. Call (this);">< / p>< br> as an example, the host city built - big jade-like stone son (fast worker ID: 233706254) opened a company called "fan experience pavilion" off-line wash the car beauty shop, free of charge for quickly fans.And an iron powder in large jade-like stone son for him to answer too late reply comments, and the answer is correct.Then big jade-like stone son directly to the fan set to the administrator, please his comments to help maintain the air.< br>< br> according to quickly electricity trading and industry product owner YanFeiFei introduction, the purchase is a win-win for businesses and consumers trust products, open and trust to buy also bring businesses more incremental value: "high quality business certification logos can strengthen the trust of the consumer, get priority recommended platform, can also get more exposure during large presses, in the next 12-12 big promoting activities, these high quality merchants can enjoy exclusive incentive platform, promote the transformation of anchor studio".< br>< br>< strong> launch talent civilization convention to build fair and transparent live electricity environment < / strong>< br>< br> live electricity than traditional electric company, the management difficulty bigger, involved in the governance rules of more complicated.The half-year, quickly electric business in such aspects as anti-counterfeiting constantly increasing.According to well quickly, according to data from the electricity in the year to November, quickly identified clues to exceed 300000, counterfeits electricity violations than 4 m, average monthly intercept false big tenants qualification exceeds 2000.In addition, quickly electricity also features open live in evidence, for all the host with live video to save on the platform at least 3 years.As of November 2021, quickly electricity Fang Jianlian with more than 66 brands, the identified clues to exceed 300000, counterfeits violations more than 4 m.In April 2021 to now, accumulated repel and inferior team more than 10000.< br>< br>< p style="text - align: center;">< img SRC="/ /" img.inotgo.com/imagesLocal/202209/23/202209230927162244_1.png img_width=640 img_height=360 the inline=0 Alt="quickly electricity push trust and purchasing service brand, acquaintance economic insurance for the digital age" onerror="errorimg. Call (this);">< / p>< br> the release conference, quickly electricity also launched quickly take goods's civilization convention, invited a number of well quickly anchor online participation, initiative more quickly platform anchor to join's convention.Which quickly anchor "beach combing bears two" food industry as a representative of the host sharing and brother trust story, "in fact, no matter whether there is a convention, I also don't want to use some bad means cheat fans to trust, to brother treat each other sincerely, I think this is a quality requisite to a host."< br>< br> Bob said, "well quickly electricity is temperature electric company, behind it is one of the fresh story, quickly electricity to make the good faith management business has a chance to get more business opportunities."< br>< br> and in the third quarterly earnings conference call well quickly, quickly, co-founder and chief executive routine, a smile, also said quickly electricity first strategy is to continue to consolidate trust electric business mode, the user and platform, user, and the host, formed on the basis of trust between the high rate of purchase.< br>< / td>
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