With the rapid development of the web and the rapid dissemination of information, we have expanded our social reach, increased our access to external information, and more quicklyto obtain the latest external information.But for companies, any negative brand-related information can easily spread across the internet.In particular, some well-known brands have a certain reputation and high recognition, and once they cause any adverse effects, they will spread rapidly in a short period of time.Therefore, in order to avoid the wide spread of negative brand information and reduce the possibility, it is necessary to do a good job in monitoring and managing brand public opinion.
So, for many companies, how to monitor and manage brand public opinion?You can refer to the following suggestions from the editor of Zhonghui Technology:
1. Establish and strengthen the awareness of brand public opinion crisis, and establish a brand public opinion monitoring system
For enterprises, if they want to take the initiative in a crisis, it is not enough to just be vigilant, it is also appropriate to establish a public opinion monitoring and alarm system.By establishing an automated and intelligent brand public opinion information monitoring platform, such as a micro public opinion monitoring platform, we can understand how netizens talk about our brand or corporate topics on the Internet.
2. Establish a brand public opinion early warning system
In addition to monitoring public opinion on the entire network, it is also necessary to discover and monitor public opinion as soon as possible.Catch the signs of a brand crisis to prevent a PR crisis from happening.Enterprises should also establish a set of brand public opinion early warning system, timely detection of public opinion crisis alarm notification.You can use the micro network public opinion monitoring system to monitor the negative news of corporate image and brand in real time, automatically identify negative public opinion, and realize online services.Once you monitor negative public opinion online, you can send alarm notifications to users in a timely manner through WeChat, SMS, email, client and other methods, so as to win the brand public opinion early warning management work for the enterprise.
3. Correctly guide public opinion, restore corporate image, perform duties, and enhance brand influence
Once a brand public opinion crisis occurs, enterprises will strengthen real-time communication with users, provide feedback, and establish various forms of sincere communication.Finally, the end of the public opinion incident does not mean the end of the corporate public opinion response, but only the beginning of the restoration of the corporate image.At the end of the crisis, we should adjust the company's various behaviors in a timely manner, use various means to restore the public's trust in the company and its brand, and reshape the company's good image.