When people encounter problems they don’t understand in life, they usually search through Baidu, and the question and answer platform on the web page can solve most of the problems, such as beauty, skin care, freckle and the like, so there are also many beauty and skin care products.Companies will do Q&A marketing to promote their brands, so how does the beauty industry do Q&A marketing?Let the whole network world come together one by one.
1. What are the advantages of Q&A marketing?
1. The general text of Q&A is relatively short, which can be displayed to users more intuitively, which is in line with the current fast-paced lifestyle.
2. The question and answer platform has a high weight and can get a good ranking on the search engine, which is beneficial to our corporate publicity.
3. When we made a lot of positive information through major Q&A platforms, it increased the trust of users and established a good reputation.
2. How to choose a good Q&A platform
You can focus on Baidu Know, Sina iAsk, Tianya Q&A, these mainstream Q&A websites, their number of users and search engine rankings are relatively good, other Q&A platforms can be based on specific industries.Features do something appropriately.
3. How to do Q&A marketing and what to pay attention to
FirstBe careful not to write too much advertising on the content. At first glance, advertising is definitely not good. You can put the information to be promoted in the last sentence. Question-and-answer marketing is a relatively interactive marketing method, and it is also a relatively authoritative one.Marketing.For consumers, they are more inclined to help and guidance from similar people, rather than rigid advertisements.
The second is to pay attention to sensitive words and avoid words prohibited by the Advertising Law.
Then there is the issue of release time, pay attention to the time interval, do not release together, otherwise it will be easily deleted; a normal brand, the content of the Q&A generated is a long stream, we can do dozens of groups a month during the implementation, in this wayIt is not advisable to plan hundreds of articles at once and then stop abruptly, so that the results of the promotion can be seen at a glance as artificial promotion, not content naturally generated by netizens.
Furthermore, it is an account problem, try to choose an account with a higher level, and be careful not to use the same account for questions and answers.
Finally, if there are conditions, please do some likes or small comments to maintain it.
If these can be done, the general marketing effect will not be too bad.
If the beauty industry can do Q&A marketing, it will usually bring great benefits.help.Q&A Marketing in the whole network has rich experience in Q&A platform marketing and promotion. It guides target users through interactive methods, realizes the establishment of brand reputation, correction of public opinion orientation and answers to user questions, and finally achieves the purpose of precise brand promotion.