Tencent traffic decryption, K12 industry of Tencent XQ advertising and marketing (XQ crowd portraits and scenes)

ink rain cloud smoke2022-08-06 07:36:15

QQUsers are keen to share their daily life,Strong social stickiness


腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

社交场景——QQspatial information flow-一键加群


What is a one-click group?

利用QQSpace friends dynamic information flow advertising push,Direct users to click to join the advertiserQQ群,Empower advertisersQQInteract with users in groups,Or achieve closed-loop advertising products.

广告位置:

手Q&QQ空间-The third stream of information;手Q&QQ空间-Article 7 Information Flow

售卖方式:

Only sold by contract,CPM:刊例200元/CPM

Landing page jump type:

品牌方QQ群

应用直达:

不支持

支持监测:

Contract purchasing supports monitoring by third-party certified monitoring companies

腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

购物场景——QQ购物


什么是QQ购物?

? Shopping vertical scene

? The exposure is billed according to the red dot push in the outer message list,Subsequent ads do not disappear and continue to be exposed.70%Conversion occurs in1天内,20%Conversion occurs in2天内

营销场景:

? shopping link:缩短链路,Build hard->内容->The conversion loop for purchases

? 品牌推广:High-quality graphics or immersive video,Meet the various promotion demands of customers

售卖方式:

? 合约CPM:刊例120元/CPM

应用直达:

? 可支持

第三方监测:

? 不支持

程序化购买:

? 不支持

Estimated contract advertising spaceCTR:

? 7%~11%

腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

分享场景——QQ空间-Album end page


What is an album end page?

User opens handsQ好友动态,When browsing friends and more pictures to talk about,Click to view the floating layer,Swipe left to the last page of the floating layer,展示广告.

广告位置:

QQ空间-Album end page

售卖方式:

合约CPM:刊例160元/CPM

Landing page jump type:

H5、品牌官网、APP直达

应用直达:

可支持

支持监测:

Contract purchasing does not support monitoring by third-party certified monitoring companies

腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

线下场景——QQNew generation investment program


QQThe theme of the new generation project?

QQHope to link the brand side,Help the new generation of children and youth,Discover your potential and chase your dreams,Encourage parents and society to focus on the proud side of their children.

优势:

品牌方借助QQ平台,Explore the infinite possibilities of children,Let parents pay attention to the bright side of their children,This will increase the brand's social influence,Connect with education for the public good.

涉及资源(包括但不仅限于):
  1. 线上:QQ一起听歌;QQ厘米秀;QQ小程序开发
  2. 线下:Customized branded merchandise;Brand factory tour;兴趣workshop;Creation sharing session

合作门槛:

待定,Can be customized according to brand budget

腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

腾讯看点,Integrate multidimensional content,Strong coverage of the target population


腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

Tencent is watching a little bit of joint investment


What is a one-point joint vote?

Tencent Aspect Liantou is a crossQQ看点,QQ浏览器,Kandian Express is a form of joint advertising in the information flow of the three terminals.

优势:

? to replay,Cross-end frequency control,Top up new users,Reduce repetitive touch

? 支持大图、横版视频、Double selection of pictures and texts(PK)、Super background and many other styles

? Regular contracts are supported、程序化投放

广告位置:

QQ看点、QQ浏览器、Look at the third information flow on the homepage of Kandian Express

售卖方式:

合约CPM:刊例120元/CPM

Category promotion capabilities:

? Custom landing page

? 品牌官网/Local store promotion

腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

QQ浏览器Oneshot


什么是Oneshot?

QQThe browser splash screen is linked to the ad style of the second information stream.

优势:

? 闪屏+The video information flow on the first screen is seamless,强势曝光

? The ad slot is preloaded as a whole,No lag and low loss

广告位置:

QQBrowser splash screen+The second information flow on the home page

售卖方式:

合约CPM:刊例240元/CPM

合约CPD:刊例192w/轮播

Category promotion capabilities:

? Custom landing page

? 品牌官网/Third-party live streaming sites

? 京东/天猫/Suning and other e-commerce sites

腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

QQLook at the super mask


What is a super mask?

用户进入QQAfter watching,5sThe dynamic floating layer links the advertisement style of the third information flow.

优势:

? High CTR,CTR平均>20%

? Video duration is supported60s

广告位置:

QQWatch the floating layer+The third information flow on the home page

售卖方式:

合约CPM:刊例220元/CPM 合约CPD:刊例192w/轮播

Category promotion capabilities:

? Custom landing page

? 品牌官网/Third-party live streaming sites

? 京东/天猫/Suning and other e-commerce sites

腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

腾讯音乐,24Covering a variety of high-quality consumer groups within hours


腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

QQMusic splash screen-Sex first brush


What a sex first brush?

Support for men、The form of targeted display advertising for female users.

优势:

? The first ad hit of the day,Strengthen user memory

? Precisely seize the user's mind,高效覆盖TA用户

广告位置:

QQMusic splash screen

售卖方式:

合约CPT:Static publications288元/轮播;Dynamic issue336元/轮播

Category promotion capabilities:

? Custom landing page/品牌官网

? WeChat Mini Program Store/微信小程序直播

? 京东/天猫/Suning and other e-commerce sites

腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

QQ音乐Oneshot


什么是QQ音乐OneShot?

QQThe advertising style of the first frame of the music splash screen linkage homepage focus image.

优势:

? 闪屏+The above-the-fold focus map is seamlessly connected,强势曝光

? The ad slot is preloaded as a whole,No lag and low loss

? 曝光预估:1200-1400w,上下浮动10%

广告位置:

QQMusic splash screen(5s)+焦点图(6s)

售卖方式:

合约CPT:刊例280元/轮播

Category promotion capabilities:

? Custom landing page/品牌官网

? WeChat Mini Program Store/微信小程序直播

? 京东/天猫/Suning and other e-commerce sites

腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

QQ音乐-Playlist collaboration


sales scene:

Focus on segmented groups、特定场景、Interaction between brands and spokespersons that can meet the individual needs of users

How to play the playlist:

? 官方歌单:In-depth cooperation with the official established theme song list,大曝光/大流量/专业,Highlight the brand's authority in the field of music、Pioneer image

? 品牌歌单:主题、Playlist design and song selection can be customized according to brand needs,Playlist product

? H5歌单:以H5承载,From music to vision,Provides fully personalized branded music content

? 官方歌单、Brand song list top text chain、H5Playlists can jump to e-commerce/官网/Cards issued/Collect customer funds, etc

腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

XQSplash screen resource-Support single-screen sales and joint investment sales


腾讯流量解密,腾讯XQ广告营销之K12行业(XQCrowd portraits and scenes)

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