Analyst: Apple store policy adjustment will not have much impact on the company's profits

TechWeb 2021-09-15 04:50:59

【TechWeb】9 month 9 Daily news , According to foreign media reports , lately , Under regulatory pressure , Apple announced that it would App Store Make some adjustments to the policy , Including allowing the use of third-party payments . Morgan Stanley released a research report this week saying , These adjustments and surveys will not have much impact on the company's profits .

Morgan Stanley (Morgan Stanley) Analyst Katie • Huberti (Katy Huberty) Said in the report , Even in the worst case ,App Store These adjustments will only affect Apple's earnings per share 1% To 2% The fall of . in addition , This adjustment is mainly for reader applications , And because readers are used in App Store The proportion of revenue is less than 8%, So it won't have much financial impact on Apple . She wrote :“ Suppose in the worst case , Apple can't get from the top 20 Get financial benefits from your reader application , Then it may lead to the decline of service business revenue 4%, Total revenue fell 1%, as well as 2022 Earnings per share fell in the fiscal year 2% about .”

in addition , since 2016 Years and 2018 Since then ,Spotify and Netflix New users have been disabled to purchase system subscription services through apple apps , It means that Apple hasn't charged commissions for new subscriptions to these two applications for at least three years . She pointed out that , Apple's spontaneous change is also an embodiment of Apple's industry self-discipline , It helps to reduce the pressure of legal proceedings and hidden worries about antitrust .

Besides , Apple is not going to make the same adjustments to game apps , Game applications are the main part of apple , About... Of developer revenue 63%. Although it has faced Epic Games Litigation of , The ruling of this lawsuit is expected to be published soon .

But on the whole , With the relaxation of epidemic restrictions ,App Store Revenue will be lower than predicted . Morgan Stanley estimates , By 8 End of month ,App Store Our net revenue will increase year-on-year 12.2%, Than previously predicted 20% low 8 percentage .