For building materials industry, how to operate official account? ? We should all know that the development of we media has been very hot in the past two years , Especially official account development. , As we all know, wechat users have reached 8 Billion , It has a huge flow pool , Many industries want to promote wechat to occupy their own market , So how does the official account operation in building materials industry operate? ?
1 First , You should know that the official account is divided into subscription numbers and service numbers. .
This first step is critical , If you go wrong , There is no possibility of modification . You know, the service number can only send content four times a month , The subscription number can be sent once a day . This means that for webmasters with promotion needs , If not as a last resort , Please select a subscription number .
2 Number of content posts per day Never too much
There are long and short screens on mobile phones , If too many posts are published every day , It will not only make users have a conflicting psychology , I still work hard . In my experience , One picture with two or three texts is the best effect .
3 Find your own uniqueness Improve user stickiness
Whether it's local wechat , Or interested wechat , Be sure to find your core values , What kind of content is unique , This is the best weapon to improve their user stickiness .
4 The text should be short rather than long Let the user open it as fast as possible
Yes , Mobile Internet Era , Few people are very patient to read long and long words , So the content we do should not be too long , So as not to affect the user experience . If there is no special need , The text should also be well controlled , picture 3 Zhang Nei is more suitable , Picture size is also required , The opening speed of graphic information affects the reading rate of users , The reason is simple , It is easy to be ignored .
5 Be able to capture some popular information in time
hot news , Whether it's domestic or foreign , As long as it is repeatedly reported in the media , It must be the concern of most netizens .
So much has been said , For operation, we still need professional operators , Jutui media is a diversified network information technology company , Full range network marketing service provider , The company is based on technology application , In line with “ The good faith 、 responsibility 、 It can be 、 innovation ” Service tenet of . Jutui media relies on excellent talents and rich enterprise service experience 、 Strong sales network and market operation strength , Shaping the network image of new enterprises and institutions in the Internet Era ; Building a strong brand in the Internet Era .
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