source | Original manuscripts from the city scene
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Some time ago , Ms. Yin of Nanchang found that , My iPhone suddenly won't work . In order to get the phone fixed as soon as possible , She uses another mobile phone to search on Baidu “ Apple after sales ”, little does one think , This search , A series of problems were found .
Ms. Yin told reporters , When the phone breaks down , She hopes to find an official Apple after-sales company to repair her mobile phone .
consumer Ms. Yin ： I Baidu about Apple's official after-sales service , It gives me a web page to jump out of , There is an address of Nanchang on it , There is also a 400 The phone , I'll just dial in and dial , The customer service on the phone let me come to , Nanchang Fortune Plaza is an after-sales point .
And then , According to 400 Guidance from customer service staff , Come to the fortune square in Nanchang B seat 1306 This after-sale shop of No , And gave the cell phone to the staff to check . The staff told her , The main board of the mobile phone is broken and needs to be replaced , The cost is 1500 Yuan . Ms. Yin thinks the price is too expensive , So I took my cell phone to my friend for maintenance . But this inspection , Problems found .
consumer Ms. Yin ： My friend, he did it in front of me , After you take it apart , He said there was a scratch on the touch line inside , I can't draw the two icons above , Before I came here to repair this cell phone , No maintenance , I haven't disassembled the machine , I think it's this side .
Ms. Yin thinks , If it's a regular apple repair site , It's not going to happen . So , She called the customer service number on Apple's website , I hope to confirm the qualification of this repair shop . Official customer service said , In the urban area of Nanchang city , All in all 4 An official authorized Apple aftermarket , It doesn't include the one Ms. Yin has been to .
“ Apple Service Center ” The customer service said “ Apple after sales ” Offline maintenance point denied
At this time , Ms. Yin searched again on Baidu “ Apple is sold in Nanchang ”, Click on the previously opened “ Apple Service Center ” Link to your website , call 400 After the customer service call , The other side still claims to be Apple customer service .
however , When the reporter and Ms. Yin came to the maintenance site in Nanchang Fortune Plaza , Other said , It's not that they broke Ms. Yin's mobile phone when they disassembled the machine , They didn't say they were Apple's official aftermarket .
And then , The staff of this maintenance site told reporters , They're just a maintenance company , It has nothing to do with apple .
At this repair site , Many consumers said , Also through Baidu search to customer service guide , After knowing that this repair shop is not an official after-sales shop , They also left the store .
“ Shanzhai apple after sale ”： Strange “ Fortune square B seat 13 floor 1306 room ”
Search Baidu for Apple after-sales related keywords , Open the top Links , Inside 400 Customer service , Also claimed to be Apple customer service . In this case , A lot of people believe it . And then , The reporter also fed back the situation to the market supervision department of the jurisdiction .
Nanchang Donghu District market supervision and administration bureau courtyard branch staff told reporters , Located in fortune square B seat 1306 This repair shop No.1 , The registered name is “ Nanchang xinguowei communication equipment repair Co., Ltd ”, Registered in last year's 11 month . And before that , Same address , A company named “ White band electronic technology ” The enterprise , And this one “ White band electronic technology ” yes 《 At the scene of the city 》 Last year 8 Another one that was exposed in May “ Shanzhai apple after sale ”！
2020 year , Mr. Wang from Nanchang （ alias ） After the apple computer broke down , Through Baidu search to a self styled Apple after-sales service point , According to the guidance of customer service , He came to Nanchang Fortune Plaza with his computer B seat 1306 The white band electronic technology of No , The staff took him 5600 The maintenance cost is RMB . But after the computer is repaired , I haven't returned it for more than a month . Mr. Wang then found out through the product serial number on Apple's official website , His computer was sent to an apple store in Nanjing, Jiangsu Province .
And then , The reporter interviewed the staff of the apple direct store of aishangtiandi in Nanjing, Jiangsu Province by telephone , He told reporters , Because Mr. Wang's computer is still under warranty , The battery of the computer 、 a main board 、 Keyboard and Touch ID I've replaced Mr. Wang Free replacement 了 .
Mr. Wang suddenly realized ： My computer is under warranty , Nanchang, the so-called Apple after-sales company called Baibang electronic technology, charged him more than 5000 yuan for maintenance , Sent it to Apple store for repair .
This wave God operation , After being broadcast by the city live program , Baibang electronic technology returned all the money to Mr. Wang . According to the staff of the market supervision department , Shortly thereafter , Baibang electronics technology canceled the company , Then ,“ Nanchang xinguowei communication equipment repair Co., Ltd ”, That's another one that Ms. Yin complained about “ Shanzhai apple after sale ” Registered at the same address .
“ Shanzhai apple after sale ” Recommended by multiple websites Baidu's search ranking is at the top
2020 year 8 month , The reporter exposed that after Mr. Wang met Shanzhai Apple after-sales because of searching for Apple Computer maintenance on Baidu , Baidu PR personnel contacted the reporter , Said the company will rectify the relevant situation . Afterwards, the reporter noticed that , Baidu company canceled the bidding ranking of apple repair related keywords .
But this year 4 month , The reporter searches the keyword on Baidu again “ Apple repairs Nanchang ”, Open the link on the front page of the search results , Most of them are shown as “ Apple Service Center ”、“ Fruit repair net ” perhaps “ Xiuguo net ” Website 、 Although the domain names of these websites are different , But customer service calls always end with 1055 or 1170 Of 400 Telephone , The recommended apple repair site , It's also the fake Apple store located in Nanchang fortune square . The search results are so consistent , Is this a coincidence or another reason ？ What is the relationship between these websites and Shanzhai after-sales ？
after , In the name of the owner of a mobile phone repair shop in Nanchang , I consulted one of them and it showed that “ Apple Service Center ” The operator of the website . The reporter learned that , These are packaged as the website of Apple service center , It's just advertising space .
Customer service ： Search the website found by Apple maintenance , Including you , They all recommend a shop in Fortune Plaza
The reporter ： Think about it , Can we put our store in it .
Customer service ： You're personal , It's officially authorized ？
The reporter ： My side is personal .
Customer service ： You can add my wechat first , Because we have people advertising on it now , So it's not necessarily possible to add .
Customer service staff through the reporter's friend application , Through wechat , The advertising space in Nanchang area of their website has been advertised by other businesses , Don't accept new ads for the time being .
Shanzhai apple after sales promotion website The business involves many places in the country
Customer service personnel told reporters , These are packaged as the website of Apple service center , It's part of a number of different companies . Reporter with ” City names + Apple maintenance ” As a keyword in Baidu search found , These websites promote Shanzhai Apple's after-sales business all over the country , Almost every target city will choose one or two mobile phone repair shops as the so-called apple repair service centers they recommend .
for example , Reporter Baidu search “ Apple repair Hangzhou ”、“ Apple repairs Guangzhou ”, I found that the top search results are “ Apple Service Center ”、“ Fruit repair net ” These sites , Verified by reporters , Although these mobile phone repair shops are known as apple customer repair , But it's not Apple's official authorized repair shop .
Besides , The reporter learned from the Ministry of industry and information technology of the people's Republic of China that , Two fake Apple after-sales websites randomly provided by the reporter , It belongs to overseas servers , There is no record information in the Ministry of industry and information technology .
Why did not complete the filing according to the provisions or directly move the server to the overseas website , Will appear in the forefront of Baidu search results ？ Network expert analysis , These sites may be through something like “ Search optimization ” The technical means of , I made a list myself , To increase search engine recommendation , Make it even in the case of no bidding ranking , Also can get higher recommendation .
Expert opinion ： Baidu should improve the algorithm Improve anti cheating means
Experts say , He's in Bing search 、 When search engines such as Sogou search search search for the same keywords , The proportion of Shanzhai Apple after-sales websites found is lower than that of Baidu . Experts say , Baidu can improve the recommendation algorithm of search engine , Improve the means of anti cheating , Screen some suspicious foreign websites . Besides , Now a lot of Telecom scams , That is, the domain name 、 The server is set up overseas .
“ Shanzhai apple after sale ”· nanchang ： blow “ Shanzhai apple after sale ” Regulatory issues
If Baidu can use anti cheating means , Limit this kind of fake Apple after-sales website , Appear in the front row of search results . For online websites and offline Shanzhai Apple after-sales service stores , Does the market supervision department have any measures for effective supervision ？
Nanchang Donghu District market supervision and administration bureau courtyard branch staff told reporters , After they received complaints similar to Ms. Yin's experience , Will come to the store to investigate , And organize both sides to mediate . But for Ms. Yin's encounter , But their investigation was embarrassed ： Shanzhai apple after sale , One of the main problems is the infringement of Apple's trademark rights . But since last year 《 At the scene of the city 》 After the program reported the existence of Shanzhai Apple after-sales in the store , The store has removed the high imitation Apple after-sales related logo , This brings some difficulties to the work of evidence collection .
Meng Limin, director of the market supervision and Administration Bureau of Donghu District, Nanchang city ： We see this , There is no obvious violation .
Meng Limin told reporters , Because what the market supervision department performs is “ Territorial management ” duty ,“ Shanzhai apple after sale ” The relevant operators of the industrial chain , They usually separate online websites from offline stores 、 Separate operation to avoid regulation .
Director of Donghu District market supervision and Administration Bureau of Nanchang city Meng Limin ： As far as we know , The web link publisher is not the local company , It's the online partners or operators that are releasing , In terms of the jurisdiction of advertising , It's still up to the advertisers 、 The market supervision department in the place where the advertisement publisher is located will supervise .
Meng Limin said , Online websites are registered in other places or even abroad , Although they also trace the location of online advertisers , But the reality across administrative regions , There are still many difficulties for them to enforce the law . He reminded , When consumers are looking for the official after-sales service point of electronic products , Be sure to check the distribution of authorized points through the official website , Don't be misled by the ambiguity of some websites .
Anchor comments ： Network black and gray industry chain Need to be “ L d ” blow
From the reporter's investigation , One consumer after another has been hoodwinked by the sale of Shanzhai apple , Often after suffering losses, they find that the other party is selling dog meat , However, the illegal cost borne by these businesses is very light , Even at the same registered address “ Change a vest ” Then you can go back to business as usual , Regulators seem to be at a loss . Some website operators who publish industry advertisements are interested in publishing content 、 Website quality does not do any checks , It can become an important way to spread suspected false information , Even as their main profit model .
After sale chaos of Shanzhai Apple , Here's also a reminder ： Virtue dwarfs vice , It has to be a step up , Supervision should also be constantly upgraded , The Internet industry and regulatory authorities can only establish a risk website database in the whole industry , Take the initiative to accept reports from the majority of Internet users, and conduct technical testing and manual investigation on the website , It is possible to put an end to the possibility of network crimes 、 Safeguard the legitimate rights and interests of consumers .