What is? SEM？
SEM Chinese means search engine marketing .SEM It's a new form of Internet marketing .SEM What we have done is to make full and effective use of search engines for network marketing and promotion .SEM Pursue the highest cost performance , With minimal investment , Get the most traffic from search engines , And generate business value .
SEM The main thing is to do ？
SEM What we have done is to make full and effective use of search engines for positive network marketing and promotion , So as to achieve the purpose of brand promotion .SEM Pursue the highest cost performance , With minimal investment , Get the most traffic from search engines , And generate business value .
To be an excellent SEM What professional skills are required ？
Simply speaking , Outstanding SEM There are two skills a commissioner needs ： Hard skills and soft skills .
It refers to the fundamental ability to meet the needs of this position , It's the entry threshold to a career , At the same time, it is also a detailed assessment of quantitative ability . It's not just any one person can do the job , There is a certain threshold . for example ： Marketing strategy knowledge and experience 、SEO/SEM Work experience 、 The major SEM Platform knowledge and operation experience 、Office Soft skills of software operation
If you want to be an excellent SEM Commissioner, , More is needed “ Soft skills ”. There is no clear requirement here , But it is very important in practical work , It also determines whether you can have the core competitiveness . Soft skills include analysis （ Website 、 Account 、 Key words ） Ability 、 assessment 、 Write summaries and reports 、 Looking for the ability to integrate resources 、 collect 、 to examine 、 Reading ability 、 Copywriting ability 、 Logical thinking ability 、 communication skills 、 Innovation and learning ability .
SEM Our work , It's not hard to say , The preliminary foundation has been laid , You'll get twice the result with half the effort , A little bit later , You can have unexpected effects .