"Penglai Pavilion Day" theme activity of Shandong tourism vocational college and award ceremony of Penglai Pavilion new media marketing planning competition successfully held
Borges 2021-06-09 07:47:04
2021 year 5 month 19 Japan , Shandong tourism vocational college “ Penglai Pavilion Day ” The theme activity and Penglaige new media marketing planning competition award ceremony was successfully held in Shandong tourism vocational college .

 Shandong tourism vocational college “ Penglai Pavilion Day ” The theme activity and award ceremony of Penglaige new media marketing planning competition was successfully held


Deputy Secretary of the Party committee of Shandong tourism vocational college 、 President Yan Xiangjun said , This activity is one of the preliminary achievements of Shandong tourism vocational college in recent years . To develop this kind of cooperation , It is helpful to strengthen the propaganda and promotion of relevant enterprises in the industry , In practice, it also effectively exercises students' knowledge and skills and practical level , It is a positive exploration and beneficial attempt made by Shandong tourism vocational college in response to the national policy of strengthening the educational guidance spirit of high-level higher vocational colleges with Chinese characteristics .

according to the understanding of , This time Shandong tourism vocational college “ Penglai Pavilion Day ” The theme activity is 2021 year 5 month 18—19 It's going on for two days . Shandong Vocational College of tourism carefully plans and arranges , Part of the faculty and students work together , Around the theme of Penglai Pavilion scenic area, we organized and arranged sitcoms 、 Flash 、 dough modelling 、 Tea art, etc 19 Activities , The content is rich and colorful , The form is unique , It fully shows the unique charm of Penglaige scenic spot and the professional standard and teaching of teachers and students of Shandong tourism vocational college 、 Scientific research features .

 Shandong tourism vocational college “ Penglai Pavilion Day ” The theme activity and award ceremony of Penglaige new media marketing planning competition was successfully held

 Shandong tourism vocational college “ Penglai Pavilion Day ” The theme activity and award ceremony of Penglaige new media marketing planning competition was successfully held


In recent years , Shandong tourism vocational college has gradually cooperated with well-known enterprises in various industrial chains of the tourism industry , Including online travel companies 、 Tourism information developers 、 Big travel agencies 、 Hotel Group 、 Theme scenic spots, etc , Help students get more real contact with the cutting-edge scene of tourism industry 、 Understand the needs of industry users 、 Increase market sensitivity , So as to have the real practical skills and cognition of tourism professionals .

Yan Xiangjun said , After the normalization of epidemic prevention and control , The tourism industry ushered in a rapid recovery , There is a huge demand gap for tourism vocational education talents . This activity is a brand-new attempt of Tourism Vocational College and Penglaige scenic spot in the aspect of school enterprise cooperation in talent training . Through direct cooperation with enterprises , Vocational education will run through the whole process of learning skills practice , Sharing resources through cooperation 、 Information , Mutual advantage 、 Learn from others' strong points and close the gap .

In the future , The college will learn from the experience of this activity , With more large scenic spots 、 Travel Agency 、 Hotels jointly launch similar activities , Hold such theme activities once a month , Let students give full play to their intelligence , Make theme activities more grounded .

“ Vocational colleges should be based on their own characteristics and personnel training needs , Active and qualified enterprises in personnel training 、 Technological innovation 、 Employment and entrepreneurship 、 Social services 、 Cultural heritage and other aspects of cooperation .” Yan Xiangjun said , Shandong Vocational College of tourism responds and promotes the integration of industry and education 、 The call of school enterprise cooperation , Actively explore new ways of school enterprise cooperation , School enterprise cooperation is the only way of Vocational Education in the new era , It's also an effective way to train talents .
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