say concretely , Meizu said it would provide 30 mobile phones , Zero advertising , Zero Promotion , Zero pre installation , Build a pure mobile phone system .
In order to achieve this effect , Meizu can be said to be a wreck , It is said that there are no small tails on Weibo , But Meizu said that for the sake of user experience , The loss of promotion is still worth it .
But there are also people who hold different views . Some comments said , Now the pre installed software , Can be deleted , Maybe cumulative deletion time doesn't need 1-2 minute , Emphasize how many advantages zero preloading can add , It's still questionable .
And for advertising and promotion , At present, it's mainly the mobile phone itself APP Push in progress , In fact, it can also be closed in the notice , It won't cause too much trouble .
meanwhile , Mobile phones like Huawei , You can already mark which calls are advertisements , So as to remind users , This is actually a very good experience , Because telephone harassment is sometimes more headache .
therefore , A lot of people, including Mr , Although Meizu has a good place like this , But how attractive , It's still hard to say , After all, other mobile phones can also be set up .
And on the one hand , It's in one plus 9 Pro Before release , Launched a 730D plan .
This 730D Although not explained in detail , But actually many people have guessed that , It's a two-year warranty . say concretely , At present, Huawei 、 millet 、iPhone All mobile phones are guaranteed for one year , That is to say, the mobile phone fails for non-human reasons within one year , The manufacturer is responsible for free maintenance .
Of course , If there is non-human damage one year after the purchase time , Manufacturers can also repair , But there will be a fee .
There is a problem involved here , It's the total maintenance cost of the user's life cycle , If it's like a lot iPhone equally , Never bad , That's no cost . If the third year of natural damage , Find an official or a third-party repair center to repair , There will be different offers , But it could be repaired .
therefore , For one plus , Because of its small market size , Third party support is limited （ After all, less people use one plus cell phones , If you add special maintenance, you may lose business ）, Therefore, one plus is more suitable for extending the two-year warranty , It's up to the government to give users a guarantee , This is very helpful for its service experience .
But for other brands , For example, those with huge shipments , A brand with rich and active third party maintenance service , The need to extend the warranty to two years may not be so urgent , Focusing on improving product quality may be a more suitable product strategy .
This involves a problem , It's just that the volume is different , The strategy for competition is also different .
here , Let's review 2020 The pattern of China's mobile phone market in . stay 2020 year , The share of other brands in China is only 5%, I don't know here OPPO We don't calculate one plus in the calculation , But generally it only contains realme Of , So Yijia and Meizu , It's all in other columns , It's a niche brand .
For small brands , Raise the price , Focus on high-end models , Provide high quality service , Increase customer satisfaction , Obviously a more appropriate strategy . It's just like Weilai in the electric car , Although the product is expensive , But there is something remarkable about the service , Therefore, it can not be said that the price is unreasonable .
And Meizu plus these two ways of value-added will be popularized in the top five brands , Now it's not possible , Because share is everything , If Meizu and Yijia get a bigger share through value-added services , Then the first five must take action , Otherwise, it is unlikely that .
Of course , Business is business , And consumers are sometimes emotional , And this service , Especially the service with a little sad color , It's also very moving . that , You'll get a zero or two-year warranty , And to Meizu and Yijia ？