The refinement of Shanghai consumer life is reflected again in the tiktok business .5 month 11 Japan , Tiktok released 《2021 Tiktok 55 Data report of the tide buying season 》. The report presents 4 month 30 solstice 5 month 9 Consumer preferences of different regions during the activities of the platform . among , cheongsam 、 Wine 、 Handicrafts and other exquisite goods are favored by Shanghai consumers .
According to the report , During the event, the platform's cheongsam 、 Wine 、 Among the three categories of handicrafts in the national trade volume ranking , Shanghai is in the top five . In the activity , Shanghai consumers bought super 162 Ten thousand yuan of handicrafts . From the report , The top five trading volume of handicrafts in Shanghai are nuclear carving 、 Wood carving 、 Embroidery 、 Root carving and glaze .
Shanghai male 、 Female consumers show different consumption tendencies . Female consumers pay more attention to exquisite beauty , The most purchased item is boat socks 、 Shoe dustproof film and make-up egg . Shanghai male consumers are more concerned about health , Sunscreen sleeve 、 Vitamin tablets and yam chips are the products they buy the most .
Coffee is also a representative commodity of exquisite life . According to the report , During the event, the purchase volume of coffee in Shanghai ranked first in China . Shanghai Consumers' preference for coffee is divided into different categories , Espresso 、 Blue Mountain black coffee 、 Making coffee by ear 、 Cold extracted black coffee powder and other commodities are deeply loved .
It is reported that ,“ Tiktok 55 Shopping season ” Tiktok response 2021 National consumption promotion month and Shanghai may 5 Shopping Festival , The important activity of digital enabling new consumption . To this end, the platform side has invested 100 million level flow resources and subsidies , Launch theme Live Room 、 Ingenuity studio 、 Shopping mall live room and other characteristic live rooms , To provide consumers with shopping environment while shopping .
According to the report , During the event, the total broadcasting time of the platform's live broadcasting room was as long as 2282 Thousands of hours , The amount of live broadcast is tiktok. 141.1 Billion , The number of interactive likes reached 282.8 Billion . Voice tiktok electric responsible person said , Will continue to be interested in E-commerce , To provide consumers with a new choice of quality life , Provide new market increment for brands and businesses , Strive to guide the trend of life and new consumption .
source ： China Shandong net