There are a lot of people doing we media operations , We all know , No matter what platform you run , You need to understand the operation rules of the platform after you settle in , Only after understanding can we not violate the platform rules in operation , Account weight is affected , Reduced operational efficiency , We can also find the rules of our media platform “ Loophole ”, Do something good for yourself . Next, let's make a brief summary of our media operation experience .
There is also an interdependent relationship between operators and platforms , The platform needs we media people to output high-quality content , We media people need a platform to spread the content . If the platform wants to improve its own height, it will have requirements for we media people , If we media people want to improve operational efficiency, they naturally need to output high-quality content . If you understand the relationship between the two , So you know how to operate in content operations , There are certain requirements for the content .
Content output , There is nothing wrong with exporting content according to the platform specifications , Of course, there will be a lot of we media people who do business as they please , As a result, I don't know what caused the content violation . What we media people need to understand is that all content dissemination is based on platform rules , This is the right way to operate .
The relationship between operators and users is mutual , Users can bring traffic to we media people , Operators provide quality content to we media people , Only in this way can users generate traffic and transform deeply , Finally, it will bring certain benefits to the operators . In the operation, if the operation of good users , So the traffic 、 Of course, there is no need to worry about the benefits , If the operation is not good, the efficiency will be very low .
In we media operation, content output is the core part of the whole we media operation , The form of content creation is nothing but words 、 video 、 Audio and other media , No matter which form of content creation and output should be done ： Collect materials and organize , Add your own innovation 、 Ideas become your own material , Process the sorted content , That's what we call creation , Add your own style to content creation , In the process of output propagation .
Insist on originality in the whole content creation and output 、 innovation 、 standard , To get more platform recommendations and user traffic . The threshold of we media is low , Start fast , The cost is small , As long as the creator has the skills , Create content with your heart , I'm sure I'll make a profit . There are a lot of grassroots people , By continuously creating quality content , All of them have completed their dreams of making money by starting their own businesses .
Today's headline ： The difficulty of registration is very low on we media platform , There's a lot of traffic at the moment , The daily activity of the platform is also very high , So as long as the creators have the skills , Well run , You can get a lot of traffic . Headlines are recommended according to users' reading habits , So the number of readers is not determined by the number of fans , Good content is sure to be highly recommended .
Key points of operation ： The article starts on the front page , Insist on continuous original output , Maintain the quality of content ; Healthy content and don't make headlines , You can't use exaggerated headlines to attract readers to click ; Keep updating content every day ; The more vertical the content field is , The more recommendations you get ; Respond to comments in a timely manner , Interact with fans .
Penguin ： What the operator posted on Penguin , Will be distributed to all platforms of Tencent series with one click , There's a lot of exposure . The newly registered penguin has “ trial operations ” The stage of , If it doesn't pass , There will be no revenue , However, during the trial operation period, the recommended amount is relatively small .
Key points of operation ： The creator should keep the content vertical , You can't just create other fields , The content of creators should be released as soon as possible , The content of creation should be original and high quality , Don't draw too much from other contents , Strictly abide by the rules of the platform, we media operation experience summary , Don't post content that violates the relevant rules , Combine their own fields and creative characteristics with hot content to create .
There was no. ： High quality articles created by operators , There is a great possibility to be recommended to Baidu's home page , Become the news source of Baidu platform , Creators can share the profits .
Key points of operation ： The content should be topical , The title should be attractive , But not intentionally ; We should create high-quality content according to the domain orientation of Baijia ; Use a clear cover to attract readers to open ; Strictly abide by the platform rules , Don't post anything illegal ; Keep it up to date , Try to publish in the reader's free time .
Netease, ： Articles created and published by operators , After release , If you get the edit , Will be presented to Netease News client for display . Once the author's article has been edited , Then this article will get the traffic support of the platform , It's a big traffic support system .
Key points of operation ： Creators should continue to output original and high-quality content , Constantly improve account performance ; Netease number requires high quality of content output by creators , Creators try to create more quality content , Strive for articles to be locked .
The big fish, ： Ali's we media platform , The platform traffic is also OK , Video content can be distributed to UC、 On platforms like Youku . The novice period is short , Good content promotion .
Key points of operation ： Keep your account highly active , And the rhythm is steady ; Original content, high quality , The field is highly vertical , Can meet the needs of users . The length is appropriate , You can make your point clear , It's not a drag ; The title is fascinating , The point of view should be characteristic , Don't follow suit , Go with the flow .
Actually , Besides being interested in , People who have studied , Most people see other people promoting , And then I entered the industry myself , Without any preparation . It's very important to do we media , It's about positioning individuals , Choose what you want to do . Novice Xiaobai's we media operation was in a confused period at the beginning , Because I don't know about it , There are a lot of people who are choosing fields , I don't know which one to choose , So I chose at will , However, the result is not satisfactory . Choosing a field is the same as choosing a major in a university , We must choose carefully , Analyze your strengths and weaknesses , What suits you best is the best .
We media should make a reasonable plan for ourselves , Never be blind , Have a clear understanding of yourself , Grasp the direction and progress of creation , Everything goes according to plan . For example, my own creation time , Time of issue , The frequency of updates , Form good habits , Only in a special period can we deal with it calmly .
We media practitioners are numerous , The quality of content varies , At the time of creation , Be more demanding of yourself , Everything is done according to the content specification of the platform . Some people pay attention to it in order to attract attention , On the edge of the rules , But there's always a time when you're caught by platform rules . The ultimate goal of we media is to build a personal brand , Form your own IP, Only to this point , To have more influence , You can refer to the big head on the platform V author , They tend to have more resources , Higher visibility . To build a personal brand , We should implement it according to our own plan , Tell you from the beginning , We media must be vertical , So that you can see your professionalism . There are many ways to build a personal brand , We media platform will have a lot of creative activities , If you participate in creative activities and solicit articles, you may win prizes , Get the platform Award , Readers can see your abilities as well , So don't worry about making money , Get down to earth first , Focus on content creation , Improve your influence , Build your own brand step by step .
We media depends on content , Want to output quality content all the time , We should constantly enrich ourselves , Besides learning by myself , You can also talk to readers 、 Communicate with peers or predecessors , Sharing experiences with each other , Find more creative materials for yourself . Communicate with readers , You can find out what they are most concerned about , Targeted solutions , Only when we go deep into the readers can we create content better . This is what we media's operation experience summed up , Of course , More can only rely on the actual operation effect .