In the short video industry competition is increasingly hot today ,“ South to North ” It has become an integral part of people's normal social life . What is? “ South to North ” Well ？ Tiktok Kwai is the abbreviation for people shaking up the voice and distributing the crowd quickly. , These two kinds of software as a new outlet of traffic dividend , It has been talked about by major businesses and enterprises .
Tiktok is better than Kwai in short video. , With the growing number of businesses and enterprises entering the tiktok platform , Some people sigh that tiktok is short, and video operation is becoming increasingly difficult. . Actually , This is normal , After all, tiktok's video is the content that users love to watch and convey. , So what are the key points worthy of our attention ？
One 、 Pay attention to avoid content homogenization ：
The increase of short video content is bound to lead to the emergence of short video “ Homogenization ”, here , Tiktok platform needs to be carried out. “ Superior bad discard ”, This also affects the short video operation effect of businesses to a certain extent . therefore , Create unique content 、 The most important thing is the new video ！ therefore , Blindly imitating and cloning other people's video ideas will not last long .
Two 、 Cultivate the user's usage habit ：
We must cultivate users' habits . Then how to do it specifically ？ It's like we usually use some mobile applications , Tiktok , After we uploaded a video , It will be shown below “ Music selection 、 Special effects 、 written words 、 stickers ” etc. . Have you ever thought about such a problem ： Why do these buttons appear at the bottom of the screen ？
Think back to , We use vibrato tiktok scenes. , Is it more convenient to slide the bottom of the screen with your fingers than the top ？ But similar “ Music score 、 stickers ”, We all follow our habits , Find its location in the first place , Are we imperceptibly trained to be tiktok? “ Usage habits ” Well ？
The same applies to the use of tiktok in marketing. , When businesses update short videos , You might as well choose to fix it at the same time of the day , According to the data display of cloud extension ： Every morning 7 Point to 9 spot 、 At noon, 12 Point to 14 spot , Afternoon 16 Point to 18 spot , as well as 21 After the point , The number of times tiktok is the most. , Businesses may wish to combine their own nature to judge .
3、 ... and 、 Tiktok must be accurate. ：
In short , Once the content of the video is determined, tiktok will be identified. , Don't change it at will . Tiktok accounts for the theme of delicacy. , If at this time suddenly updated some beauty video , Then the idea of business is better , Tiktok doesn't recommend you much. . therefore , Businesses must pay attention to the relevance and perpendicularity between videos when publishing content .
The last thing to say is , There are many factors that cause tiktok short video operation. , But keeping the account updated and the video content original is the most important , Everything depends on persistence ！