4 month 27 Japan , Baidu Baijia zhengliu salon appeared in Anaya, Qinhuangdao, Hebei Province . As 2021 Baidu mobile is one of the important links of the ecological Vientiane conference , By Baidu Baijia's content creative team “ Contending studio ” Hosted this salon , We have invited many multimedia cooperators , In the form of a round table dialogue , This paper discusses the opportunities and directions of content creation in the future video era .
At the Salon
Baidu's mobile ecology has maintained a steady and sustainable development . Up to now , Baidu App Monthly active users exceed 5.6 Billion , The daily recommendation amount of information flow exceeds 150 Billion . Under the premise of the prosperity and development of mobile Ecology , The ecological vitality of the creators of Baijia has also grown very well —— The number of creators exceeds 420 ten thousand , Original authors are growing faster than 200%.
Yang She, general manager of Baidu Baijia, delivered an opening speech . She said , Baijia has been working with Xinhua news agency 、 The People's Daily 、 Beijing daily 、 Surging news and other media have signed multi-level strategic cooperation , We are also continuing to carry out in-depth cooperation with more multimedia partners . At present , Baijia is still practicing and exploring AI The application and development of technology in the construction of content ecology , Keep upgrading authors 、 Content and user connectivity ; Through thinking and practice, we can innovate operation , It can give new value and meaning to the content , Spread more in-depth value for users .
Baijia launched 3+1 Mode to create a popular style together IP.3 Refer to , Baijia platform 、 Professional content producers and a X, This X It can be government affairs 、 The media 、 The head of the organization KOL wait ,1 It is the representative of the broad group of creators of Baijia . There is an unknown in this model X, Because Baijia is a very comprehensive Ecology , Hope to bring all players together to do something interesting 、 There is something to improve .
Yang She, general manager of Baidu Baijia, made an opening speech
Li Feng, general manager of Baijia political media center, introduced the theme of this salon ——“ The second half of the video age New insights into media creation ”. In the keynote speech , She said , Video competition intensifies , The level of consumption is rising , The demand of the whole user is stronger and stronger , After the content consumption behavior of users , I began to be more curious to see the creator behind the information . Baijia hopes to pass “ Contending studio ” Realize the system upgrade of content ecology and scene , Explore more possibilities for diversification . The era of video is now in the second half , The challenges and advantages of each platform are beginning to highlight , How to see opportunities , Innovative operations , It's very important .
Li Feng, general manager of Baijia political media center, delivered a keynote speech
Li Jie, head of Baidu Baijia media cooperation, presided over the round table dialogue of the salon . Respectively for “ Video creation ” And “ Innovative operations ” issue , Discuss with media guests . She said frankly. , The content industry has entered a mature stage , The growth of Internet traffic is slowing down , Increased industry competition . Combine your strengths , Looking for new breakthroughs , Be the next step for the media . There was no. “ Has been increasing exploration and innovation in the field of video content ”, establish “ Contending studio ” Just to help more multimedia “ Grab the user's attention back ”, To achieve this goal .
Li Jie, head of Baidu Baijia media cooperation, and media circle
In her speech at the salon, Yang also said that ,“ Content is the source of traffic , Competition in the content industry is ‘ To win ’”. As the content creative team of Baidu Baijia , Founded on 2020 year 6 Of the month “ Contending studio ” It's not only about Baijia and the media “ Influence the world together ” The enterprising attitude of , At the same time there are “ Scramble for traffic ” The meaning of , It coincides with one of the industry issues that content creators are most concerned about .
This year, , Zhengliu studio and Xinhua News Agency jointly hatched 《 Breakfast in thousand cities 》 The number of shows broadcast in two seasons reached 4.6 Billion , Transferred 179 Home district county financial media center for video contribution , Together with the media to achieve commercial sales , Season three is on the air . Also jointly created with the media 《 Light and shadow memory 》《 Late at night DU people 》《 It's all about reunion 》《 Morning world 》 Through accurate positioning and in-depth operation , Also obtained the not vulgar result , And we have reserves of 《 Institute of human studies 》 And so on .
The mission of zhengliu studio is to help the development of media convergence with the help of Baidu's advantages . In the future, we will continue to focus on quality products IP incubation 、 Personalized operation 、 Joint hotspot operations 、 Four dimensions of smart media creation enable media creators .2021 year , The studio will help more multi-media achieve high-quality content 、 Scale output , All round improvement “ The influence of media content ”.
Under the new development pattern , There are always challenges and opportunities in the content industry . The content ecological structure is clear , But there are new opportunities waiting to be explored , Baidu will explore more cooperation modes with media , Looking for opportunities in content change , Competing for traffic in the flood of content , Through the joint efforts of many parties , Leading the rapid development of China's content industry .