Everybody knows , The four key factors that determine the quality of a store are demos , Click through rate , Conversion rate , And the buyback rate . A good title that maximizes keyword ranking , Is to increase the number of displays . Our title is , The first week of new products will flow , And the next week , Traffic will surge .
People who have contacted Taobao know that , Their weight is different . Taobao Search engine will automatically identify , What is the keyword of a keyword , If his title has a high weight , Then his traffic will be very large
This is the first principle of Title Optimization , Weight principle :
You'll ask me , How do we know the weight of these words in the title ?
What do you think ? Here's what I do :
Open the home page of Taobao , Search keywords .
It shows the underlined part :“ Big size Korean cut-out new lace dress, fat mm A quarter sleeve t Thin, loose clothes ” Less search results , Try it :“ Clothes are fat in summer mm t T-shirt ”,“ Clothes for summer t T-shirt ,”“ Dress shirt top ”
Because you're all keyword searchers , There are very few results , therefore , Taobao will give you the specified keywords , Designated here “ Clothes are fat in summer mm t T-shirt ”,“ clothes ” Summer wear t T-shirt , Dress shirt jacket .
What are the functions of these words ?
According to Taobao , These words have the highest weight . If we use the title of the word above to search for the full title . If none of these words appear , Then we would think that clothing 、 Women's wear and so on are key words , But Taobao didn't read them . Because Taobao thinks the weighted words are different from what you want to say , It shows that our combination is wrong . All we have to do is change the order of keywords , Until the keyword above appears . If that's right , So your title is very, very good .
In addition to the following question , I'm often asked , I'm a good companion , I can copy his title , I don't explain , Everyone is here , Let's take a look at a practical example .
Again , Search for “ Dress girl ” And then sort by volume ( Because a lot of people copy the first sale )
Then we'll copy the title first ( at present 2 w) Version of the baby , And search the entire title in the search box .
You see , There are no high weight keywords on Taobao , Why? ? You keep looking at :
N As a separate title , Because Taobao thinks , There are a lot of people imitating his title , Taobao can't see that you have a good word , Because the repetition is too high , therefore , New products must not copy the title .
Now? , The second principle of Title Optimization , The principle of participle
How to segment words ? Here's what I do :
Choose a baby , Search for the full title , Mouse over the title and right-click “ Review element .”
As you can see ,30 Two words in the title , According to Taobao's segmentation principle , Divided into several phrases , What is the use of participles ? Look at this :
After the deal , The key word of the transaction is weight . The system will give you points . If the word is divided into two words , Then the score will be divided into two words . If you divide it into three words , The score will be divided into three words . So the title is as low as possible , So the weight increase is the fastest , And ranking is also the fastest .
This is the third principle of Title Optimization , Sorting principle
One class is for consumers ( Less common title products ); The other is search engine ( Everyday things , Consumers can click on the title ). But most of all , Taobao's search engine can't escape .
It says that Taobao can grab the weight of the title , So we have to be our words , Let Taobao Search Engine think our word is “ High weight ”.
Now? , Let's talk about three principles : How to make Taobao think our word is a weight word .
For example , Open Taobao , for example , Select drop-down “2016 Clothes for the summer of 2007 ”, That's good .
So what is closeness ? In short , There is no space between the keywords , such as “2016 The summer of 2007 ” The last word of . How do you use it ?
We believe that , good word , Taobao Search engine is close ( I don't make it up , The system recommends ), Then we'll write the same search engine , You can add points ( Completely according to Taobao recommendation ), It's a good word .
Under the same conditions , You're not very close to , I'm close to , My score is higher than yours .
The leverage principle of Taobao's search engine , Also called “ front ” and “ after ”, It's straightforward , in other words , This title has the most weight on the last word . Like leather pants , In the middle , Not written high in front or behind, so good words , It's better to write in front or behind , The front and back search engines grab in the middle .
So you can write one now 100 The title of the point .