New media copywriting is a big piece , It is subdivided into different small areas , Title copy of official account , Product copy of official account , The soft copy of official account 、 Copy forwarded to circle of friends , There are differences between short and long texts on Weibo .
When writing a product copy , Clear the direction of writing , What are the points of introducing the product , Make clear the purpose of writing , It is to popularize product knowledge to the public , Or to improve the sales of products , For different people , Corresponding to different copywriting styles . What are the main channels of communication after the article is written , What is the release time , All of them should be taken into account .
New media operation copywriting process ： Make clear the purpose of writing , Demand analysis of product group , Collect information about products , Take a look at the articles written by competitors or peers , What's the response , Can we absorb good points when writing similar articles . These are preliminary preparations .
The next step is to start writing , Write the topic and framework of the article , Revise the final draft repeatedly . Small scale launch test , Take a look at the effects and feedback and modify it , Articles launched online , After the article is sent out, you should regularly check the reading volume and user comments , Do a good job in data collection , Prepare for the review .
Principles of new media operation writing , Take heart 、 There is emotion , The article we write is really for users , Every user is a potential buyer of the product , It's not a data in the background , It's flesh and blood . New media operation is to link products and users , It's about dealing with users , Write articles that fit the user , Let users feel the heart and sincerity .