One of the most important jobs of a planner is to write a brand plan , It's not so easy to write a good plan , It should include the following five key steps .
First step 、 Do a good job in the early investigation
Before you start to write the plan , It's better to be empty in the mind of the planner , We can't rely on subjective imagination to plan , We should do a good job in market research first , Look at the social awareness of the brand . Collect the information , Learn about the background , The more detailed the market research you do , The better the analysis will be , The more successful the final plan will be .
The second step 、 Do research on the brand launch area
Planners also need to have a clear understanding of the area where the brand will enter , In depth understanding of local consumers , Find out what their real needs are , Understand their preferences and purchasing power . The clearer the analysis of consumers in the brand planning scheme , The more accurate the positioning of the product can be . Only when products enter the market can they attract customers better , The more successful the sales will be .
The third step 、 Accurate positioning and brand analysis
Brand positioning is also a very important step in the planning scheme , To accurately understand the brand positioning , See if you can achieve the desired goal , If it's not there , Where is the gap ？ When we discuss the plan, we can put forward it and think about it together , Finally find the most accurate location .
Step four 、 Analyze the brand objectives
Any brand will have its own goal , For each small goal or big goal, we need to develop a complete set of 、 A workable plan , Every process in which everyone has a detailed division of labor , Set different goals according to different people's personalities , The more detailed your analysis is , Then the more likely it is to reach the goal .
Step five 、 Whether the plan can be implemented
After a plan comes out , Planner 、 Business leaders and even sales need to sit together and discuss , See if this plan is feasible . Because sales still have a lot of say in planning , After all, it's them who are in direct contact with customers , You can get something from sales that you may not think of at ordinary times , Enrich into the plan .
To make a successful 、 feasible Brand planning plan , We need to work together , Every department should cooperate with each other to work out a practical plan , And we have to work together to implement this plan .