Is there any value in the tiktok of 150 million of the live users?

Refreshing 2021-02-23 17:37:24
value tiktok million live users


 Day live user 1.5 Is tiktok worth ?


The circle of friends was closed yesterday “ Tiktok users exceed 1.5 Billion , Monthly active user super 3 Billion ” There should be more than a few people who swipe the news screen , As 2016 Short video applications launched in , It can be achieved in two years , Should belong to “ phenomenal ” The existence of .

1.5 Billion daily users , What is the concept ? Simply speaking , Every time 10 There are many Chinese people 1 People use tiktok every day. , That's a scary number , Has caught up with the mobile phone Baidu daily living data . Need to know , The best in China at present “ Super application ” Wechat rihuo users 9 Billion (2017 year 11 Monthly data ), Monthly active users exceed 10 Billion (2018 year 5 Monthly data ), therefore , Just look at this set of data to know why Tencent was nervous some time ago , Why WeChat prohibit the tiktok? , The trembling tiktok is quite rough. .

 Day live user 1.5 Is tiktok worth ?


It is worth noting that , Compared with the results achieved , Yesterday's first tiktok conference announced grandpa's voice trembling or slightly low profile. . In my impression , Can achieve more than 1 Yirihuo users in the Internet industry that is quite worth the uproar 、 The firecrackers burst out in unison , Tiktok breaks down low-key and announces user data at this time node. , There is also speculation in the market , Either the tiktok continues the front pole WeChat and Tencent. , Or build momentum for subsequent financing , Whatever the motive , There must be some tiktok behind my own consideration. , No discussion here , My concern is that there is still some doubt about the tiktok behind this achievement. , For example, tiktok is not worth. , There are also doubts that tiktok users can't keep growing. , These queries represent part of the views of some ordinary users and industry elites , It also concerns whether the tiktok can go further. , I thought , Through these questions , Looking for the answer behind , Perhaps tiktok can better understand and understand the jitter. .

Is tiktok valuable? ?

Internet opinion leaders keso Think , Tiktok is not worth it. , Only foam , This view also represents the impression of some elite members on the tiktok. :LOW. In my submission ,keso Tiktok is unfair in judging this value. . The meaning of value is not really the case of someone has the final say. , What do you think is valuable , I don't think it's worth it , This is actually a more subjective thing . Is tiktok valuable? , It should be the majority of users has the final say. .

I also tiktok from time to time. ( Non heavy users ), In terms of my user experience , Tiktok is undoubtedly valuable to users. , It is reflected in several aspects : It provides a platform for users to express and record themselves ; Lower the threshold of public video production and dissemination ; It brings some fresh experience to the boring life of the general public …… As far as I'm concerned , Though tiktok is not legendary “ poisoning ” user , But the tiktok video on the shaking. 、 Video content such as food making tutorial makes me feel very practical , Home creative video 、 Travel sharing video really made me feel it “ happy ”, And some of them are very creative 、 The video of brain hole opening really makes the so-called “ Experts in the folk ” Become a reality . So many experiences , In fact, it is the so-called user value .

 Day live user 1.5 Is tiktok worth ?


Many people still know tiktok's singing and dancing. , actually , According to my experience , Tiktok is more diversified. 、 Mainstreaming . Official data show , last year 8 Months ago , The most popular content on the shaking platform is tiktok and manipulation. , Content accounts for more than 50%. Now tiktok's popular content is more diversified. , cover 19 Two categories: , Among them, music 、 dance 、 food 、 animal 、 motion 、 Parents and children 、 The proportion of travel and other categories of content is in 5% about . And it's similar to triggering the circle of friends to swipe the screen 《 The first cultural relic drama essence conference 》 Creative video tiktok is the representative of the diversification and mainstreaming of the voice. .

about keso For this kind of users , He may not be tiktok's target audience. , But that does not mean that the tiktok is not worth it. , Because Chinese Internet users have circles , Just like Kwai Fu has been criticized. “ too LOW", But it can't stop the users of the third, fourth and fifth tier cities from recording on the platform 、 show 、 Express their passion for real life . Take again keso For Tencent ,QQ It was also used that year MSN Most of the urban white-collar workers think that “ too LOW", But its function is comprehensive 、 The convenience of interaction still makes it popular , In the end, it was MSN disappear from the scene . So is wechat , Wechat is widely used by adults , but 00 The latter group does not think so , They still like to use it QQ, Can't because 00 Think that wechat has no value when the frequency of use is low , It's just different perceptions of the same product by different target users .

therefore ,“ Tiktok is not worth it. ” This evaluation is too subjective , Too arbitrary ,kesoy I have been making no secret of his praise for Tencent , And the value of Tencent , But you need to know. , Tencent was also scolded at that time “ Tencent on dog day ” Become the public enemy of the industry . therefore , With this kind of subjective emotion and position, the value judgment itself is difficult to stand on . Daily living over 1.5 Is tiktok worth ? Of course, it's valuable , This tiktok has the most say. .

Can users continue to grow ?

Can users continue to grow at a high speed ? Tiktok is another major worry for the market. . After all , So many users , There will be new products coming out , Sudden explosive growth can be the result of multiple interactions , But before the freshness fades 、 After the emergence of user aesthetic fatigue caused by content homogenization and other phenomena , Can tiktok users continue to grow? ?

For this question , The tiktok team appeared confident at yesterday's conference. , Tiktok users are still growing. , There is room for further growth in the future . My view is that , Under the strategy of further sinking of users , Under the background of focusing on developing and expanding overseas markets , There is still room for imagination to tiktok users. .

With “ Record a good life ” The slogan is put forward as a symbol , Tiktok starts the user sinking strategy. , Tiktok is widely believed to be a signal to catch up with the Kwai in user scale. . actually , In the early stage of tiktok promotion , Operation team goes deep into music 、 The fine arts 、 Development of seed users in dance and other art colleges , The students in these art colleges have all kinds of talents , At the same time, there is a certain amount of leisure time , At the same time, there is an urgent need for attention , So they became the earliest faithful users of the tiktok. , And made the tiktok sound. “ Cool trend ” High quality video content represented by , Tiktok users city white-collar users are also mostly. . And during the Spring Festival this year , Tiktok users never arrive. 4000 Ten thousand to ten thousand 7000 ten thousand , This is also the effect of users sinking . During the Spring Festival , A city in the second tier of the city was tiktok. , The flow of these users and spontaneous promotion , Let more three or four City tiktok know and love the quiver. . Tiktok based on post market investigation , More than 1/4 of users tiktok through their friends and family. , Social communication between friends and relatives is the most important source of users' understanding of the tiktok. .

 Day live user 1.5 Is tiktok worth ?


Tiktok's rapidly growing international strategy will also be an important way for user growth next phase. . TikTok Overseas Edition Tik Tok and musical.ly Successively in Japan 、 Thailand 、 Vietnam 、 Indonesia 、 India 、 Germany and other countries became the most popular short videos App. According to the third party market data organization App Annie Public records of ,Tik Tok and musical.ly Successively in the world 40 Several national app stores top . Applied market research company Sensor Tower data display , The first quarter of this year , TikTok Overseas Edition Tik Tok Of App Store Global Downloads 4580 Ten thousand times , transcend Facebook、Instagram、Youtube And become the world's most downloaded iOS application .

Globalization is the bypassing of the tiktok parent company. 2018 Key words of the year . This year, 3 month , Founder and CEO Zhang Yiming revealed in Tsinghua University , Hopefully within three years , The proportion of global users reached 50%. Follow this goal , Tiktok will be the main source of the next phase of user growth plan. .

There are many factors contributing to the popularity of an Internet application product , From the current situation , Trembling cannot do without the headline traffic pool today tiktok. , It's also related to the strong operational ability of the team , But the most important thing is the deep insight and keen grasp of users' short video demand . From the perspective of short video application function design and development ability , Jitter creates tiktok experience upgrade. 、 Music creation “ A sense of beauty ”、 More exquisite special effect filter and lower threshold shooting technique , These four points of user experience surpass the similar products . From the perspective of marketing , The tiktok team is undoubtedly the strongest in China. . In order to get daily life users 1.5 After such brilliant achievements , Trembling will also be faced with tiktok from users. 、 External competitive environment and capital market pressure , These are the challenges that the tiktok team will undergo in the future. .
版权声明
本文为[Refreshing]所创,转载请带上原文链接,感谢
https://fheadline.com/2021/02/20210223172843715H.html

  1. Mi's projector 72 hours experience, you should be most concerned about these six issues
  2. Kwai computer hosts are not selling cheap.
  3. What are people searching for this year? Google search hot list, "new coronavirus" tops the list
  4. Fantasy fiction ranking: Douluo mainland fourth, Futian third, who is the most popular fantasy in September?
  5. 活动运营:满足这4点,没有什么活动做不好
  6. 一文看懂活动运营
  7. Netizen's "trader" reveals secrets: it's normal for a netizen to make 10000 yuan a month in three months' packaging
  8. What is constipation? How does child constipation do? It's not just fruits and vegetables
  9. Teach you to shake the voice of the 3 ways to increase the powder, 3 days to achieve the tiktok thousand!
  10. 新手怎么做电商运营?初入电商行业需要注意什么?
  11. 如何快速搞清用户运营,不用苦逼找流量?
  12. Tiktok international version of the little sister! How to create your own U.S. app store account
  13. Four essential methods for content operators, so that you don't worry about KPI any more
  14. 2021年春节假期延长至2月27日?回应来了
  15. Activity operation: to meet these four points, there is no activity that cannot be done well
  16. Understand the operation of activities
  17. How do novices do e-commerce operations? What do you need to pay attention to when you first enter the e-commerce industry?
  18. How to quickly understand the user operation, without having to force to find traffic?
  19. Will the Spring Festival holiday be extended to February 27 in 2021? Here comes the response
  20. 百家号蓝v认证会额外给企业号增加哪些功能权益?
  21. What additional functional rights and interests will Baijia blue V certification add to enterprise number?
  22. 百家号蓝v认证所需资料及认证流程?
  23. What information and certification process do you need for Baijia blue V certification?
  24. 百家号认证费用是多少,有哪些需要的资料尼?
  25. How much is the fee of hundred family number certification? What information do you need?
  26. 孩子上网校=玩手机?哪家网校环境好?我亲自体验了学而思等4家
  27. Children online school = play mobile phone? Which online school environment is good? I personally experienced four companies including XRS
  28. 支付宝和微信怎么办?华为、银联联手反击了
  29. 2020年网络十大热词 不懂你就OUT了
  30. 这么简单的PPT目录页,随便一做就是好几页
  31. 忠言逆耳,2020年苹果手机别瞎买,这3款iPhone最值得考虑
  32. What about Alipay and WeChat? Huawei and UnionPay joined hands to fight back
  33. In 2020, the top ten hot words on the Internet will be out if you don't understand them
  34. Such a simple ppt directory page, just do a few pages
  35. Don't buy Apple's mobile phones in 2020. These three iPhones are worth considering
  36. 百家号企业蓝v认证教程?
  37. Office 2021预览版发布,无需订阅即可使用
  38. 一大波新手机在路上,旧手机怎么办?用这22种方式改造它
  39. Hundred enterprises blue V certification course?
  40. Preview version of office 2021 is published and can be used without subscription
  41. A wave of new mobile phones are on the way. What about old ones? Transform it in 22 ways
  42. 名创优品上市12名员工身家超亿元 将预留总股数5%激励更多年轻人
  43. 12 employees with assets of over 100 million yuan will reserve 5% of the total shares to encourage more young people
  44. 2021年百度流量扶持企业百家号,如何抓住流量红
  45. 全球最具价值品牌50强
  46. 如果你用的是华为手机,花1分钟关掉这5个设置,再用2年都不卡
  47. 品牌如何使用工具监控舆情
  48. 2020教育品牌影响力舆情报告发布,多维呈现教育行业变革
  49. In 2021, Baidu's traffic will support enterprise Baijia. How to catch the traffic red
  50. Top 50 most valuable brands in the world
  51. If you are using a Huawei mobile phone, take one minute to turn off these five settings, and then use them for two years
  52. How brands use tools to monitor public opinion
  53. 2020 education brand influence public opinion report released, multi dimensional presentation of education industry reform
  54. 四川华西集团有限公司原党委委员、董事、副总经理杨硕被开除党籍和公职
  55. 什么是问答营销?问答营销的成功案例有那些?
  56. 买苹果还是选华为?手机店老板的回答一针见血,说到我心坎了
  57. Yang Shuo, former member of the Party committee, director and deputy general manager of Sichuan Huaxi Group Co., Ltd., was expelled from the party and public office
  58. What is question and answer marketing? What are the successful cases of Q & a marketing?
  59. Apple or Huawei? The answer from the owner of the mobile phone shop is to the point, and it's in my heart
  60. 一个赞多少钱?那些“刷量”买来的繁荣