抖音和火山哪个好 火山和抖音区别对比介绍

玉尘 2021-02-23 17:29:07
区别 火山 音区 别对


[闽南网]

抖音和火山小视频都是今日头条旗下的短视频APP,那么这两款哪个比较好呢,和小编一起来看看吧~

抖音和火山哪个好 火山和抖音区别对比介绍


火山小视频和抖音哪个好 有什么区别

抖音用它的独特交互和优质内容,悄无声息间在许多用户手机里占据了一席之地。而反观火山小视频,出现在许多人眼中的机缘则是因为不久前『泄露』出的一张主播入驻报价单,快手的当家主播MC天佑以2000万之巨列在榜首,而这之后很快就传来消息,MC天佑和快手的接近100位主播离开快手,跳槽到了火山小视频。

火山小视频直接对标快手,从快手中拉了一批头部KOL,产品界面本身也非常像快手,唯一不同的是,火山小视频给了一块很重要的位置给直播。

这里的直播不同于映客、花椒等移动社交直播平台。

第一个不同是,主播不再限于美貌的网红。虽然总的来看,主播仍然以女性为主。但是不像映客有那么强的头部效应。很多直播也就几十个观众,但是互动的氛围很好,整体是一个比较好玩、友善的气氛。

第二个不同是,有不同的内容推荐方式。同陌陌一样,让直播真正有了社交属性。通过将附近的直播推荐给用户,让用户之间有了一个相对比较去中心化、平等的交流。

现在的火山小视频就像是快手+陌陌。

快手能火在我看来是因为有两个特质,一是亲民,二是内容运营。快手的内容运营同其他产品看起来背道而驰,不推荐特别精致、有趣,或者是网红秀外貌这样赏心悦目的视频内容,而是推荐普通人做出的那些有意思的也许甚至有些三俗的内容。这个运营方式捧火了一批像MC天佑这样的普通人主播。走通了另外一个方式的造星路线。

这个运营方式就是让普通人生产的有趣好玩的内容被更多人看到。

而抖音则是一个相对小众、精致的短视频产品,产品提供有特色的配乐、辅助的小工具支持,让用户不断的生产有趣好玩且内容较短的视频内容。听起来这比较像是另外一个小咖秀,而目前来看成长路径也很相似。

通过产品本身的有趣好玩的特性先吸引一批用户入驻,其次引入明星入驻,之后打造爆款视频。

这样的产品红的很快,很大几率上衰落的也快。通过对内容形式的限制,辅助用户产出好内容,这有利于产品初期启动,等到产品运营一个阶段后,用户会逐渐审美疲劳、对同质化的内容失去兴趣从而流失。

综上,今日头条内部孵化的两款产品,都挺成功。但是长远来说,可能火山小视频能走得更远一点。

至于两款哪个好,这很难说,是要大家自己的主观意识觉得哪个好的~

以上就是小编带来的全部内容,希望对大家有所帮助~
版权声明
本文为[玉尘]所创,转载请带上原文链接,感谢
https://www.seoxiehui.cn/article-296316-1.html

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