| Beijing - （ The reporter Feng Qi ）1 month 28 Japan ,《2020 year “UP New force ” Education brand influence public opinion report 》（ Hereinafter referred to as report ） Release . The report was jointly launched by Beijing News Education Channel and Qianlong think tank .
It is reported that , The report focuses on China's education industry 521 Brand as the research goal , Relying on big data of Qianlong think tank , Brand communication to enterprises 、 Value influences 、 Word of mouth 、 Consumption demands, etc , And the hot spots and problems of the current education industry are interpreted , Provide a new perspective for the development of education enterprises , For consumers to understand the current situation of the industry 、 Cognitive brand provides reference .
Covering online education 、K12 And so on
The reporter learned that , The research cycle of the report is 2020 year 1 Month to 12 month , Relying on Qianlong think tank enterprise brand value communication influence evaluation system , Mass grab 16736651 Bar information , Comprehensive collection of media 、 Online media 、 Mobile client 、 Microblogging 、 WeChat 、 Forum 、 Blog and other multi-channel data , Established “ Brand communication ”“ Value influences ”“ Word of mouth ”“ Consumer demand ” Equal dimension , cover 4 A first level evaluation index and 12 There are two secondary evaluation indexes .
The report comprehensively calculates the brand value communication influence index of education enterprises , In the formation of 2020 year “UP New force ” Education brand influence list TOP50 outside , And there's online education 、K12、 Competence Education 、 Adult education, etc , And the innovation index of sub sectors 、 Brand quality 、 Media exposure and other indicators .
meanwhile , The report captures industry trends in depth , Look at industry hotspots , Analyze industry problems , To sum up 2020 Ten hot words in education industry of the year 、 Ten questions , And put forward four suggestions for the future development of education industry .
Ten hot words 、 The top ten problems present industry changes
2020 year , Affected by the novel coronavirus pneumonia , Online education 、 Online learning has become a new business , Profound changes have taken place in the education industry , The report is right 500 The typical characteristics of more than education enterprises in the process of industry transformation are sorted out .
Through data analysis, the report found that , Technology empowers 、 The market is sinking 、 Review and record 、 Poverty alleviation through education 、 Online track financing 、 The chaos of education 、IPO、 Explosion ray 、OMO Patterns and so on become 2020 Top 10 high frequency words in education industry , It has aroused wide public discussion .
Besides , The report is right 2020 Public opinion events on several network platforms in 、 Exposure problems, etc , This paper analyzes and sums up ten problems existing in the current education industry , Including the difficulty of refund for students 、 Exaggeration and false propaganda 、 Illegal collection of user information 、 High customer acquisition cost 、 Performance loss fraud 、 Overdue advance charge, etc .
Under the trend of accelerated integration of science and Education , Deputy director of the office of the Chinese Academy of Educational Sciences 、 Associate researcher Jiang Zhaohui suggests , Training institutions make full use of the dividends brought by scientific and technological innovation , Strengthen education and teaching research , At the same time, we should strictly follow the requirements of the education authorities , Standardize training behavior , More attention should be paid to the public welfare nature of education , Provide more high-quality education and training for the society .
Analyst of Qianlong think tank Li penglun
Data support Liu Haoyuan Qin Qian Gong Yinghui Song Manman
Data sources Qianlong think tank
Beijing news Feng Qi edit Miao Chenxia proofreading Xue Jingning
source ： The Beijing news