To say the least , For many brands , It's been a devastating year .
exceed Half The brand value of the most valuable global brands is declining , This measure takes into account financial forecasts , The role of brands in purchasing decisions and the advantage against competitors . however , In the case of some people faltering , Others claim to be dominant , And in an unprecedented way for customers to step up the pace .
The visualization above shows Interbrand A study conducted , The study shows that the world 50 The most valuable brand , The brand calculates the brand value of hundreds of companies .
As consumers enter cautiously 2021 year , Which brands they choose to accompany ？
Apple's brand value the height is 3,230 Billion dollars , Is the world's most valuable global brand , It's followed by Amazon in second place , Microsoft in third place .2020 year , The average growth of brand value of all three technology brands is about 50％.
In particular , More than... In this year's ranking Google Microsoft has increased its brand value in just ten years 了 1000 Billion dollars . these years , The technology giant has reinvented itself , It's not just about how its products affect consumers' lives , And how it affects the earth . The company is committed to 2030 Negative carbon emissions in .
however , Other brands at the top of the global brand rankings have not achieved the same success in the near future . for example , Coca Cola is sixth , But since the 2010 Brand value has declined since 130 Billion dollars above .
Here are 2020 A complete list of the most valuable global brands of the year ：
stay 2020 Among the fastest growing companies in the world , Amazon , Microsoft ,Spotify and Netflix Leading position .
These brands are closely followed by PayPal, Because of some important strategic priorities , The brand's growth rate last year was 38％. lately , The brand announced that it would transfer money from shareholders , And invest in low-level employees who were critical during the pandemic .
Others are 2020 The most successful brands in the year include Instagram,Tesla and YouTube, All of these are rookies in the ranking , And brand value is growing significantly . actually , Electric car company Tesla in just 12 The market value has increased in six months 769％, Make it the most valuable car manufacturer in the world .
As pharmaceutical companies begin to distribute vaccines around the world , Consumer optimism is starting to rebuild . however , The future of the brand is still uncertain .
stay 2000 In a study conducted in , today , The global 100 individual Among the most valuable brands , Only 41 Three are still in the rankings . In the past 20 years , near 60 An influential brand is falling out of favor , Today's brands can build economic resilience and thrive in an anxious world in a variety of ways ：
Although it will be felt in the next few years 2020 Year impact , But brands that are ahead of consumers' changing expectations will be better able to survive .