2021年百度流量扶持企业百家号,如何抓住流量红

阿古朵 2021-02-23 17:11:23
百度 企业 流量 百家 扶持


百度在百家号发布会上声明会在2021年将流量都倾斜到百家号,那么百家号目前有哪些优势?对企业来说如何去运营才能抓住这波品牌曝光和流量红利呢?

百家号

首先来说一下百家号的优势:

新的索引机制 ,收录更快

打破传统SEO的桎梏。只要内容优质,就可以被百度索引和收录,触达到用户. 我们之前收到资源方上线很久蜘蛛没有抓取,现在百家号解决了这个问题,我们现在只要主动提交就可以被抓取,24小时基本覆盖了全部企业百家号提交数据的抓取比例

百家号

新的排名机制,原创内容可以获得搜索优待

原创主要是看看同质内容有多少,有什么区别。

百家号

问答类的querry,我们通过百家号可以给特型展现,我们建议大家一个百家号专做一个专业领域内的内容,当用户在百度搜索“魅族延迟摄影怎么拍”时,用户通过百度百家号就可直接给用户提供权威答案,提升用户售后体验。用户可被引导关注魅族企业百家号。这样魅族在百度就能获取用户,而不只是简单地获取流量。
   算法支持、可以通过平台申请机制,目前还在内测。

百家号
 

阿拉丁开放机制,优质企业企业百家号可以自由提交,被审核通过的可以展现

百家号

百家号号接入流程时间轴

百家号
百家号

如何玩转百家号用户运营,多渠道快速拉新积累用户

优质原创内容是关键

当用户通过搜索词看到优质内容可能会对创作者进行关注,并且在创作者后续的更新推送时,用户就能收到百度官方发出的提示消息,让用户在后续的过程中达成不断的转化变成粉丝,也就是我们常说的精准流量。

有需要咨询百家号认证业务联系百家号认证服务商巨推科技或添加微信:jutui22

版权声明
本文为[阿古朵]所创,转载请带上原文链接,感谢
https://www.seoxiehui.cn/article-296301-1.html

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