| With the full use and maturity of the Internet , More and more people are engaged in the e-commerce industry , So how do novices do e-commerce operations ？ What do you need to pay attention to when you first enter the e-commerce industry ？ Here is a detailed introduction , What you want to know must not be missed .
Just entered the e-commerce level basic knowledge learning and training , Can online shopping or go to the book store to buy some basic knowledge and practical operation guide level books , Targeted learning and training is a must for e-commerce , And this kind of learning and training must focus on the whole e-commerce career , To put it bluntly, if you live and pay, you will get something in return , In the e-commerce industry , Because technological trends lead to neat changes 、 Sound , If you don't study training one day, it will go bankrupt . We must pay attention to these four common problems ：
First of all 、 People's overall goal of doing e-commerce is to achieve business
The selling point of the product is extracted from 、 Product publicity planning materials, picture scheme planning and design scheme 、 Give the goods a look at the past sales data information 、 User feedback management method 、 Find the right customers 、 Regular customer maintenance 、 Online customer service, entertainment, communication . The comprehensive elements of this level , They decide what people want , Is it possible to achieve good sales performance . Therefore, if their e-commerce operation is poor , We should find the reason at this level .
second 、 Let customers become acquaintances
many Entity line does e-commerce , Because of the difficulty of promotion cost , There's no way to make a profit , Generally, the profit cycle time is put into the buy back link . So it's a top priority to create a familiar customer . In these areas , You can create a membership event for your store , Hold some activities in the membership activities, such as full gift 、 Small theme activities with full discount .
According to the small favor, we can continue to shape customer satisfaction , Maintain customer and store consistency , In addition, according to this kind of small and medium-sized marketing, the inventory can be overstocked 、 Remove the backlog of finished goods . And I'm not careful , There's also a chance that it's going to explode .
Third 、 The focus of customers is on refinement, not much
Some e-commerce operators , In order to attract the total flow , Don't ask . Publicity planning materials, pictures and ways are very wide . In the end, the matching degree of customers is not high , There is no way to reach the trading volume , Finally, it reduces the transaction conversion rate of the store . We should do a good job in precise drainage . The first thing to do is to accurately position your store and products . Then, closely around this precise positioning, we will make clear our overall target customers . Then analyze the characteristics of the total flow of consumer groups 、 Choose a drainage method .
Fourth 、 If the customer is not satisfied, it's useless to say anything
When your goods and services can't satisfy customers , No matter how well you do, it's not easy to have long-term good results . Therefore, improving customer satisfaction can not be ignored . In the case that the store chooses the first-hand source of goods , We should control the quality well . Faster delivery, no more delays ; If a customer asks for immediate and reasonable hospitality ; After sales service should be considerate . If you can show the customer a little unexpected surprise, it will be better , Such as birthday benefits, etc .
The above are the skills and precautions for e-commerce operation , If you have a need, you can also choose Shanghai Maohong to help you realize e-commerce agent operation , Get the maximum traffic and revenue .