WeChat subscription number is revised, how can official account be maintained?

treat with indifference 2021-02-23 15:07:03
wechat subscription number revised official


? Wechat subscription number has been revised for some time , For this revision , Opinions vary , What is mentioned most is that it is becoming more and more similar “ information flow ” 了 , Although officials deny that .

 Wechat subscription number revision , How can the official account survive? ?


? ? But there's no denying it , This revision has brought great impact and challenge to operators , Xu Danei, the founder of the new list, also said :“ Those who do wechat we media may be jumping off the building ”.

1

? ? The revised , Group sending message of subscription number “ title + Cover image ” In the message list , After entering the list of subscription number messages, users can read them directly .


 Wechat subscription number revision , How can the official account survive? ?



 Wechat subscription number revision , How can the official account survive? ?


2

? ? Each official account shows only two push articles at most. , The remaining articles were folded up , Just click “ The rest ” To open .


 Wechat subscription number revision , How can the official account survive? ?



 Wechat subscription number revision , How can the official account survive? ?


3

? ? In the subscription number message list , The official account is displayed in accordance with the time of sending the group. , The latest content is at the top .


4

? ? meanwhile , The new version provides switching options : Users can click the top right corner of the subscription number message list , Enter the subscription number session list , Top subscription number found .


 Wechat subscription number revision , How can the official account survive? ?



 Wechat subscription number revision , How can the official account survive? ?


5

? ? However, there are some subtle changes in the layout , Remind the red dot and number of unread items to disappear .


 Wechat subscription number revision , How can the official account survive? ?



 Wechat subscription number revision , How can the official account survive? ?


? ? From the user's way of use , Open the account first from the original one , Re enter the content , Change to content first , Re access account .

? ? These changes, , For ordinary users , Maybe it's a way to change your reading habits , After a period of habit training , It's likely to get used to it soon , There will certainly be small and micro level continuous optimization in the interaction style .

? ? But for the operators , To the content 、 title 、 The title map and even the sending time have to be reconsidered .


In this case , What about the operator ?

1 Pictures and titles are more valuable

? ? From the current revision of the situation ,“ title + Cover image ” The information flow page of the page determines that the drainage responsibility of the headline is increased .

? ? The role of titles has always been obvious , But this revision is undoubtedly to increase the importance of the picture .

? ? For users , A good picture is more likely to attract them than a good title . therefore , Operators and editors should put more effort into making head pictures and titles .


2 Abandon or reduce the content after two articles

? ? This is due to “ Two fold down ” The impact , After all, there are only two articles that can be directly displayed on the interface .

? ? It means that the probability of reading articles after two articles is greatly reduced , This is for official account which relies on two post push advertisements. , The loss will be greater .


 Wechat subscription number revision , How can the official account survive? ?


? ? This point , For content creators who rely on advertising , It's almost fatal .

? ? The operator has two choices :

? ? One is to put advertisements in the headlines . But this undoubtedly increases the risk of being shut down for advertising , So the best choice , It's the second one .

? ? Another is to change the income model . Reduce advertising revenue , But it's not easy , However, in view of the future revision, there may be some changes , The specific impact remains to be seen .


3 Prominent advantages of video content

? ? After the revision of the image and video content click efficiency is higher . Especially for video content entrepreneurs , It could be a big positive .

? ? The display of information flow is more direct , The path of click consumption content is shorter , It can better reflect the advantages of video content .


4 Good content is more important than good authors

? ? The original readers are advanced official account. , Now, the interface directly shows the content of the public, so people do not have to worry about the official account. , As long as you care about whether the content is of interest to you .

? ? On the other hand , I met the official account that I didn't want to see but had noticed. , People may choose not to click in , But not necessarily , Now there is no place for readers to avoid it , And those who do not pay attention to the quality of content marketing number , It's easy to get shut down .


 Wechat subscription number revision , How can the official account survive? ?


? ? therefore , The demand for content will only grow , Only official account with high quality can be left behind. .


 Wechat subscription number revision , How can the official account survive? ?

? ? Despite all the banter , Wechat subscription message directly changed to “ Debris flow ”, However, wechat revision has become an established fact .

? ? Hope for “ Subscription number + Applet ” WeChat , Can we reshape the content ecology , It will take time . But as operators , Now that the rules of the game have changed , There are only two choices :

? ? Or adapt to the rules and find the way to be born , Or choose to leave !


 Wechat subscription number revision , How can the official account survive? ?

?

The value of corporate media : Through big data 、 Technology integration and network marketing , Traffic operation and fans operation , Bring massive exposure to the brand , Cultivate and guide more unfamiliar users in the market , Form a strong brand consensus , Make the first choice and deal , Occupy the commanding heights of brand fame and fortune , gain both fame and wealth .


Want to learn more about , Come and pay attention to the local media .

Some pictures are from the Internet , Only for the dissemination and sharing of knowledge , If you feel that it infringes on your rights and interests , Please contact us , We will immediately modify or delete .

For content , If there is any related question , Or any experience or experience , Feel free to leave a comment below , We can discuss together .

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