? ? But there's no denying it , This revision has brought great impact and challenge to operators , Xu Danei, the founder of the new list, also said ：“ Those who do wechat we media may be jumping off the building ”.
? ? The revised , Group sending message of subscription number “ title + Cover image ” In the message list , After entering the list of subscription number messages, users can read them directly .
? ? Each official account shows only two push articles at most. , The remaining articles were folded up , Just click “ The rest ” To open .
? ? In the subscription number message list , The official account is displayed in accordance with the time of sending the group. , The latest content is at the top .
? ? meanwhile , The new version provides switching options ： Users can click the top right corner of the subscription number message list , Enter the subscription number session list , Top subscription number found .
? ? However, there are some subtle changes in the layout , Remind the red dot and number of unread items to disappear .
? ? From the user's way of use , Open the account first from the original one , Re enter the content , Change to content first , Re access account .
? ? These changes, , For ordinary users , Maybe it's a way to change your reading habits , After a period of habit training , It's likely to get used to it soon , There will certainly be small and micro level continuous optimization in the interaction style .
? ? But for the operators , To the content 、 title 、 The title map and even the sending time have to be reconsidered .
In this case , What about the operator ？
? ? From the current revision of the situation ,“ title + Cover image ” The information flow page of the page determines that the drainage responsibility of the headline is increased .
? ? The role of titles has always been obvious , But this revision is undoubtedly to increase the importance of the picture .
? ? For users , A good picture is more likely to attract them than a good title . therefore , Operators and editors should put more effort into making head pictures and titles .
? ? This is due to “ Two fold down ” The impact , After all, there are only two articles that can be directly displayed on the interface .
? ? It means that the probability of reading articles after two articles is greatly reduced , This is for official account which relies on two post push advertisements. , The loss will be greater .
? ? This point , For content creators who rely on advertising , It's almost fatal .
? ? The operator has two choices ：
? ? One is to put advertisements in the headlines . But this undoubtedly increases the risk of being shut down for advertising , So the best choice , It's the second one .
? ? Another is to change the income model . Reduce advertising revenue , But it's not easy , However, in view of the future revision, there may be some changes , The specific impact remains to be seen .
? ? After the revision of the image and video content click efficiency is higher . Especially for video content entrepreneurs , It could be a big positive .
? ? The display of information flow is more direct , The path of click consumption content is shorter , It can better reflect the advantages of video content .
? ? The original readers are advanced official account. , Now, the interface directly shows the content of the public, so people do not have to worry about the official account. , As long as you care about whether the content is of interest to you .
? ? On the other hand , I met the official account that I didn't want to see but had noticed. , People may choose not to click in , But not necessarily , Now there is no place for readers to avoid it , And those who do not pay attention to the quality of content marketing number , It's easy to get shut down .
? ? therefore , The demand for content will only grow , Only official account with high quality can be left behind. .
? ? Despite all the banter , Wechat subscription message directly changed to “ Debris flow ”, However, wechat revision has become an established fact .
? ? Hope for “ Subscription number + Applet ” WeChat , Can we reshape the content ecology , It will take time . But as operators , Now that the rules of the game have changed , There are only two choices ：
? ? Or adapt to the rules and find the way to be born , Or choose to leave ！
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