writing / You are my uncle
Everybody knows , Now national social software should be wechat , Cumulative number of users 10 Billion level , In most wechat users , Everyone is still in the primitive stage , It's social 、 Payment and games . Today, , Let me talk to you about WeChat official account. , No one is new , Many users are brushing the circle of friends 、 Watch videos 、 Many articles are derived from WeChat official account. .
So have you ever thought about , Who wrote the contents of the official account? ？？ Why write ？？ All say , No gain, no rise , Write an article 、 Making videos 、 Official account , To make money, of course . There are individuals or teams , Official account of operation , They write hot news , It could also be industry knowledge and so on , Involving the whole industry .
So what do people write about behind the official account make money? ？
One 、 Traffic master
Traffic master , One of the ways to earn money from the official account. , You can insert two ads in each article and display ads at the end of the article , Revenue is calculated by exposure and click . Generally speaking , If it's an original article , Fans click on an ad , The official account number can be obtained. 0.8-1 Income of yuan ; If not original articles , One click to get 0.3-0.6 Income of yuan . therefore , Single click income of original articles will be higher than that of non original articles .
The higher the article is read , The higher the exposure , The more advertisements are displayed , Similarly, the higher the number of times an ad is hit , That's why there is a headline party , Is to attract everyone to open the article , The purpose is to earn more traffic , Get a higher income .
Official account background traffic main interface
Two 、 appreciate
appreciate , One of the ways to earn money from the official account. , Official account has been opened to all public. , It can be used after application , Only original articles can be appreciated . The daily limit of appreciation is 30 ten thousand , It is known that there are many well-known big cities V Reached the appreciation limit .
Screenshot of wechat client
3、 ... and 、 Soft text ads
Soft text ads , It's the official account of the public number. , Generally speaking , Official account with certain fans , There will be advertisers come to seek cooperation , In general, the number will be per 10000 fans 100-500 The price is not equal to the external quotation , When the official account of the soft language ads was just on the rise, , The price is very high ,10 Thousands of fans , Soft text quotation can reach thousands or even tens of thousands , It's possible . Now it's famous V There are also hundreds of thousands of soft article advertisements in the headlines .
Backstage message , Looking for business cooperation
Four 、 Docking with e-commerce , Selling goods
When the official account reaches a certain magnitude. , It can dock with many third-party e-commerce platforms , Like you like it 、 Micro stores and other e-commerce platforms , Fans can enter the shopping mall directly by clicking the official account. , Go shopping . A famous gourmet restaurant V, Millions of fans , Tens of millions of monthly transactions .
A famous university V Official account screenshots
5、 ... and 、 Sales course
The official account is closed. , No promotion, no fans , No users , But the fans attracted by your content are precise fans and potential trading users , That is what official account is worth. , For example, the official account of sales type. , The focus group is mainly salesmen , Focus on the current account is to improve sales skills and strategies , So for this kind of people , You can sell them courses of sales type , The effect is very good , Of course, it's not just the type of sales , The same is true for other types of accounts
Official account of a sales type , Guide course sales
6、 ... and 、 Small program e-commerce and small program game realization
stay 2018 Year to date , Wechat has made great efforts to promote small programs , Comprehensive function , The number owner can connect with the official account through the small program. , No. 1 owners can develop their own small programs to connect with e-commerce , Can also access to third-party small programs to obtain advertising revenue . We all remember the launch of wechat “ Take a jump ” It's a little program , I remember when Tencent butt jump small program advertising , The minimum 500 All the , It's just an idea , As long as you have enough traffic , Money will keep coming in .
7、 ... and 、 Value added service charge
Many official account numbers have accumulated a large number of loyal fans. , It will start 「 Knowledge of the planet 」, Is a tool to link fans and fans , Can be butted to the official account. , After fans Click , You need to pay to get in , Equivalent to a circle or group , The charge is up to the owner , The payment is from tens to hundreds of yuan , It mainly depends on the owner himself .
8、 ... and 、 Docking with the third party
The official account has its own appreciation function. , But only original articles can be used , So how to use appreciation in non original articles ？ Then you can use the third-party applet for free , In this way, the flow number is very much , The effect is also very obvious , You can set the amount by yourself . This effect is also very good , As long as the article is seen , You have a chance to get appreciation
Third party tools , Objective income
Nine 、 Knowledge payment
With the increasing acceptance of reading and learning , Many people hope to improve themselves through extra study , At this time, many number owners will open to pay for knowledge to earn commission , The common knowledge payment platform is litchi micro class 、 Little goose) . Sales commission of general third-party knowledge payment platform 60-70% Between , Some are slightly higher .
Litchi micro class
Ten 、 Novel distribution 、 Comic distribution 、 Psychological evaluation, etc
A novel 、 comic 、 Evaluation is also a common way of cash flow , However, due to wechat's strict control over the distribution of novels , This led to the closure of the account of the novel type , But this does not negate the ability of the novel to make money , I have a friend , In Qingdao, , I have a novel number with more than two million fans , Recharge up to hundreds of thousands every day , Very well . Novel distribution 、 Comic distribution 、 There are also many platforms for psychological evaluation , What is the percentage of commission sharing 70—80% The appearance of , Such as the new list 、 Micro Xiaobao and other platforms are available .
All in all , The official account is far more profitable than these. , There are more ways , Not one by one , Not all numbers will make money in various ways , Generally speaking , They make money at the same time , Not at the expense of fans' experience and trust , therefore , reasonable 、 Long term 、 Making money continuously is the last word . Of course , If your account doesn't work , Or you don't want to operate , You can also sell your account , You can make a lot of money , This is also a way of making money for the official account. ！