author ： The captain
source ： Notes on going to sea
This month's sea notes are in Guangzhou 、 Shenzhen has held four offline private meetings of members , One of the most prominent topics is about the choice of independent station building tools . For the small partners of e-commerce who are ready to enter the pit independent station , The choice of site building tools is very critical , Next, I'd like to share my personal opinions , Let's step on the pit less . Say first conclusion , I personally prefer Wordpress, For the following reasons , We welcome people with different opinions .
First , You know ,shopify It's not an independent station , It's a kind of station building tool , There are a lot of tools for building websites abroad , Including the well-known shopify, Open source Wordpress+WooCommerce, Magento,bigcommerce wait .Magento,bigcommerce It's ruled out first , Not many people can use it , It's not easy to find someone to solve a problem , Online search also can't find more reliable tutorials and answers , Other non mainstream novices are not recommended to use . This article only discusses Shopify VS Wordpress.
I don't like to talk about the big trends, the big trends , So this article will start with the actual cost of novices , Ease of use , Operation, etc , I guarantee that my article is more grounded than most of what you found on the Internet . Try not to tax IQ .
Comparison of station building mode and learning cost
Shopify： be based on SAAS System , It's the server and other environments that others have already matched , You just need to sign up for an account , Choose a theme , You can decorate your own shop .
Worpress: One more step, you need to build your own server , In fact, the following is also related to Shopify equally , Decorate your own shop . as for SSL And so on , What time is it now , It's all done with one click , Graphics operate pro .
In fact, many people think that Wordpress It's hard to build your own server , Actually, I'll tell you , It's not hard at all , Now go buy a server host , Basically, the other party has built the environment for you , One click installation .
In my submission , If it all starts from scratch , Operating and learning costs , The two are close , Difficult words , It's not hard to watch online tutorials ; As for back office management , After a few days of familiarity , The difficulty and complexity of the two operations are the same .
The hole in website speed is , If you don't focus on Optimization ,Shopify and Wordpress It's going to be slow .
The cost of building the station
First look at the basic monthly rent
Shopify： The average rental , Basics 29 dollar , premium 79 dollar , senior 299 dollar ,Plus 2000 The dollar starts
Wordpress： Server monthly rent , I think it's the benchmark of shopify,3 The dollar starts , Advanced 5~20 dollar , senior 20~50 dollar , Super large websites exceed 10 Wanyue ip Of , Want to use 100~500 Server with monthly rent of US dollars .
You can see Wordpress The basic cost of building a station is just Shopify One tenth of ！Shopify start 360 Dollar plus plug-in theme and so on 500 Dollars a year ,Wordpress I tell you ,60 Dollars a year can be delicious , save 400+ Dollars is enough for you to start cold , Advertising or SEO Buy outside the chain , The more you invest, the more money you save .
Another thing that's more painful is ,Shopify You can only open one shop if you pay for one account number , In other words , If you're a woman , One 3C The store , You have to pay twice , open N Each shop has to pay as long as the domain name is different N Second money ; and Wordpress Generally, as long as the server can load it , You can open countless stores all the time .
Theme and plug-in costs
A lot of functions need to buy additional plug-ins to realize , For example, sell products as soon as possible , Import comments , Countdown activity , Data analysis , Give up the purchase recall , Automatic recovery robot ,SEO, All need plug-ins , There are very complete plug-in Ecology . But generally speaking Shopify It's better than Wordpress It's a lot more expensive , Usually tens of hundreds of dollars a year is almost as good as shopify The average rental , The scariest thing is that maybe you use Shopify Basic monthly rent 29 dollar , But you spend a lot of money on plug-ins 100 Dollars a month —— Spend at least tens of dollars a month to buy plug-ins , And most of the time it's just needed .
and Wordpress It's more flexible , Many functions can even be implemented through free plug-ins , Don't forget , In addition, there are various kinds of money saving black technology in China （ It's not so straightforward here , We'll do it ourselves , I don't know how to communicate at any time ）. alike , Beautiful website theme is the same , It's also something you need to pay for .
Make a good station , It's normal to buy paid themes and a few paid plug-ins , Anyway Wordpress At least... Every year 4 Number of plug-in fees .（ You can also increase the cost of advertising or SEO I've got a budget ）
Payment and collection
Shopify One feature is Shopify payment, But if you don't Shopify payment, Use your own payment method , In addition to collection channels （paypal, stripe etc. ） The handling charge , There will be an extra charge for each 2% The handling charge , It's a bit of an egg ache , long , commission 2% It's also a lot of cost .
Shopify payments I've never used , According to the instructions, overseas qualification is required , In fact, it's better to drive it directly Stripe.
and Wordpress There is no such charge , All you need to give is the collection channel （Paypal,Stripe etc. ） The handling charge .
Do independent station or want to do content marketing and finally SEO Of , That's important , Especially people like me who focus on content marketing , although Shopify It's fine too SEO, But I'm offline and several SEO The consistent conclusion of the old drivers is WP Finish blasting ,Wordpress do SEO It is generally acknowledged that the superiority of the system is obviously better , Some people are even forced to Shopify For order processing , and Wordpress Used for front-end display or content station SEO, So why not start with Wordpress The whole set ？
About selling products and closing stores
It's a little metaphysical , But don't forget Shopify It's a Canadian company , And the power of life and death is in the hands of others , Recently, some friends have been closed down , And it's not a blockbuster, it's not a station group , It's a perfectly legitimate product , Just went online and was blocked without advertising , At present, this is a very small number , The probability is not high , But from FB,GMC More and more strict situation , Getting tighter is just a trend . But with more and more users ,Shopify There will be a certain audit of the brand and product .
and Worpress Only the server provider can seal your store , And what's he doing with you ？ And even if one in a billion is blocked , Data and programs can be backed up to your hard disk , You just change the server . and Shopify It's sealed , Where are you going to change for the second Shopify？ Can only find Worpress Or other site building tools .
Of course, these are all extreme cases , If you're a legitimate product , Actually, it's OK , But if it is ca Sideball products 、 Station group 、 Hot style 、 Little black grey , Then it won't work Shopify 了 , It's probably a closed shop .
About domestic station building tools , Uneven, some good and some bad , There's not too much evaluation here , Let me just say , It is suggested to use those who focus on building websites and are familiar with them , Don't use the background that you are a seller , After all, being a referee and a player , You'll see .
Use Shopify Your data is put on its server , So if you think about it, you want to see all your data , It's a little scary , Of course , Also believe in other people's professional ethics .
If you use Wordpress, Only the server provider can get your data , Generally, the server provider will not check the data , and Wordpress Generally, only you can check the password .
Many people are concerned about this , Will it be attacked , Relatively speaking ,Shopify Better , After all, hackers crack Shopify It's definitely more difficult for your server than the one you bought yourself , But in fact Wordpress If you buy a good server , Good configuration , Security is no better than Shopify Bad , General problems server providers can solve .
First , Both tools are excellent , What to choose depends on the actual needs , The above analysis is in place .
Finally, give me some pertinent suggestions , Now I contact a lot of independent station are just starting , There's a guy or a couple's shop , There are big factories coming out , Some came out with a team , There are also domestic to foreign ...... Usually if the average person asks me , The official tone is ,“ If the novice , Suggest using Shopify Well , Easy to use ”, If it's my good friend , I usually suggest :" use Wordpress Well , Starting a business , Save if you can , Saving thousands of dollars is enough for your cold start .” But the old driver , A lot of them are in use Wordpress, So why don't we choose the right one for ourselves in the beginning ？
In previous offline private offices, we also discussed advertising , logistics , payment , Sensation , union , Selected products , Data analysis , Factory transformation and other topics , Next, I will take the time to sort out all of them one by one .