Taobao live fully open five technologies and capabilities! Weibo, Betta and watermelon have entered
Zhang Zhiqiang 2021-02-23 03:23:11
As another innovative business of Alibaba , Taobao live broadcast has been continuous 8 It's doubled in the last quarter ! now , Relying on excellent e-commerce capabilities , Taobao live recently opened five technologies and capabilities to the whole society , The implementation of this decision , It will promote the whole live broadcasting industry from quantitative change to qualitative change !


 Taobao live is fully open 5 Big technology and capabilities ! Microblogging 、 Fighting fish 、 Watermelon has entered the stadium


Because in the end , platform 、 brand 、 The host 、 user , Is an important part of live e-commerce , The purpose of bringing goods can't be just for GMV growth , Cultivate a healthy soil for live broadcasting e-commerce , It's the only way to extend the lifeline of the live broadcast industry !

lately , Including Weibo 、 Fighting fish 、 watermelon 、360 Website 、WPS、Wi-Fi Master key 、 What's worth buying, etc 60 Many platforms have begun to use the technology and ability of Taobao live broadcast !

Because he has no , Because it's easy to use !

In the dividend period of rapid growth of e-commerce live broadcasting , Sharing services and technologies can definitely create a win-win situation , If we want to find a landmark word for this era of live broadcasting , It must be “3、2、1, Link up !”

Let consumers from all over the world 1 You can receive live content in seconds , The technical content behind this , Taobao live is a significant advantage , It's also a key part of creating a better consumer experience .


 Taobao live is fully open 5 Big technology and capabilities ! Microblogging 、 Fighting fish 、 Watermelon has entered the stadium


Of course, after solving the problem of building platform and live broadcasting technology , More cooperation platforms and demands of businesses , It may come from the problems of live content and selection ability , This is also the biggest problem blocking the access of small and medium-sized businesses , So it's not hard to see , Live in the second half of this year GMV Growth is slowing , Also related to the reasons mentioned above .

Beyond all doubt , The essence of live e-commerce is e-commerce , Taobao's massive commodity and selection ability , Taobao live has always been an important reason for leading the industry . And Taobao's rich live content , Including the talent live broadcast 、 Business live broadcast, etc , It can also be shared in an open way , To a great extent, it meets the pain point needs of the platform and businesses in this respect .

Now , Seamless docking with Taobao's commodity pool , It means that consumers on these emerging live broadcasting platforms can enjoy Taobao's after-sales guarantee and logistics service . This operational capability “ Onekey ” The operation of analysis , It will also let us reduce costs at the same time , I really realize how to use red envelopes , Coupons and other benefits .


 Taobao live is fully open 5 Big technology and capabilities ! Microblogging 、 Fighting fish 、 Watermelon has entered the stadium


So , Live broadcasting itself is a typical means of traffic and marketing media , Its value lies in reducing the cost of selling , Improve user coverage , Only unhealthy live e-commerce can form a low price “ Harvesting ” The vicious circle of !

Taobao live fully open their own technology and ability , It is the general trend , While winning hearts , Invisible also contributed to the entire e-commerce industry more brilliant prosperity .

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https://fheadline.com/2021/02/20210223020510060r.html
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