Tiktok needs to be considered before shaking. ： What is the purpose of making tiktok? ？
Why put this topic in the first place , Because I found out 95% The above enterprises did not consider this point when they did the tiktok. .
You do the tiktok. , In the end is for the sake of powder or drainage transformation or brand promotion ？ If you don't understand this , No matter how hard you try, it's in vain .
Because the purpose is different , Video content positioning and play is different , For example, if you just want to make a profit , That account can trace some hot video content to quickly absorb powder , But the result may be a bunch of unrelated fans , It's very difficult for you to do transformation later .
Tiktok, for example, I used to make a jitter for a company. , It's been four months 300 More than 10000 fans , The highest video goes up overnight 70 ten thousand , But later I found that after so many fans, the transformation effect is very poor , The reason is that I didn't want tiktok to start at the beginning. , It's just for powder , As a result, the fans attracted by the video content are not consistent with the target group of the company's products , It is not conducive to the transformation of later products .
So it's important to tiktok ahead and understand the purpose. , Of particular importance , It's very important ！
Next, let's talk about how to make a tiktok quickly. ：
1、 Make good use of 「 keyword 」 Search for
Before you do the jitter, you have no tiktok. , The first thing to do is to search tiktok. 「 keyword 」, The video is generally content quality 、 Play 、 Like high video , In this way, you can see how the videos of competing products are made , What is the video content , What is the form of video presentation , You will have a general idea and direction .
For example, you're going to make videos in the field of parenting , You can search for keywords 【 parenting 】, In this way, we can find videos related to parenting , Use the shaking search box tiktok at this time. 「 video 」 and 「 user 」 Two columns ,「 video 」 The column lists the recent or past videos with good like data ,「 user 」 The columns are related to parenting , You can see the nickname of the account and the number of fans .
2、 Analysis of big pop videos in the same industry
After video search , The next thing to do is to go directly to the videos with high praise ,5w Like can be used as a reference standard ,5w Like the above video can be used as our key reference object , When analyzing these high praise videos, we should consider the following four questions ：
01、 Can I do this kind of video ？
02、 If you want to do it , Are there enough resources in hand ？（ personnel 、 materiel ）
03、 Can video content be mass produced for a long time , Guaranteed update frequency
04、 What's the fastest time to start video production （ Seize every minute and second ）
I suggest you make a table or mind map , Put high praise on the theme of the video 、 Number of likes 、 comments 、 All forwarding numbers are listed , Easy to view data in the future , Improve work efficiency .
3、 Determine the presentation of your own video
After analyzing the popular videos of the same industry , The next step is to determine which form to use when you make your own number , Because different video presentation forms determine the video production cycle 、 Update frequency and later transformation .
For example, in the field of parenting , Through search, we can see that the common forms of video are mainly classified into two tiktok. ： Real people appearing on camera and real people not leaving the country .
Among them, the real person on camera also includes the following four forms ：
01、 Common parenting knowledge sharing
02、 Star parenting sharing
03、 Professional bloggers share parenting knowledge
04、 Video lecture sharing of transportation and parenting experts
The real person does not leave the country, including the following four forms ：
01、 Picture display of common parenting knowledge
02、 Animation silhouette sharing
03、 Action recording of characters in SIMS , Bottom BGM With other popular parenting videos
04、 Third party software generates text from popular parenting videos
There are also some video formats that I haven't listed , There are tiktok videos produced every day. , Once there's a type of video fire out there , There will be a lot of people following up soon .
Determine the general direction by analyzing the video content form of competitive product account ： Real people on camera or not , Then choose the video presentation form you want to try from the subdivision field under the general direction , That's what parenting is like , It's the same in other fields , By searching for keywords , Refer to popular video content form , Analyze the resources you have , Finally determine the video content form of the account .
4、 imitation , imitation , To imitate again
After determining the form of video presentation , The next step is to register an account 、 Edit account information , Start making and uploading videos . If you want to make a popular video in a short time , It is recommended to directly imitate the video content with high praise from competitive products .
There are two main reasons for this ：
01、 Tiktok itself encourages imitation. , For example, a dance is on fire , There will be a bunch of people following up .
02、 Like high video content is user tested , We follow up quickly , It's likely that the video will start , It can reduce the cost of trial and error .
For example, some time ago to do parenting number , I find that many parenting numbers are being sent out “ What to do if the child is bullied ？” Such a theme video , And many of the video like effects of this theme are good , Whether it's a real child care account , Or is it a parenting account for picture rotation , I'll sort out the content of this topic right away , Find our teacher to shoot , As a result, this video played more than 3000 ten thousand , give the thumbs-up 75 ten thousand , Puff up 40 ten thousand .
Use this method to imitate the popular video content in the same industry , We ran one in two months 100 Wan's account number .
Including a new company , I use the same method , It took only two weeks to get out 0 Did it 30 Thousands of fans , Breakthrough in one month 50 ten thousand .
Maybe many people think it's better to do this low, No innovation at all , But this method is a non professional team to make popular video in a short time , The most effective way to increase powder quickly .
I started from 18 year 5 Tiktok has been trying to do some flick since July. , I can't do it big or small 10 A no. , The fan matrix is about 900 More than ten thousand , parenting 、 Animation 、 English 、 Funny 、 In the workplace 、 I've tried it in all fields , Basically, they are all on their own or taking care of themselves 1-2 Individual small team to do , To make a 3000 ten thousand ,5000 More than 10000 videos are mostly used to analyze the big popular content in the same industry , The way to follow up quickly .
5、 Increase the update frequency in the early stage to make quick trial and error
A from 0 Starting tiktok , How much better is the daily update frequency ？ There is no fixed answer to this , A professional MCN Organizations or teams may take a long time to make a video , Not to mention the guarantee day , But the video content they make is of high quality , A video may be sent out and hundreds of thousands or even millions of fans will be enlarged .
So how much should tiktok update frequency? ？ My personal experience is that if I do it in the early stage, I'd better update the video more than three times a day , Release tests in different time periods , Until you make the first pop video .
Of course, different industries have different forms and difficulties in making videos , The frequency of updates depends on individual circumstances , Because I have been in the education industry , Do the video is a bit more dry goods , Mass production of video , It doesn't take much time .
For example, the parenting number I did before , Every week before 3 Day will spend time collecting parenting materials , Then I will find half a day to find the teacher and focus on shooting the video next week , The rest of the time is video editing , Upload video , Ensure daily update frequency .
6、 Push time
About the release time of tiktok video , There are many sayings on the Internet , There is no uniform standard , The common time is noon on weekdays 12 spot , Afternoon 17 spot - 18 Point and night 21 spot -22 spot , Or Friday nights and weekends .
I personally feel that the release time of your competitive videos or your previous videos should be counted , Then take a look at the time period of the videos with better likes , Take this period as a reference . Because of the release time , No best , Only the best fit , Release the same video twice , Different time periods of playing like will still be different .
for instance , Chicken soup 、 Emotion is at night 21 spot -23 It's very suitable to have a little hair , Because most men and women are empty, lonely and cold , It just caters to ; And inspirational 、 Workplace , morning 8 spot —9 O'clock and noon 11 Half past six —12 Half past six is their golden time .
7、 Rub hot spots
In addition to the above imitation of peer pop video to quickly up the powder , Rubbing hot spots is also a more effective way to raise tiktok. .
For example, I made a job number last year , Video content display is a form of image rotation .
The theme of the first popular video is “ What's the pay date , You can see the quality of a company ”, I saw a lot of people forwarding this article in my circle of friends , I think it might explode to make this content into a video , And then it took about a year 20 I did a picture carousel video in 20 minutes , It was sent out in the morning , It exploded in the afternoon , In the end, the amount of video played was nearly 100% 7000 ten thousand , give the thumbs-up 60 ten thousand , Puff up 20 More than ten thousand .
After Hawking's death , I immediately found some pictures of Hawking on the Internet , Made a video , And then the amount of play immediately reached 300 More than ten thousand .
Of course, when people are chasing hot spots , Content must be related to your account attributes , What hot spots to pursue , What hot spots should not be pursued , There must be a degree .
Tiktok is also a popular way to participate in some challenges. , You can judge the potential of hot topics by comprehensive comparison , Then choose the topic that you think is most likely to catch fire and imitate it , This can improve the probability of recommendation .
Next I will talk about some common tiktok mistakes. ：
1、 Do you need tiktok to make a tremble? ？
There are many tiktok words on the Internet that need to be raised first. , My personal experience is that I don't need to raise a number , Because I have made more than ten sizes , I've never had a number , They all send content as soon as they register a new number , I think the content is more important , Polish the content well , It's a matter of time before the initial payment is made , Of course, this official does not have a unified standard , Just follow your own rhythm .
2、 It's no use sending the video the second time , The fire won't rise
In fact, the relationship between tiktok recommendation and the first time is not very big. . Its algorithm distribution is very fair , As long as the content is good enough, it will be recommended , There is no first time or second time . The second fire , It is very likely that tiktok recommends that user preferences match video content more. , Good user feedback is obtained , So if you think your video content is good , But it didn't work very well , Might as well after a period of time to send a second time to try the effect .
For example, my personal number sent this video ,6 month 29 For the first time in Japan , At that time, only 4.8w, give the thumbs-up 3200, then 11 month 3 It's the second time in Japan , another BGM, This time, the number of plays reached 820w, give the thumbs-up 36w, Puff up 10w, This video was a book , Sold in two days 3000 Multiple copies , The turnover is more than 100000 yuan , In order to avoid being limited by the system , I threw the 200 Yuan dou+,roi 570, The effect is surprisingly good .
I sent the following video four times , The amount of each play is relatively high , And then it's a Science Kit , It is estimated that there are more than 1000 sets sold .
I personally suggest changing the background music when repeating , It is not recommended to publish repeatedly in a short time , Tiktok may recognize the same video content and reduce traffic. , In addition, the second time can fire belong to the probability event , You can try bravely .
3、 Tiktok is all about powder. “ More hair ” video
Many people tiktok feel that their fans can not rise, that is, the video is not enough. , This is a big mistake , The first thing to understand is that tiktok needs to build up a quick video in a short time. , Operate and strengthen the content label purposefully , Not so-called “ Multi shot , More hair , If this one doesn't work, try that one ”.
4、 More fans , The easier it is to transform
Because many people do the jitter there is a misunderstanding tiktok is that I must make sure how many fans to consider before realisation. , More fans , The easier it is for me to cash in , This idea is actually wrong .
Because the recommended mechanism for shaking is tiktok. , Even if you have a lot of fans , If your video quality is not good （ For example, hard video ）, Then your new video fans won't see it either , Control is firmly in the hands of tiktok. , We can only follow the platform traffic 、 Platform rules go .
So tiktok wants to cash in, and it can only rely on the quality of the video itself and the rapid recovery of the video in the short term. , Once the node has passed , The heat will be greatly reduced .
Common mistakes in enterprises' tiktok ：
Many companies are now making tiktok. , First, I will buy a lot of professional equipment , And then the video was beautifully made , Add all kinds of special effects , Do all kinds of editing , As a result, hundreds of videos were sent , No more than a thousand fans .
Some enterprises send an award-winning video today , Send a video of the press conference tomorrow , The day after tomorrow, a company's cultural activities , Then organize the staff to like the video .
There are also a variety of enterprises on the company's promotional film , Hard wide , The result was blocked by the system , Current limiting .
This is definitely not going to work , Tiktok before , Tiktok recommendation mechanism must be identified. , Tiktok video content , It must be short, flat and fast , Attract users in one second , It can create valuable content for users .
If thinking still stays in the traditional era of marketing , That can't be done .
In addition, many companies are doing tiktok. , We will consider this and that in the early stage , As a result, nothing was done for a long time , I suggest you try and do it first , Adjust direction in the process of doing. , Docking resources , Worry too much worry too much , On the contrary, they will not step forward , No big money .
It's like not eating crabs , You'll never know what a crab tastes like .
Let's share a picture , Tiktok I personally feel that some basic abilities required to do the jitter should be met. , You can refer to ：
These are some tiktok experiences I have made since I was doing the jitter. , I hope it will help you .