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Many Taobao novices fall into a strange circle , It seems that if the new store doesn't open a through train, there will be no traffic at all .
I won't explain , Think for yourself , Do you open your shop for traffic ？
Of course not. .
It's about sales , But without any basic sales and infrastructure , It's hard to convert the traffic brought by the through train , So it's basically a waste of money , Just to see the traffic figures in the background , It doesn't make sense at all .
Let's briefly introduce the through train .
What is the through train ？
Steam duck with turbine , Eight cylinder engine , from 0 To a hundred, just 1 The magic car in seconds ！
Driving fast can ruin you ;
It's hard to drive slowly, even to go out .
Return to the right topic .
Through train is a tool to show by paying , Charge per click , The higher you bid , The higher the ranking .
What's the front position ？
Look at this picture ：
The red box shows the location of the through train , As long as the bid is high enough , You can be here .
To be more direct , The through train is like an advertising space , Your price is high , Your product can be displayed in this position .
Buyers click on your main map once , Just one deduction , How much is deducted depends on your bid , You bid 3 Yuan , One click is 3 Yuan , offer 100 block , and you? …… It could go bankrupt .
Where does the through train run ？
Enter the seller Center , left , There's a marketing center , Click I want to promote ：
This is the legendary through train .
Friends who haven't opened up , The first recharge rule is 500 element , First flush 500, Nothing , That's what it is ！
In addition, if you haven't opened a through train , And the shops 30 No deal in days , That's what happens ：
But that's okay , take your time , Five crowns shop , It's also from your stage , I wonder if I'm still a little excited ？
Why don't I suggest a through train for the new store ？
Because for a new store , The through train can't effectively promote natural search for you .
I'll go to the office with you , There are basically several billboards in the elevator , Your product appears on it , Then you can get the orders or traffic of these people who take the elevator every day .（ The premise is that your product conforms to the crowd positioning of this area ）
And once you get off the shelf , It's gone .
You don't drive a through train to pull up natural search itself .
Why do you say that? ？
Because there are two channels , Not related to each other .
It can only be said that the traffic you bring through the through train , Indirectly increased sales , And sales volume is a measure of the weight of individual products , That's why there's a slight pull up .
But you need to know , Sales volume is just one of the indicators of the weight of individual products , Not all , You need to increase natural search traffic , We must combine the weight of single product with the weight of key words .
And what are the factors that affect the weight of these treasures and keywords ？
Below these , It's in the little book ： sales 、drs Dynamic scoring 、 popularity 、 Buy back rate, etc .
Premise is , The above indicators are all from keywords , Will have an impact on the ranking of keywords .
for instance ：
Sales generated by buyers searching for dresses in your store , This is helpful to improve the weight of keywords ;
If it's a through train , Or search for passwords and other links , So it's just to improve the pit production of this product , It doesn't help keyword ranking .
It's like you want to chase a girl , It's right to approach her best friend first ;
But to get close to her best friend's neighbor's aunt's brother-in-law's daughter , There's no need .
So what do you want to do if you want to increase natural search traffic ？
Of course, it is through some operational means to improve the index data mentioned above , This promotion is mainly based on keywords , Other traffic entrances are auxiliary , Because the operation is based on the establishment of shop level and reputation , Too much is easy to cause problems , Less and no effect .
When is the best time to drive a through train ？
Two cases ：
1、 When your product has a certain amount of natural search traffic , That is to say, without relying on other channels , It has been able to have stable natural search traffic .
You can drive at this time , Pull up the crowd tag , Because the through train for small and medium-sized sellers can only be used as a supplementary flow , It's better not to account for 100% of the store's paid traffic 30 above , Or you stop , There will be a cliff like drop in the flow of shops .
2、 When you need to measure money and map .
A very important function of through train is to measure money and map , Because it takes a long time to do keyword weight in the early stage of natural search , To get the show ;
When the time comes, the ranking will go up , You don't like the style and the main picture , Click difference , It's very troublesome to reform again, and it will also reduce the power , So at this time, we can use the through train to measure money and map .
Because the through train can directly pay for the show , As long as the bid is high enough , New products in new stores can also be ranked in the front , At this time, by looking at the click through rate, we can feedback whether the style and the main picture meet the market demand .
The specific way of mapping and payment measurement is not too much , My previous answer said , If you are interested, you can have a look .
To make a long story short , I hope you all. Don't drive through train blindly , Of course , If you can control the input-output ratio , It's not a loss , But it's like you buy stocks , Today I earn , Tomorrow will be a loss , It's too exciting .
Want a long flow , You can't do without natural search traffic .
The backstage has the seller friend to leave a message, the novice opens the shop whether to need to open the through train , This paper is written by Pocket e-commerce course Xiaobian specially arranges for novice sellers and new sellers . The seller that has need suggests collect ！
>> After reading , Please click on the top right corner 【 Focus on 】 Pocket e-commerce course , It will save you a year of detours ！