Don't talk much , Direct delivery ！
Speaking of PPT Making , Most people's first reaction is how to make the vision look good , But it's just good typography PPT Just like the girls in the nightclub , With attractive and beautiful appearance , But the lack of interesting and vivid soul . If you often write in your life and work PPT, You will find that although visual typesetting is important , But it's just a supplementary element to the icing on the cake .
And an excellent PPT yes “ conceived ”“ Design ”“ deductive ” The effective combination of the three links ,PPTer Need to play three roles at the same time ： director , The designer , actor .
（1） The idea is PPT The premise of
Clear objectives ： Need reading or speaking PPT？
Reading type PPT It is to present the information we want to express in detail in the slide , There will be more words and content ; Speech type PPT Just distill out the key points , It mainly depends on the speaker's explanation and demonstration .
Collect ideas ： Is the point clear ？
It's better to summarize it in one sentence PPT The theme of , I want to persuade others in a short time during the speech , It's very important to refine the theme in one sentence ; For example, many people introduce the advantages of the company, and often say integrated business , On the contrary, let the other party not see where the core advantage is .
For example, Jumei first targeted group buying of women's cosmetics , It has attracted a large number of loyal female users who love beauty ; With the business expansion and transformation into a diversified e-commerce platform , On the contrary, it makes the user's cognition of Jumei superior products blurred , There was also a precipitous decline in performance . Of course, in the process of transformation, Jumei premium products also involve the problem of product quality , I won't go into details here .
Rationalize logic ： How to move people ？
First of all, think about what kind of people the audience is ,PPT Whether the content can move them , This requires PPTer Good user analysis and insight , To understand human nature .
Jobs is launching Ipod When , What he said was ” hold 1000 Put your favorite song in your pocket “; And then the others MP3 Manufacturers are emphasizing how many products are stored G. Which way is more advanced and moving , It's clear at first sight .
（2） Design makes PPT sublimation
Change numerous for brief
The simplification here includes ： Simplification of visual design and simplicity of content design .PPT There must be no unnecessary parts in it , Only in this way can the important content be reflected .
There is a hot topic on Zhihu ” Is there a one sentence horror story “, One of the most classic high vote answers is “ Let me just say a few words to you ”.
The beauty is exquisite
Man is born to be a visual animal , Adore beautiful things .PPT You have to have beauty to be more persuasive , Make it easier for the audience to accept our point of view , So how to put PPT Beautiful design , It's a basic skill that must be tempered .
The following two pictures are the comparison before and after simplification and beautification , It's a good illustration of ” Change numerous for brief “ and ” Aesthetic feeling “ Importance .
（3） Deduction decides PPT Height
Deduction is also a great test PPTer Skill , It determines the audience's absorption of your ideas and information .
Be true and sincere
The ideas and information we share should be true , Be sincere . Because the audience is much smarter than we think , There is no room for deception . The audience can be sharp Of Be aware of the truth of the information 、 Is the speaker sincere .
The bridge of humor
You need some impressive passages in the process of your speech . Steve's favorite use of this technique at Apple's press conference , At a press conference, jobs pulled... Out of the envelope macAir, Later, the media all over the world used this picture as a report .
Temperament and aura
During the speech , Smile and confidence are essential weapons ; Maybe after the speech , The audience will forget what you said , But they will be impressed by the temperament and aura you show in your speech .
At the end , If you can use a creative ending , It's going to give you a sense of not having enough ; Einstein said ” Logic allows you to start from A To B, But imagination can take you anywhere ".
I believe a lot of people have experienced this , It took a lot of effort to make a feel good PPT, When I show it to leaders or clients , But it's not what they want ; In this case, in addition to communication is not in place , It is also very likely that there is a problem with the production process . Master how to make PPT In the right order , It can avoid ineffective output and reduce rework .
The first thing to know is , A complete copy PPT Structure
Let's talk about production PPT In the right order
（1） Turn it off before you write PPT, Think first
In the official writing Don't worry about it before , The first PPT Turn it off 了 , Think about the following ：
Be clear about this PPT Core objectives of , It's to introduce the company or new products ？ To understand the difficulties and problems ？ Or to report ？ Be clear about this PPT Occasion of use , It's at the product launch ？ It's a proposal for the client ？ Or share in the company ？
These factors determine PPT The core theme and content framework of , We have to understand the needs thoroughly , To ensure that the general direction will not go wrong .
Analyze the audience
The age of the audience 、 Social role and other basic attributes ？ What kind of writing style do they like 、 Design style and presentation style ？
Whether there is a large professional span between the audience's knowledge structure and the content ？ If so , Avoid using too many technical terms , Try to tell the professional content in a simple and easy way .
What topics do the audience like ？ What are the most taboo topics ？ It's easy to lose control of your speech if you don't grasp it well .
Sort out the framework
After defining the needs and analyzing the audience , Let's sort out the logic of structure and content , This is equivalent to putting PPT The whole skeleton of the car has been set up ; The next thing to do is to fill in the information according to the skeleton , Write the text in detail .
When we sort out the structure and content , It is recommended that you use mind mapping tools （ Such as Baidu brain map 、Xmind etc. ）, It can make our thinking clearer 、 More logical , Achieve twice the result with half the effort .
（2）PPT Common precautions for making
To determine the size
The latest version PPT The default size is 16：9, This size fits the habit of the human eye , Most laptop and computer screens also fit this size . But if it's a special occasion , We need to communicate in advance to confirm the size of the projection screen .
Simple layout 、 Uniform style
Simplified text , Don't put a lot of text on the same slide , We need to extract the key words , The paragraphs are clear Of The layout is on the page .
Don't use fancy color combinations , It's better not to have more than three colors on the same slide , And use color schemes that look comfortable .
PPT The overall style of the company should be unified , Some pages can't be business style , Other pages are cartoon style .
Use more pictures and icons
Pictures and icons don't just make PPT More visually powerful 、 More beautiful ; Use pictures and icons properly , It can also accurately convey the information to be expressed 、 Impress the audience .
Check and finalize
After production , Inspection is an essential step , The key points of inspection include ： Is there any typo 、 Whether the style is unified 、 Whether the statement is smooth 、 Whether the logic is clear 、 Whether it meets the demand, etc .
Compared to rework when the production is finished , It's better to communicate more before writing 、 Think and prepare more .
There is a group of people in the workplace who are very enviable , No matter what it's about PPT You can just pinch it , Win the praise of leaders and customers , Win the appreciation of other colleagues .
The gap between ordinary people and experts , Most of the time, it's not as far away as you think , Maybe it's just a few core thinking differences . Make PPT There are also some very important core principles , Including the cognitive level 、 At the logical level 、 Communication and Design .
One 、 The core principle of cognition
Write PPT Not writing a composition
Many beginners always put a large piece of text in PPT On , It's the easiest mistake a novice can make ; First of all, it's visually very ugly , At the same time, it's hard for the audience to absorb their own opinions . Information presentation should highlight key points 、 Hierarchical induction 、 Visual Visualization .
Highlight the point ： Every page PPT Better just highlight 1-2 An important point , Let the audience keep up with the idea .
There are layers of induction ： If a page PPT The content can be divided into several parts , There must be a hierarchy of induction and layout .
Visual Visualization ： Try to use pictures 、 Icons and icons and other visual ways to display information , It can make the audience more impressed .
Better expression of ideas
PPT It is mainly divided into reading type （ Send it directly to the other party , It's up to the reader to understand what's inside ） And speech type （ By the producer or someone else , Show and explain the contents for the audience ）.
Reading type PPT, It's often hard for readers to be precise get To the point of view of the producer , Therefore, the producers need to present the information they want to convey completely , Including whether the logic is smooth 、 Is the thinking clear 、 It is particularly important to have a clear point of view .
Speaking PPT, It depends more on the level of the speaker ,PPT More to assist , Therefore, producers should pay attention to the simplicity and beauty of the page , Just show the important information on the slide , At the same time, a small amount of animation can be made to make the speech more vivid .
It's a test of complex abilities
Make PPT It's the ability to conceive 、 The combination of design ability and deductive ability , Only when these three abilities are broken down one by one can we become a top-level PPTer; A lot of people will fall into a misunderstanding , think PPT Production is mainly visual design and typesetting , And most of the energy is spent on typesetting .
At the same time, they are practicing PPT In the process of level , We must bear in mind to be patient 、 Steady exercise basic skills , Don't be in a hurry and dream of being a fat man . As long as you can stick to it and spend a little time studying every day , You can clearly feel your progress .
Two ． The core principle of logic
On the principles of logic , It mainly includes “ With the help of thinking model, we can sort out ideas 、 Packaging stories to enhance content readability ” these two items. , My previous article 《 The ultimate method of strategic planning 》 It's said in , You can jump to see .
3、 ... and ． The core principle of communication
A copywriter with insight into human nature
Is what we're talking about what the audience wants to hear ？ Now , We should think from the perspective of the audience , What are their concerns , What kind of environment and scene they are in .
Like Mazda's Slogan yes ： Glamour Technology . If you go to the countryside to do wall advertising , No one will understand you when you talk about glamour technology , Better brush it ： Drive a Mazda , It will be developed soon .
We are familiar with the slogan of Taobao ： I like . If you also do wall advertising , It's going to be painted ： Eat, wear, live, travel, use Taobao , The price is cheap and the quality is good .
Contrast the way the subject is displayed
Before you do the content layout presentation , It's important to find out what the core message of each slide is , When the audience enters that page , Focus on the core information at first sight . This needs to be done when the content is arranged and displayed , Try every means to highlight the main information .
Four ． The core principles of design
PPT This design can be summed up as a refined eight character principle ： alignment 、 Gather together 、 contrast 、 repeat
alignment ： Enhance the overall aesthetic feeling
It is said that " Cover all the ugly things together ". The beauty of alignment , What can be directly associated with must be our proud parade team , Whenever I see the PLA uncle walking in a neat step and team head-on , Can always let the whole world involuntarily make a sound ”WOW“, That's the charm of tidiness .
In the design PPT When , Just put the words 、 Picture alignment , The aesthetic feeling of the whole slide will instantly rise to a higher level . Generally speaking , Including up, down, left, right 、 Align center 、 Distributed alignment and other alignment methods .
A comparison of the following two slides , It's intuitive Of Feel the visual effects of alignment .
Gather together ： Clarify the ownership of the content
Popular speaking , Gathering is to sort out the close and distant relationship of each content section in the slide . Bring together content of the same nature , Create a breathing space , In this way, we can see the ownership relationship of each content section at a glance .
After gathering, it's easier to distinguish the content sections contained in a slide , Instead of looking like a whole page of slides glued together , It's hard to read .
contrast ： Distinguish between primary and secondary information
The comparison should be easier to understand , There are some latitude differences between different elements , The key to contrast is to distinguish and highlight .
Every year, the top supermodels from all over the world come to the stage of Weimi , They all have extraordinary temperament and enviable long legs ; And those supermodels who are qualified to wear angel wings , Often get the most attention and topics , Because the contrast of wings makes them easier to distinguish 、 It's easier to stand out .
There are many applications of contrast in typesetting , We can use bold fonts to create a contrast between thick and thin ; Increase the font size to create contrast ; Change colors to create color contrast . In this way, key information can be quickly identified .
repeat ： Create a sense of unity
Using the same color 、 The same font 、 The same shape , Arrange different content sections to create a sense of unity , This is the application of repetition in design ,PPT Master must be able to skillfully use the principle of repetition .
It's like eating in a restaurant , The waiters in a restaurant wear uniform , The waiters in the other restaurant wear their own life clothes , There is no doubt that we would prefer restaurants with uniform work clothes , Because a sense of unity can leave people more beautiful 、 Cleaner 、 A more comfortable impression .
When you open PPT The operation interface of the software , Don't be scared by all kinds of functions ; Because it has more than half of the functions , It's basically not used in actual production . Like the top menu bar “ Design ” The slide template inside , This function is very weak , I'm sure many people won't use such a lack of aesthetic template .
Facing so many operation functions , Which of them are often used in our production ？
（1） The basic operation of the slide
The basic operations of slides include ： newly build 、 Copy and delete slides , Slide show , Slide view , Slide size settings , Focus on slide browsing and page setup .
Click on PPT The lower right corner “ Slide view ” Button to enter ; The thumbnails will be displayed by slide number , You can see all the slides on the same screen , It helps us to quickly replicate 、 Delete and move slides . Double click the selected slide thumbnail to switch to the normal view mode where the slide is displayed .
Slide size settings
Abreast of the times office Version default slide scale is 16：9 Wide screen , It's the same ratio as most laptops and computers , Widescreen is also a display mode that conforms to the mainstream aesthetic at present . But in some specific screening occasions , Adjust the scale of the slide according to the scale of the site screen , At this time, you can go through “ Design —— Slide size —— Custom slide size ” To set the scale of the slide .
（2） Slide master settings
Through the path “ View —— Slide master ” Enter the master settings interface , You usually need to make a transition page and a master of a common page . In this way, the master can be applied directly when making slides , More design on the basis of the master . We can also make multiple masters , When making slides, click the right mouse button to switch between different layouts
（3） Insert objects and materials
Common operations for insertion include ： insert text 、 shape 、 picture 、 Chart 、 form 、 Audio and video, etc . The insertion of each kind of material is skillful in specific application （ See the figure below for details ）, These techniques will improve production efficiency 、 Help us make better PPT; For example, the inserted text can be set as the default text box , The next time you insert text , It has the same nature as the previous text .
（4） Quick alignment of material
When moving material , Isolines aligned with other materials will appear in the picture , Help us align quickly .
On the menu “ Format “ Find “ alignment ” The function bar of , You can align left and right 、 Top bottom alignment 、 Align center 、 Horizontal alignment 、 Vertical alignment, etc , This is an easy to use and extremely important function .
（5） The use of format brushes
In a nutshell , It is to apply the format of one material directly to another , Can be used to brush text format 、 Brush shape format 、 Brush the image format, etc ; Here's another tip , If you double-click format brush , You can put a material format , Apply it to other materials infinitely .
Make PPT Very particular about the unity of the overall style , So the frequency of using format brush is very high , Save a lot of production time .
（6） Use of mask
The mask, as the name suggests, is “ The board over it “, There are usually transparent masks and gradient masks . The most common use method , It's a color block over the picture , Then increase the transparency of the color block to achieve the mask effect .
Mask can greatly enhance the sense of design 、 Make a big PPT; When the picture is not clear enough , Mask can also play the role of masking .
（7） Switching with the use of animation
Add animation to the slide transition during the presentation , It can relieve the visual fatigue of the audience ; However, it is not recommended to use exaggerated switching effect , Too much exaggeration will create the impression that the guests will dominate , The recommended switching effects are “ push ”“ erase ”“ Random lines ”“ The zoom ” These are a few .
Animation is mainly to assist the speaker to perform , When there is too much information on the slide 、 Or need to play information automatically , Can be solved by animation . Animation has access to 、 emphasize 、 sign out 、 There are four ways of action path , Each way contains more than a dozen animation effects , You can choose according to your preference .
What we need to know is , When we make a good animation , You can use the animation brush function , Apply this animation directly to other elements , It saves a lot of time in making .
no need PS You can also cut and draw irregular shapes ？
Intelligent alignment without alignment function ？
You can quickly extract colors without knowing the color number ？
you 're right ！ All of these can be used PPT To achieve directly ！ The following features make design more possible , There has also been a qualitative improvement in efficiency .
When you see a favorite color or a good set of colors , If you don't know the specific color value of the color , You need to use the color picker function , Color extraction can be done easily .
At the same time, after one color extraction , Recently used colors will be retained on the color board , Then you can use it directly , Do you think it's very convenient .
TIPS： If you're using the old version office There's no color picker , There are also ways to think about it —— Use QQ Screenshot , In the screenshot, just move the mouse arrow to the color block , The color block will be displayed RGB value , And then in PPT Enter... In the color fill RGB value , Complete the color extraction .
The color picker is to help extract any color you want , Editing vertices helps you make any shape you want . For example, we want to turn one side of a rectangle into an arc , Select the rectangle and right-click “ Edit vertices ”, Pull this edge to draw an arc , You can also adjust the radian by adjusting the rod .
It's not enough to know this function , It takes time to practice to really Of Skilled use , Hand painted all kinds of irregular graphics .
PPT It's not professional matting software after all , So delete the background function , More suitable for the background color is relatively single 、 A picture with a certain color difference between the background and the subject .
When using the delete background function , The software will initially intelligently identify the part to be deleted , And then use it “ The area to keep ” and “ Area to delete ” Two functions , Further selection of deleted and retained parts of the image , Finally achieve the effect of matting . The specific operation path is “ Select the image —— Format —— Delete background ”.
People who give presentations and speeches often like “ Presenter view “ This function , Right click to select “ Presenter view ”, The computer screen will be divided into two parts ： On the left is the slide content area , You can see what page the slide goes to ; On the right is the notes area , Note the key information of the speech , To avoid the embarrassment of thinking short circuit and forgetting words .
With the projector on , The audience can only see the content of the slide on the projection screen , And you can't see the notes , This is very beneficial for the speaker .
TIPS： While the slide shows , You can also right-click to open the pointer function to guide the audience's vision , Help the audience to follow the speaker's ideas and progress .
Boolean operation is a kind of operation that includes Union 、 The intersection 、 The logical deduction of subtraction , This kind of operation is used in graphics processing operation , Make a simple combination of figures produce a new form .
Boolean operations in PPT It's called shape combination , The operation path is “ Selected objects —— Format —— Shape combinations ”, Including the United 、 Combine 、 Split 、 The intersection 、 Cut out these five functions , The common objects are shapes 、 picture 、 The combination of the text and the three .
The rules of Boolean operations ： The order in which multiple objects are selected , Will affect the result of Boolean operations , The format of the first selected object remains after the operation （ Fill color , Outline color , Effect, etc ）.
PPT Section by section
Usually in slide view mode, slides are displayed in a dense way , By adding a new section, the whole PPT Cut into parts , Quickly sort out the overall architecture and logic , Quick search for a slide .
The specific operation path is “ Slide view —— Right click to add a new section —— Section naming ”. In the production of more pages PPT when , It is recommended that you use the function of segmentation .
Basic setting is a simple operation , There's no technical difficulty , Then why is it still worth studying and paying attention to ？ Because low difficulty and knowing are two different things , Besides, I don't know how to use it , Can use also not necessarily can use well .
Here are six settings , Answer the following three questions ：
Which basic settings we have to know ？
How can these settings help us ？
How to make good use of these basic settings ？
（1） Guides assist in typesetting
Through the path “ View —— Reference line ” After the check , Open any... In the computer PPT The reference line will be turned on by default .
PPT We pay great attention to the symmetrical arrangement of materials , After opening the reference line , You can tell if the layout of the material is symmetrical , And adjust to the correct position with the help of the reference line . For two adjacent slides , If there are materials with the same properties , You can also use reference lines , Put materials with the same attributes in the same position on two slides ; The advantage of this is , In the presentation of switching slides , The audience doesn't have a sense of visual jump .
（2） Number of withdrawals , Add regret medicine
I believe a lot of people have encountered these two situations that make people collapse ： situation 1, Accidentally deleted useful material , In this case, the Undo function will be used , But it turns out that the number of cancellations is not enough . situation 2, Adjust typesetting or information , It's not as good as the previous version , But the change is too big to undo to the previous version .
If you encounter these two situations, is there any way to save it ？ The answer is “NO！ We can only redo ！“
But, We can prevent in advance , It's the custom undo times , It is estimated that many people do not know the existence of this function . Set the path for the number of undo times “ file —— Options —— senior —— The maximum number of cancellations ”, The maximum setting is undo 150 Time , I believe it will be enough .
（3） Interface colors , Have a personalized interface
The default interface for most versions is color , If you often stay up late to work overtime or write to the computer for a long time PPT, You can turn the interface gray to protect your eyes .
Modify the path of interface color “ file —— Options —— routine ——office The theme ”, The latest edition offers color 、 Three interface colors are available: white and gray , You can do it according to your own preferences and needs , Set up a personalized interface .
（4） Quick Access Toolbar , Reduce secondary operations
Some features are extremely frequently used , Insert a shape 、 insert text 、 Text color size 、 Shape color 、 alignment 、 Format brush, etc . If every time you use it , Need to go to the menu bar to click to find , It will greatly hinder PPT The speed of making .
And we can add these common functions to the Quick Access Toolbar , After adding it , These functions are arranged horizontally above or below the menu bar , In this way, you can directly click the function to use , This reduces the number of secondary operations .
（5） Save settings , Save as multiple formats
The function of saving settings can be saved as many formats we use , Focus on four very practical formats ：
（6） Preview mode , Help identify files
PPT The file is not open , There are two ways to display on the desktop , One is direct display PPT Software charts , The other is to display a thumbnail of the cover , It's obvious how the cover preview is displayed , It helps us to distinguish different PPT file .
We can go through the path “ file —— attribute —— Advanced properties —— Abstract —— Check save preview picture ” To set it up , Set up PPT When the file is not open, a preview of the cover page will be displayed .
I took part in an offline sharing activity a while ago , The professional ability and speech level of the guest teachers are absolutely first-class ; However ,PPT But I'm holding back —— Too much information per slide , I can't tell what the teacher is talking about .
So I want to help you sort it out , What kind of occasion is suitable for what kind of PPT. Generally speaking, according to the slide ” read ““ see ““ listen “ Different proportions , It can be divided into two types ： Reading type （ Reading oriented ） And speech type （ Listen to me , Look at me ）.
This article will be divided into two categories PPT Of “ Definition 、 Take on the role 、 applications 、 Design features 、 And production considerations “ These five dimensions , For the speech type PPT And reading PPT To interpret the details respectively , Help you to clarify the concept 、 Correct application in practical operation .
（1） Reading type PPT
Reading type PPT To put it simply, send the document directly to the readers , There's no extra explanation. It's up to the reader to understand the information of the slide . In the absence of explanation , It will be difficult for readers to grasp the core ideas accurately , Therefore, the information should be kept in the slide completely ; At the same time, whether the logic is smooth 、 Is the thinking clear 、 It's also very important to have a clear point of view .
This kind of style PPT There are many main application scenarios , Include ： Courseware handout 、 Staff training 、 Company introduction 、 Marketing plan 、 Industry Report 、 Work summary and so on .
It's not hard to see. , Reading type PPT It's still the abstract symbol of words as the main information carrier , But more than Word The communication efficiency of the text is more efficient . So make the reading type PPT When , Efforts need to be made in these areas ：
（2） Speech type PPT
Speech type PPT It is necessary to cooperate with the speaker's explanation in order to give full play to “ Spread ideas ” The value of ,PPT It's only used as a speech aid （ It's a complete supporting role ）, Used to play up stories and set off emotions . Therefore, producers should pay attention to the simplicity and beauty of the page , Just show the important information on the slide . At the same time, a small amount of animation can be made to make the speech more vivid . I prefer pictures and materials with high fidelity , In order to achieve the visual impact .
With the reading type PPT Different , Speech type PPT It's usually used in these scenarios ： Personal sharing 、 Product launch 、 Public speaking 、 Marketing, etc
Speech type PPT We attach great importance to emotional rendering and resonance , Visual attention to simple and beautiful, impact , So in the process of making , Here are some things we must know ： According to the speaker's thinking habits, combing the overall logic design, pay attention to the interaction between the screen material and the speaker, and ensure the use of pictures 、 The match degree of material and theme is realistic 、 Clear and visual materials are designed according to the presentation environment PPT Don't be cool with style and color , So as not to make a fuss
May you be the envy of that office PPT master .
Author's official account ： homebody OG（ID：laopaostrategy）