Give me back the beta! Make complaints about the WeChat public platform, but are you still used to it?
cool breeze 2021-02-23 00:28:05

today 99% The editors of wechat may be discussing the big change of wechat background , I make complaints about it for a day. , I wonder if you are used to it ?

During this period , Many operators found that wechat background bug frequent , And this is usually the precursor of a major update . On the other hand , original / Full opening of message function , Change of wechat tweet display mode , These new moves may also pave the way for change .

Last night , The big move finally surfaced , That's it : Wechat public platform officially launched !


 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


Maybe a lot of kids don't feel it , Five years since wechat public platform was launched , In fact, it has always been in the Beta The beta , From the gray logo You can see that . This means that in the eyes of wechat officials , The previous public platform was not mature enough , There is still room for improvement .

Today, , WeChat public platform logo From gray to green , Finally on the stage of history with the official version , This is an important node for wechat .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


Official edition and Beta What are the changes compared with the new edition ?

What are the differences between this official version and the previous one ? First, let's introduce some important changes .

1. Wider visual space of operation interface

After wechat public platform is updated to the official version , Open the backstage , You will find that the overall visual experience has changed significantly .

You can take a look at the comparison chart before and after , This is a The backstage before

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


This is a Backstage now

It can be seen that the operation interface of the previous version is more centralized , The major functional areas are closely linked , There are grey white spaces on the left and right . And the new version of the background , The visual space of the operation interface is wider , There is more space between the menu bar and the view interface on the right , Now it's more biased Card layout .

2. Distinguish recent editors / Mass distribution , Group hair has been added to the head picture display

Previously, the most recently edited and mass sent messages on the home page only showed the title , And the official version has a little picture in front of it .

The most recent edit is the gray picture logo :

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


Mass sent message below , The header of each article is shown directly :

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


The previous interface was like this :

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


Compare with the previous mass sending message interface , You'll find that the data is less prominent , Read the number 、 Like also changed from text to small icons , Enhanced visual elements .

3. Great change of message interface , More convenient management

The message management interface may be the most changed area , Also make complaints about the point of concentration. .

Previous background messages are displayed in chronological order , After the update , Message management page is divided into two parts , On the left are the titles of the published articles , On the right is the message of the corresponding article . The number of new messages in each article will be shown in the lower right corner of the title in the form of a small red dot .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


Select Message button from click text to click small star :

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


What are the advantages of the revised message management interface More targeted , Each message belongs to which article is very clear .

however Dazzling little red dot It causes some operators' maladjustment ( Think about the fear of being dominated by subscription red dot ). Wechat officials may hope that operators will pay more attention to interaction with users , Select and reply to your messages in time .

4. Material management page card , Unified with display mode after push

The change of material management page is mainly reflected in the larger Title size , From thin line division to card arrangement , Update time changed from head to bottom . These changes may be in order to unify with the new display mode after picture and text push .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?

Now the material management page

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?

Previous material management page


5. After push, the visual display becomes more flat

The official account of WeChat is more flexible and concise than the previous version. , More lightweight .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?

On the left is before update , On the right is the updated one


For multiple images :

The first figure : Remove the overall white stroke of the push message list , The way of removing the black bar title from the head image , Title changed to white text superimposed with semi transparent black gradient . Because there is no black bar , Can show more complete head picture .

However, this method has higher requirements for head image selection , Because in the light color and non pure color of the head picture, the recognition of the title text is reduced , So try to choose the head image with low background brightness .

Little picture : Remove the split line between the right thumbnails , It's a natural division , Therefore, in the selection of thumbnails, try not to use the image with high edge brightness , The more white, the worse the effect .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?

On the left is before update , On the right is the updated one ( source :Wechat Moments)


For single image and text :

The title and summary are placed below , Removed date and read full text tags . The visual proportion of cover image is larger , More in line with the immersion reading experience .

The change of display mode also provides a new idea for the production of head picture , For example, let the edge into the gray background , So that the head graph presents a variety of custom shapes .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


WeChat make complaints about apes and Tucao racing ,

part bug Has been resolved

WeChat public platform “ Face changing ”, So many bus operators opened it this morning , By “ Scared ” or “ Just look at the stupid ”, There is even Xiaobian who thinks that he has moved something carelessly , I opened it again to confirm , Make complaints about some Tucao :

? ugly .

? The more you change, the uglier you become .

? It's silly to change the edition , It's not as simple as it used to be .

? Make complaints about four links : Don't change , Beg you , That's it , Very good !

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


recover , Take a closer look at the background changes , Start to evaluate the new design of wechat public platform :

? How do I feel so much better ?

? I'm the only one who thinks it looks good after the revision , It feels more high-end and exquisite .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


? The new version of wechat is too small ( Hold your forehead ) Did they dig people from Weibo ? Such a crazy change ……

Some editors spend five minutes looking for the editorial board early in the morning , The operation on the mobile phone is not very smooth , There is also a small series of soul questioning : There is so much space between the menu bar and the right interface , Is it for thinking about life ?

Calm down , Get ready to work , I found a lot more bug:

? The latest edited material avatar is not displayed , I've been checking my network for a long time .

? The title is incomplete ! The title of the mass sent message on the home page will exceed the white box !excuse me?!

? The home page is always blank , I thought my net was bad , Refresh all the time , It turned out that it was only when I pulled down that I found out , The surprise is behind ~

among , Message management because bug Too much , Crazy by editors diss:

? Only I can't open message management ????? ge deon

? I can't get rid of the red dot in the message , I have tens of thousands of messages , Obsessive compulsive disorder Virgo is about to collapse !!!!!

? Selected messages , Once on page 2 and beyond , The selected message was not displayed at that time , Unless it refreshes .

? Isn't that star a collection ? What about the selected messages ?!?!

however , A lot of that is right bug Make complaints about WeChat now. It has been fixed ! According to bangmei's observation , After the launch of the official version of the public platform, wechat team , Quickly fixed multiple bug, Include :

1. Page adaptive bug. I'm just starting to shrink the browser to a certain extent , The area on the right becomes blank , You have to pull down a lot to see it .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


2. The arrangement between pictures and titles of mass sent messages bug. The long title will fall under the picture .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


3. Message selection button bug. At first, the mouse hovers over the stars and the prompt is “ Collection ”, The afternoon has been changed to “ selected ”.

Bangmei heard , The product manager of wechat public platform bug, I didn't even attend the annual meeting , Let's make complaints about it or be gentle. .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


What does change mean ?

After summing up this wave of major updates , Let's see what these changes represent ? Where is wechat going ?

The first is the Improve user experience . After the revision, the official account has become more and more popular. More flat , Immersive . In fact, most of the changes are details , The impact on operators will not be great . Now make complaints about Tucao. , Maybe I'll get used to it in three days .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


Three different versions of wechat public platform

The second is Give Way Better interaction between operators and users . For example, the full opening of original logo and message function , Lower the threshold of interaction , Put the operators on the same starting line . Another example is the change of background message management , Use highlighted red dots to stimulate operators to deal with users' comments in a timely manner .

There were rumors that WeChat's official account would become a public number. feed The form of information flow , But for now , Rumors are just rumors , Wechat is still restrained in the reform of the public platform .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


As we media person Wangyue mentioned in the article :“ The official account of WeChat is large and small. 1000 More than a , There are all kinds of voices , How to do something and not to do something , Stick to the direction of our products , It's a test .”

however , In the face of today's headlines and other platforms to divide up traffic , In the face of product development to a certain height after the gentle period , The official account still needs to add fresh blood to itself. , Maintain vitality and activity .

What's the next big move for wechat public platform , We'll see .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


Bang Mei guesses : What will wechat do in the future ?

Bangmei combined with the voice of Xiaobian , It's a brain opening , Are you looking forward to the following new features ?

1. Tweets can be modified after release

before , Sina Weibo officially launched editing function , Support to edit and modify the published microblog content . however , For the time being, only the media 、 Open test of government accounts and some member users . When tweeting , It's hard to avoid shaking hands or special situations . If the tweet can also be modified after publishing , Correct mistakes in time , Wouldn't it be better ?

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


2. Applet “ Public platform assistant ” I'm on the open list

Public platform App Rumors about going online have been circulating among editors . Bangmei feels that the public platform does App I hope not , After all, the app should be the most important product of wechat , Many Tencent products are gradually small program .

Applet “ Public platform assistant ” Although it has been able to reply to user messages 、 Manage messages 、 View announcements and appreciation , However, the whitelist function that Xiaobian is looking forward to has not been online for a long time . If you can make a white list in the app , For Xiaobian, it saves the embarrassment of opening the computer every time .

3. Official account classification function

all the time , Many users feel that the subscription number page is too messy , Call for on-line official account classification function ”. If it can be classified , I believe the reading efficiency of users will also be improved , Save the declining opening rate .

 Return me Beta edition ! Make complaints about the official version of WeChat's public platform. , Are you still used to it ?


4. Message area @ function

In the message area of tweets , You can often see users saying “ Who's on the third floor , I think ……”. However, after the message was released , The order of the message area may shift . If the message area can also interact with each other @, There would be no more embarrassment !

thus , It allows direct communication between fans , Discuss ideas and problems , Promote the activity of fans . maybe , Can also promote a good relationship ……

5. Clean up zombie powder

As more and more users , Some zombie fans will inevitably be found in official account. , Don't read 、 Not thumbs up 、 Do not forward , It's like a deep sleep . Microblog also has the function of removing zombie powder . For those with obsessive-compulsive disorder , Cleaning up zombie powder can increase the opening rate , Feel better .

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