today 99% The editors of wechat may be discussing the big change of wechat background , I make complaints about it for a day. , I wonder if you are used to it ？
During this period , Many operators found that wechat background bug frequent , And this is usually the precursor of a major update . On the other hand , original / Full opening of message function , Change of wechat tweet display mode , These new moves may also pave the way for change .
Last night , The big move finally surfaced , That's it ： Wechat public platform officially launched ！
Maybe a lot of kids don't feel it , Five years since wechat public platform was launched , In fact, it has always been in the Beta The beta , From the gray logo You can see that . This means that in the eyes of wechat officials , The previous public platform was not mature enough , There is still room for improvement .
Today, , WeChat public platform logo From gray to green , Finally on the stage of history with the official version , This is an important node for wechat .
Official edition and Beta What are the changes compared with the new edition ？
What are the differences between this official version and the previous one ？ First, let's introduce some important changes .
1. Wider visual space of operation interface
After wechat public platform is updated to the official version , Open the backstage , You will find that the overall visual experience has changed significantly .
You can take a look at the comparison chart before and after , This is a The backstage before ：
This is a Backstage now ：
It can be seen that the operation interface of the previous version is more centralized , The major functional areas are closely linked , There are grey white spaces on the left and right . And the new version of the background , The visual space of the operation interface is wider , There is more space between the menu bar and the view interface on the right , Now it's more biased Card layout .
2. Distinguish recent editors / Mass distribution , Group hair has been added to the head picture display
Previously, the most recently edited and mass sent messages on the home page only showed the title , And the official version has a little picture in front of it .
The most recent edit is the gray picture logo ：
Mass sent message below , The header of each article is shown directly ：
The previous interface was like this ：
Compare with the previous mass sending message interface , You'll find that the data is less prominent , Read the number 、 Like also changed from text to small icons , Enhanced visual elements .
3. Great change of message interface , More convenient management
The message management interface may be the most changed area , Also make complaints about the point of concentration. .
Previous background messages are displayed in chronological order , After the update , Message management page is divided into two parts , On the left are the titles of the published articles , On the right is the message of the corresponding article . The number of new messages in each article will be shown in the lower right corner of the title in the form of a small red dot .
Select Message button from click text to click small star ：
What are the advantages of the revised message management interface More targeted , Each message belongs to which article is very clear .
however Dazzling little red dot It causes some operators' maladjustment （ Think about the fear of being dominated by subscription red dot ）. Wechat officials may hope that operators will pay more attention to interaction with users , Select and reply to your messages in time .
4. Material management page card , Unified with display mode after push
The change of material management page is mainly reflected in the larger Title size , From thin line division to card arrangement , Update time changed from head to bottom . These changes may be in order to unify with the new display mode after picture and text push .
Now the material management page
Previous material management page
5. After push, the visual display becomes more flat
The official account of WeChat is more flexible and concise than the previous version. , More lightweight .
On the left is before update , On the right is the updated one
For multiple images ：
The first figure ： Remove the overall white stroke of the push message list , The way of removing the black bar title from the head image , Title changed to white text superimposed with semi transparent black gradient . Because there is no black bar , Can show more complete head picture .
However, this method has higher requirements for head image selection , Because in the light color and non pure color of the head picture, the recognition of the title text is reduced , So try to choose the head image with low background brightness .
Little picture ： Remove the split line between the right thumbnails , It's a natural division , Therefore, in the selection of thumbnails, try not to use the image with high edge brightness , The more white, the worse the effect .
On the left is before update , On the right is the updated one （ source ：Wechat Moments）
For single image and text ：
The title and summary are placed below , Removed date and read full text tags . The visual proportion of cover image is larger , More in line with the immersion reading experience .
The change of display mode also provides a new idea for the production of head picture , For example, let the edge into the gray background , So that the head graph presents a variety of custom shapes .
WeChat make complaints about apes and Tucao racing ,
part bug Has been resolved
WeChat public platform “ Face changing ”, So many bus operators opened it this morning , By “ Scared ” or “ Just look at the stupid ”, There is even Xiaobian who thinks that he has moved something carelessly , I opened it again to confirm , Make complaints about some Tucao ：
? ugly .
? The more you change, the uglier you become .
? It's silly to change the edition , It's not as simple as it used to be .
? Make complaints about four links ： Don't change , Beg you , That's it , Very good ！
recover , Take a closer look at the background changes , Start to evaluate the new design of wechat public platform ：
? How do I feel so much better ？
? I'm the only one who thinks it looks good after the revision , It feels more high-end and exquisite .
? The new version of wechat is too small （ Hold your forehead ） Did they dig people from Weibo ？ Such a crazy change ……
Some editors spend five minutes looking for the editorial board early in the morning , The operation on the mobile phone is not very smooth , There is also a small series of soul questioning ： There is so much space between the menu bar and the right interface , Is it for thinking about life ？
Calm down , Get ready to work , I found a lot more bug：
? The latest edited material avatar is not displayed , I've been checking my network for a long time .
? The title is incomplete ！ The title of the mass sent message on the home page will exceed the white box ！excuse me？！
? The home page is always blank , I thought my net was bad , Refresh all the time , It turned out that it was only when I pulled down that I found out , The surprise is behind ~
among , Message management because bug Too much , Crazy by editors diss：
? Only I can't open message management ？？？？？ ge deon
? I can't get rid of the red dot in the message , I have tens of thousands of messages , Obsessive compulsive disorder Virgo is about to collapse ！！！！！
? Selected messages , Once on page 2 and beyond , The selected message was not displayed at that time , Unless it refreshes .
? Isn't that star a collection ？ What about the selected messages ？！？！
however , A lot of that is right bug Make complaints about WeChat now. It has been fixed ！ According to bangmei's observation , After the launch of the official version of the public platform, wechat team , Quickly fixed multiple bug, Include ：
1. Page adaptive bug. I'm just starting to shrink the browser to a certain extent , The area on the right becomes blank , You have to pull down a lot to see it .
2. The arrangement between pictures and titles of mass sent messages bug. The long title will fall under the picture .
3. Message selection button bug. At first, the mouse hovers over the stars and the prompt is “ Collection ”, The afternoon has been changed to “ selected ”.
Bangmei heard , The product manager of wechat public platform bug, I didn't even attend the annual meeting , Let's make complaints about it or be gentle. .
What does change mean ？
After summing up this wave of major updates , Let's see what these changes represent ？ Where is wechat going ？
The first is the Improve user experience . After the revision, the official account has become more and more popular. More flat , Immersive . In fact, most of the changes are details , The impact on operators will not be great . Now make complaints about Tucao. , Maybe I'll get used to it in three days .
Three different versions of wechat public platform
The second is Give Way Better interaction between operators and users . For example, the full opening of original logo and message function , Lower the threshold of interaction , Put the operators on the same starting line . Another example is the change of background message management , Use highlighted red dots to stimulate operators to deal with users' comments in a timely manner .
There were rumors that WeChat's official account would become a public number. feed The form of information flow , But for now , Rumors are just rumors , Wechat is still restrained in the reform of the public platform .
As we media person Wangyue mentioned in the article ：“ The official account of WeChat is large and small. 1000 More than a , There are all kinds of voices , How to do something and not to do something , Stick to the direction of our products , It's a test .”
however , In the face of today's headlines and other platforms to divide up traffic , In the face of product development to a certain height after the gentle period , The official account still needs to add fresh blood to itself. , Maintain vitality and activity .
What's the next big move for wechat public platform , We'll see .
Bang Mei guesses ： What will wechat do in the future ？
Bangmei combined with the voice of Xiaobian , It's a brain opening , Are you looking forward to the following new features ？
1. Tweets can be modified after release
before , Sina Weibo officially launched editing function , Support to edit and modify the published microblog content . however , For the time being, only the media 、 Open test of government accounts and some member users . When tweeting , It's hard to avoid shaking hands or special situations . If the tweet can also be modified after publishing , Correct mistakes in time , Wouldn't it be better ？
2. Applet “ Public platform assistant ” I'm on the open list
Public platform App Rumors about going online have been circulating among editors . Bangmei feels that the public platform does App I hope not , After all, the app should be the most important product of wechat , Many Tencent products are gradually small program .
Applet “ Public platform assistant ” Although it has been able to reply to user messages 、 Manage messages 、 View announcements and appreciation , However, the whitelist function that Xiaobian is looking forward to has not been online for a long time . If you can make a white list in the app , For Xiaobian, it saves the embarrassment of opening the computer every time .
3. Official account classification function
all the time , Many users feel that the subscription number page is too messy , Call for on-line official account classification function ”. If it can be classified , I believe the reading efficiency of users will also be improved , Save the declining opening rate .
4. Message area @ function
In the message area of tweets , You can often see users saying “ Who's on the third floor , I think ……”. However, after the message was released , The order of the message area may shift . If the message area can also interact with each other @, There would be no more embarrassment ！
thus , It allows direct communication between fans , Discuss ideas and problems , Promote the activity of fans . maybe , Can also promote a good relationship ……
5. Clean up zombie powder
As more and more users , Some zombie fans will inevitably be found in official account. , Don't read 、 Not thumbs up 、 Do not forward , It's like a deep sleep . Microblog also has the function of removing zombie powder . For those with obsessive-compulsive disorder , Cleaning up zombie powder can increase the opening rate , Feel better .