To teach you 4 Step 1: set up a through train plan , Upgrade and put into production ！
Applicable industries ： Whole category
Business level ： New business 、 The star 、 Drill grade 、 an crown
Business scenarios ： Pay to promote Through train
Through train believe that no matter what level of the seller should have contact with . As one of the main paid promotion tools , The role of through train is also very huge , There's a cost, of course, and there's a corresponding output , How to improve the production of through train ？
Through train as an advertising tool , Know what you need to do better , So give us a positioning for the traffic we introduce, that is ： At what time Where to buy your product .
One 、 Time sharing discount
There may not be a lot to pay attention to in terms of discount , Time sharing can be based on People work and rest 、 Customer service online time and store visitor analysis Contrast and adjust , My practical shop is usually in 100% Adjust up and down .
Two 、 regional
The launch area , Sure Refer to business analysis Check it out. The areas with the largest number of shop orders and buyers , It can also be done through Through train traffic analysis search core words analysis region , Regions can be subdivided into cities , It's more accurate .
3、 ... and 、 The crowd
When it comes to crowds , It should be the most concerned area , Precision crowd is a big point no matter where it is . So how the crowd should circle ？ How to adjust the premium ？
Of course, according to Business analysis , Age and sex 、 Consumption level All of them can be referred to ; Custom crowd can be refined to 2 Or 3 level , The more, of course, the more accurate ; Custom crowd premium is not recommended to be higher than targeted crowd , Also to highlight a systematic group of people , The crowd premium is not recommended to be too high , Personal advice 60% about , No premium is recommended 200-300 There are so many , Although the high premium part of the crowd will give priority to show , But it makes the pool smaller , Too high premium will also affect the click price, resulting in unnecessary costs .
Four ． key word
Key words are naturally one of the core , Search only when there is a need . Words can be chosen according to Drop down box words 、 Search the top rankings 、 Search for Related words 、 Business advisor industry buzzword 、 Shop closing words and through train words etc. , Optimizing production needs to consider Show high , High conversion , The competition is relatively small The word . The key words are accurate 、 widely 2 It's a match , After accurate matching, the order of the words to be input is exactly the same , So it will be more accurate , Click conversion will be higher ; Extensive matching can be found with just one word , There will be more , There will be a wider crowd .
Of course, it's not a day 、 It can be very high in two days , Need a certain amount of data accumulation, step by step optimization , Fine operation will naturally lead to more considerable production . I hope the above points can help you ！