美容美体行业的抖音代运营业务应该如何报价

游云 2020-12-23 09:44:46
业务 行业 运营 营业 美容


中国的美容行业起步于上个世纪八十年代期,发展于上世纪九十年代中期。随着美容行业的不断发展,竞争也十分激烈。美容行业目前呈高度分散态势,150万个左右的企业构成1万亿规模行业,大型供应商渠道覆盖率无一达到10%;单一门店品牌全国城市覆盖率无一达到8%;美容专业企业品牌全国市场占有率无一达到0.5%。那么美容美体行业如何借助抖音短视频优势推动其发展,对于美容美体行业的抖音短视频代运营业务该如何报价呢?

抖音代运营的过程中有一个核心,也就是我们通常说的运营重点,就是优化账号权重评分,积累粉丝,搭建变现渠道,优化变现环节,实现产品变现,然后通过营销视频+话题+直播+企业活动政策,达到美容美体业绩倍增这是我们一直强调的核心方法。

一般情况下,客户下单后我们会根据客户情况提供账号定位和内容方向,同时了解客户内容忌讳点(如:不能出现竞品等),为了保证完成预估的粉丝沉淀量,整个账号运营过程中我方需要对90%的内容创意有绝对把控权。此90%内容会在确保符合客户内容方向、不出现客户忌讳点的前提下产出。另外的10%内容会根据客户特殊时间节点的营销诉求创作,如果客户对内容质量或者形式有更高需求,额外产生的内容创作成本客户承担。

而且,在这个过程我方负责把控的90%内容创意和视频上线前会同步给客户,无重大导向性问题前提下不接受修改。针对KPI的部分,我们因为只承诺合作周期内总效果,所以不接受阶段性考核。在这里,特别强调的是,如有特型演员(小孩,老爷爷等)需求费用独立计算;如果有直播需求的网费用需独立计算;如果有特殊拍摄地点需求,产生的差旅费用及额外人工费用需要客户承担;如果需要付费推广,费用也是由客户来承担。

美容咨询行业分析师指出,近2年来,随着国家经济区域调控的逐级深化,随着部分落后区域消费意识的觉醒,美容与美发正逐步分化并集中为两个差异化明显的部分,美容或美发单体店新开设数量大于综合店数量趋势明显。据了解,大型与小型新开设门店趋于综合店,中型门店趋于单体店。预测未来五年在整合产业链基础上的供应商、渠道商与门店并购与托管将成为跨区域扩张的重要手段。如果您还有关于抖音代运营的其他任何问题,随时都可以和我们联系,巨推会第一时间给您提供优质专业的服务,微信 :2696584379; 电话:010-86399611

 

 

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本文为[游云]所创,转载请带上原文链接,感谢
https://www.seoxiehui.cn/article-277406-1.html

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