一加手机的“缺陷”找到了,刘作虎直接明示,网友纷纷路转粉

博士尼 2020-12-04 08:04:38
手机 直接 缺陷 找到 到了



一加手机的“缺陷”终于被找到,老板刘作虎直接明示,原来这就是一加为何卖不过友商的原因。网友看到后纷纷路转粉。

一加手机,是国内发展比较晚的互联网品牌,它以“不将就”著称,主攻高端市场。经过几年时间在海外市场的高速发展,一加手机已经在高端市场站稳脚跟,深受消费者的喜爱。可在国内市场,一加还是属于小体量的品牌,其销量远远不如其他品牌。好在,一家高管还是很明智的,作为创始人的刘作虎更是指出了一加品牌的缺陷,获得网友一致好评。

一加手机的“缺陷”找到了,刘作虎直接明示,网友纷纷路转粉

一加7 Pro

刘作虎发调研报告,称一加知名度低


近日,刘作虎公布了一条00后用户对一加品牌印象的调研报告,分别总结了一加的优缺点。其中,优点是比较多的,主要是性能好、一加系统简洁流畅、反应迅速;低调研发,不怼友商;大牛推荐,品牌口碑好。这些在一加手机上都有所体现,但这些用户对一加品牌的缺陷也是一针见血,纷纷表示:“一加知名度太低,会受到周围朋友或家人的质疑”。这个也是现实存在的情况。

一加手机的“缺陷”找到了,刘作虎直接明示,网友纷纷路转粉

刘作虎发文

从国内市场看待一加,品牌知名度的确不高


一加手机尽管在海外市场风生水起,但在国内却是截然相反的,这一点,一加用户也都很明白。别看一加在网络上拥有很多的群体,可现实中使用一加手机的用户确实非常少,和那些主流品牌相比,有着巨大的差距。这是一加手机的设计理念造成的,加上自己在国内“可有可无”的营销,除了数码爱好者和老用户之外,普通消费者甚至都不知道有这个品牌。

一加手机的“缺陷”找到了,刘作虎直接明示,网友纷纷路转粉

一加品牌

一加手机定位引热议,刘作虎与团队进行协商


长期以来,一加手机的定位就是主打性能的高端产品,曾经也推出过千元机,但最终还是放弃了。虽然这个模式让一加成功了,但它同时也限制了一加品牌的发展,导致现在大多数用户还不知道一加。刘作虎及其团队也意识到了这个问题,与营销团队进行了讨论,准备着手解决知名度问题。从网友的反应中就能看出,现在的一加手机真的需要作出一些改变了。

一加手机的“缺陷”找到了,刘作虎直接明示,网友纷纷路转粉

刘作虎

一加用户表示太无奈,网友纷纷路转粉


在评论区,出现了让人哭笑不得的一幕,大部分网友都是替一加想解决方法的,但也有“喊冤”的。有位用户表示:“在购买了一加手机之后,每天都要和朋友科普这个品牌”,这句话,很明确的表现出了一加手机的现状,品牌知名度实在是太低了。还有网友表示:“经过自己的推销和科普,让家人成为一加的粉丝”。这样优秀的手机,却无人知晓,的确有些可惜。

一加手机的“缺陷”找到了,刘作虎直接明示,网友纷纷路转粉

用户评价

国内市场竞争激烈,一加还需努力


2020年的国内手机市场,又会是一场“厮杀”,为了抢占5G这个风口,各厂家都会拿出自己的看家本领。一加与华为、小米这样的厂商相比,在体量上相差甚远,销量就更不用多提了。可一加能够在高端市场创出属于自己的舞台,也算是比较有实力的。不过,之后的市场需要靠技术实力来支撑了,一加在这方面还比较缺失,需要更加努力。

一加手机的“缺陷”找到了,刘作虎直接明示,网友纷纷路转粉

一加手机


一加现在需要塑造自己的品牌形象,需要让更多的消费者来了解自己的品牌文化,想要争夺更多市场,这是必不可少的。接下来就看“张老板”的了。
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https://www.seoxiehui.cn/article-270653-1.html

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