We are researchers at the new media laboratory
According to our observations
Miss Gu Shengnan delicacy is very suitable for running tiktok account.
We combine the legendary Tiktok powder
A set of experimental plans was made for her
If you want to be a fan, don't miss it
First step ： Tiktok location
nickname ： diet “ Man ”
Universal formula ： Brand label + Value tag , Users only focus on what is valuable to them ?.
Personality tags ： Energy Chef 、 Bulk Korean level 10
The label should be easy to let go ? remember .
Signature ： Share one skill every day
? Tell the user , What value can you offer them ？
background ：（ Place to show personal and brand image ）
It could be a ? Or enterprise brand introduction 、 mission 、 Cultural Exhibition . Let the user ? Eyes see you 、 Remember you , Think you're an expert in the industry .
Account location ：
（1） Industry orientation ： Label food field , Release food related content .
（2） Crowd positioning ： Locate the fans you want to attract , according to ? Group like to do account positioning .
（3） Personal positioning ： If you look good ? Or versatile 、 Know a special skill , You can also build one ?IP location . Take the net red route , Let yourself get angry first , And then to drive sales .
Content orientation ：
Tiktok knowledge account content 5 A model ：
（1） really ? Out of the mirror + subtitle
（2） picture + The background music
（3） picture + Own soundtrack + written words
（4） picture + voice + written words
（5）PPT/ Mind mapping / Recording screen
Content is the flow of blood , The more vertical the content is , The more accurate the fans are
The second step ： Tiktok
From the recent hot content “ Making fried rice in the face ” Starting with
Hot content ：
（1） Follow the hot content of the platform
（2） Emphasize the freshness and liveliness of the content
（3） Focus on the data monitoring of praise and attention
? Announcement content ：
（1） Published at key marketing nodes ? Content of the notice guidance
（2） Emphasize the delicacy and uniqueness of the content
（3） Data monitoring focusing on exposure
( The graph is 《 I like you 》 Slap fried rice )
The content can be roughly divided into three categories ：
One 、 Stories
（1） individual ? The story ： Tell a story ? Experience evokes emotional resonance
（2） Stories with philosophy ： Explain a truth through a simple story
（3） Use the knowledge of dry goods with familiar stories such as movies 、 history ? In the form of things .
Two 、 Social topics
（1） Child ? Education problem （2） Gender relations
（3） The relationship between mother-in-law and daughter-in-law
3、 ... and 、 A topic of concern to everyone
（1） About money （2） On Entrepreneurship
（3） About feelings
Will be multiple IP Combine , hold ? Duan dry goods are expressed through familiar stories , Let fans feel involved 、 Have a say .
The so-called popular content is to make ? After listening and reading, I can't help but comment 、 Praise and forward .
The third step ： Tiktok operation
The cover carries the biggest highlight of a video
Recommended selection ? Things as covers
beautiful 、 Clear , Related to video theme
Keep the harmony of cover tone properly ?
The best time for video upload is 18 Point to 20 Between points
Once a week 3~5 Bar or so
More than one day is fine
But the best interval between each video upload is half an hour
gold 5 Second principle ：
front 5 Seconds are the golden time for short videos , If the former 5 The second didn't catch ? Attention of households ?, They'll lose , So before 5 Seconds must have a burst point （ Level of appearance 、 figure 、 Curiosity 、 Miao Meng, etc ）. If the explosion point appears later , Can skillfully use the text guide .
Fancy copywriting routine ：
Lack of eye-catching highlights in the first three seconds of the video , But nuclear ? When the explosion point is still not reached , You can use suspense ? case . Use interrogative sentences to set suspense , Arouse users' curiosity , send ? Keep patience until the explosion point appears .
Comment on the first assist ：
After the video is released , In the comments area, we will be the first to post the God comments related to the video , Stir up the atmosphere in the comment area . Interesting God reviews can enhance the user's enthusiasm for interaction , Let the user praise the message , It helps to improve the recommendation of video .
Did Gu Shengnan succeed in his final promotion ？
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