What is the art of video packaging
Xizhe 2020-11-27 11:04:52

Tao and Shu came from a concept put forward by Laozi in Chinese traditional culture , So-called “ Avenue ” It's about thinking when you do something , So-called “ Technique ” It's the technical problem of making things .

Nowadays, many students engaged in post packaging special effects will encounter the problems of Dao and Shu in the industry , Some students who have a good command of Technology , But it just can't break through to a new height , The development of our business has encountered a bottleneck period , It's time to think about whether you're in “ Technique ” There's something wrong with it . To understand this problem, we should first know what is video packaging ?

One 、 What is video packaging

1. Types of video packaging

01 Program packaging

Program title 、 Slice tail 、 Name bar 、 Title bar, etc

Channel image packaging 、 Program packaging 、ID distinguish



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



02 Trailer

Enterprises 、 figure 、 show 、 Product promo ( Pure production 、 To film 、 To film + Make )



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



03 Later stage of film and television

keying 、 erase 、 track 、 Stable 、 Shot matching 、 Special effects synthesis



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



04 Creative video

Personal creation 、 Actual combat video 、 music MV packing



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



2. Video packaging and other areas of film and television comparison ( There are specialized skills )

Video packaging

Main application fields : TV

Software :AE、PR、Final Cut、C4D…



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



Movie Animation

Main application fields : Animated films

Software :Maya、Houdini、Zbrush…



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



Late effects

Main application fields : The movie

Software :Houdini、Nuke、PFTrack…



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



Architectural expression

Main application fields : Large screen scene demonstration , Indoor layout display

Software :3Ds Max、UE4…



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



Two 、 Practical analysis : Zero to 100 of the project

A specific project depends on the different stages of the project , It can be divided into prophase 、 Mid - 、 later stage . In the production of video packaging , They have different proportions . Many students pay more attention to the medium term , Or just focus on a technology , But we must do enough work in the early stage , If it goes well in the early stage , Then the later stage will be faster .

In the early (60%)

What needs to be done in the early stage : Script creativity 、 Style reference 、 Fragment testing

( Meet customer needs , If the customer is not satisfied , Confirm with the customer at every step .)

Mid - (30%)

What needs to be done in the medium term : Specific production 、 Sample feedback 、 Optimize the process

later stage (10%)

What needs to be done later : Synthetic embellishment 、 Music sound effect 、 Rhythm adjustment

therefore : The hardest part is zero to one , One to a hundred just takes time and Technology

《 Forestry makes life better 》 Project analysis

The early part of the project :

Project proposal 、 Animation script description : If Party A is a non professional person , When you talk about tone , When it comes to three-dimensional dimensions and so on , Party A can't understand in time , So give a creative statement , To sum up , Film length , Duration , style , These are not only for Party A to see, but also for the colleagues who cooperate with the production .



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



Early video reference : A large number of foreign samples , for example YouTube Go up and look for , Many videos come with tutorials , Some technical difficulties have been solved , Many technologies are extensions of the foundation , Looking for domestic ones is likely to be similar .( This part will not be shown to customers )



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



Origami style reference map : Look for a lot of pictures to compare and collect .



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



In the middle of the project :

Model 、 Animation binding file : There will be a lot of animal modeling , This will require a low polygon model .



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



C4D Engineering documents



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



Single frame side view



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



Later part of the project

Live story preview : It's to connect the lens , It mainly depends on the rhythm of animation , It's very slow to render with material and light , Do dynamic story rehearsal to facilitate later adjustment , Modify according to the customer's opinion .C4D The hardware rendering function in may be in 10 In seconds . There may be multiple versions of this .



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



3、 ... and 、 The future of the video industry

《 television 20 People get into jobs , Less than four years ago 10 people 》 ——2018.7.13 Media resource network reports

From this picture, we can see that the video production direction and presentation form is no longer based on realistic animation , It's more meta, more abstract visual experience ,C4D And the rise of software .



 Dry goods film and television industry must understand , What is the Tao and art of video packaging



1. Changes of video packaging industry in recent years

01 Migration of talents ( Traditional media to new media 、 Network media )

02 Software replacement (C4D、OC Renderers 、 Redshift renderers 、XP The particle )

03 The picture style changes ( More abstract 、 More artistic conception 、 More avant-garde )

04 Subtle changes in the position of host and guest ( Companies are harder than individuals )

05 The video packaging industry is more diversified ( Short video 、 Tiktok 、Vlog)

2. Video packaging industry forecast in the next few years

01 Talent is more valuable than creative talent

02 There are still very few people who can profit from the industry , It needs to be done : Both Taoism and Taoism

03 Software 、 Plug ins will no longer be free

04 The video industry will be more prosperous

Must be through the above knowledge sharing , You have a clear understanding of the video packaging industry , If you For more details , Welcome to the WeChat subscription New studio College (ID:xpcedu) A mu de emotional film and television education account , Welcome to the official account for more interesting information ~

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