In the financial industry , Because of its industry characteristics , Frequent public opinion , The hot issues of public opinion often attract the attention of the whole society . And because in the Internet age , There's a lot of information , Most netizens lack the ability to discriminate , Lead to the spread of false information ; Coupled with the lack of public guidance mechanism 、 There are so many Internet users , Under the influence of individual differences and other factors , So that public opinion can be further fermented , This has a significant social impact .
thus it can be seen , It is imperative to do a good job in financial and financial public opinion monitoring and management . that , How to do a good job in financial and financial public opinion management ？
Financial and financial public opinion management implementation plan
Financial and financial public opinion monitoring
Due to the financial and financial public opinion appeared in a relatively concentrated period of time 、 Large amount of information interaction , Therefore, in order to do a good job in financial and financial public opinion monitoring work , It is obviously not applicable to collect public opinions by manual monitoring , The amount of information that needs to be monitored is huge, not to mention , It's time-consuming and laborious to deal with .
Therefore, it is suggested to use a special financial and financial public opinion monitoring platform . Take the financial and financial public opinion monitoring platform of micro technology as an example ： It can monitor the public opinion of the whole network in real time , Including negative identification monitoring 、 Key platform monitoring 、 Hot event monitoring, etc , news media 、 social media 、 Mainstream portals 、 Microblogging 、 WeChat 、 client /app、 Short video platform full coverage , Professional public opinion analysis report can be provided , With comprehensive data monitoring 、 Faster timeliness 、 The monitoring information is accurate 、 Information analysis is timely and so on .
Financial and financial public opinion processing
1. Objective understanding network public opinion ： In other words, it is necessary to realize that hot spots of public opinion will continue to emerge , Different people and groups will have different positions and opinions , Therefore, we can deal with many public opinion problems more calmly , No longer deliberately pursuing uniform views and judgments .
2. Reduce unnecessary public opinion regulation ： A lot of times , Financial and financial public opinion hot issues can cause social concern because the information is not completely open and transparent , Inspired netizens want to know more about the truth . therefore , Try to reduce unnecessary public opinion regulation , Increase the transparency and timeliness of financial and financial information dissemination , As long as the core information is not involved , To provide as much as possible .
3. Provide professional opinions and judgments ： That is to let more and more professionals interpret the financial and financial issues , Guide public opinion , And focus on media convergence , Make full use of the advantages of traditional media and new media , Speak in time , To provide more professional and accurate information to the public , Eliminate falsehood 、 Rumors and other public opinion information breeding and dissemination of soil .