The world's major Internet giants have reached a stage of intense competition for the mobile market , Whether it's an e-commerce platform 、 Social networks 、 Search engine , still O2O、 Internet + Wait for some concepts , Are speeding up the pace of the layout of the mobile Internet .
At home , Baidu, the largest search engine service provider , Mobile Internet has been deployed as early as last year , Put it PC Promotion and mobile promotion are completely separate , At the end of the year, it has realized the mobile terminal traffic and profits PC A good situation , It also promotes the rapid development of domestic mobile website construction market .
Beyond seas , According to British media 20 Reported Wednesday , Google ( Google ) Will be taken from 21 Japan began to modify its search ranking algorithm , The new Google algorithm will favor sites that are mobile friendly , At the same time, the ranking of websites that fail to meet the standard will decline .
SEO experts call the change “ Mobile friendly ”, They predicted , Companies that are not prepared for this change will be seriously affected .
According to the mobile marketing agency Somo The study of , Under the new Google algorithm , The punishment for some of the world's largest companies . Including Versace ( Versace ) Wait for fashion brands 、 Microsoft Windows Phone And technology websites and Legal and General Financial services companies .
Here's the irony , The European Union will be one of the targets that could be punished by Google's new algorithm . This week, it accused Google of taking advantage of its dominant position in online search .
An online test provided by Google shows , Of the European Union Europa Website “ Not mobile friendly ”. The website text “ It's too small to read ”, link “ Too close ”, The content is wider than the phone screen .
The Google algorithm changes will not affect tablet or desktop search . But mobile devices now account for more than half of all Google searches , So some corporate websites will also be affected by it .
without doubt , At home and abroad, the two major search engine giants have adjusted their mobile search strategies , The domestic SEO ( Search engine optimization ) And mobile website construction market will enter a new era of opportunities and challenges , Mobile terminal priority strategy may become a key consideration in Internet marketing for future enterprises .
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