Chengdu a network of red hot pot restaurants require that there must be a female companion in the public opinion field instantly set off an uproar , Except for the mainstream view that the store " sexualgender discrimination " Besides being suspected of violating the law , It has aroused more dissatisfaction and anger among netizens . In the process of public opinion dissemination , The media can basically present public opinion disputes based on the event itself , Can also be aimed at the network public opinion dispute initiative to make the topic setting , Guide the positive development of netizens' emotions .
1、 Chengdu hotpot restaurant requires a female partner to have a meal
According to the public opinion monitoring system eagle eye speed reading network shows , Chengdu yiwanghong hot pot restaurant requires a woman to have a meal. The popularity of public opinion has shown twists and turns as a whole , On 23 Japan 0 It reaches the peak of public opinion .11 month 22 Japan 13：10, Xi'an Commercial Daily vortex video official micro blog first reported " A hot pot restaurant in Chengdu requires women to accompany their meals , The man was refused an hour in line ： Feeling discriminated against " the , And then it started " Hype Marketing "" sexualgender discrimination "" Nothing to ask for " A discussion of ,1 Public opinion reached a small peak for the first time in an hour .
That night ,# The hotpot restaurant requires that there must be a female companion #、# The hotpot restaurant requires a female friend to accompany the meal # On the hot search list of social platforms , Phoenix Weekly 、 The daily economic news 、 Headlines and other media played a leading role in the dissemination of the topic ," There are thousands of comments on gender change "" Marketing features "" Materialize women " Such as ridicule comments to boost the popularity of public opinion continued to rise .
23 Japan , Hotpot shop managers' response that meals must be accompanied by women has spread widely , There is no discrimination against men , And lawyers say , The hot pot shop has been suspected of violating the relevant provisions of the consumer protection law . Hotpot store's response further stimulated the dissatisfaction of Internet public opinion , The heat of public opinion reached the third peak .
2、 A hot pot restaurant in Chengdu requires a female partner to eat. Emotional analysis of netizens
From the analysis of netizens' emotion , Chengdu yiwanghong hot pot restaurant requires that there must be a female partner for dinner , Netizens' negative emotions have the upper hand , Neutral and positive emotions are less expressed . As a whole , The proportion of negative emotions reaches 70.3%, On the front 15.2%, A neutral attitude 14.5%, Lowest proportion .
Hot pot restaurant must have a female partner. The event caught the public's attention at the beginning of fermentation , If there is no information from male customers , The hotpot shop will not be pushed to the top of the storm . It is because of the strong participation of netizens , Multiple attitudes 、 Opinions converge , And with the help of social network platform, we can quickly present , Only then triggered the media to expand this event and actively promote the dynamic development of the event .
In this extreme Gender Opposition and marketing rhythm of public opinion event , The media take the initiative to lighten the issue , The foothold and focus of the search weakens the public opinion controversy .