actually , We can understand that the other side adopts this strategy , After all, the advertising space is uneven , It will bring a lot of inconvenience , But it's for some hard work SEO Little buddy , Or it brings a lot of problems .
that , Sohu extra chain , At present there are SEO Is it worth it ？
According to the past search engine marketing experience , batman IT, It will be elaborated through the following contents ：
What is Sohu advertising space ？
Simple understanding ： So called Sohu advertising space , It mainly refers to the early Sohu after the article was released , It can be at the bottom of the article , With a PC The promotion position of the end , You can customize the title, name and URL of this promotion site .
And this feature allows some experienced SEO People use , It can use this location to do a lot of free outside chain construction .
But a few days ago, Sohu officially announced that , This advertising position is not available , Make some of the early release of the chain of a moment lost , This is for SEO In terms of optimization personnel , actually , It's really “ a fundamental solution ”.
If you use this strategy extensively for external links on your website , that , There is still a certain impact on your ranking fluctuation , But it's comforting to say , We can make it clear that ：
According to many years of experience in external chain release , We can make it clear that ： The increase of the outer chain and the loss of its weight are not the relationship of equal growth , It is influenced by the following factors ：
1、 Link growth cycle
Often SEO External chain promoter feedback such problems , I sent out a lot of outer chains , But the next day, the keyword ranking did not significantly improve , It's a big drop , What is the reason .
If you look at , Will find 90% All of the above reasons are due to the link published that day , It was deleted the next day , This has a great impact on the ranking of websites .
And if your external chain growth has a very long period of stability , Usually in 3-6 A month later , These outer chains are missing , that , Search engines don't think this kind of chain is junk , And completely recover the rights and interests of the chain growth .
It may be due to the policy adjustment of platform development , It's not because the content recommendation link itself has changed , In this way, the weight of the chain is discounted , And it's not cleared .
2、 Link growth platform
And for the increase and decrease of the chain weight loss , One of the details we need to observe is the authority of the website platform , generally , Similar to Sohu such a high weight platform , The trust of search engine is very high .
In the early , If Sohu such a platform for the growth of the chain has a positive recommendation role , And later , such as ： Now search number adjustment strategy , Stop advertising space , Cause the loss of external chain display .
This does not mean that the other party does not approve of the content of the advertising space , It's just adjusting the strategy , Search engines for big platforms , The increase or decrease of the external chain will have such an evaluation process .
3、 Link growth type
How to judge the loss value of an external chain for SEO Influence , Our basic judgment is usually based on the form of the outer chain , But this time Sohu number outside chain's loss actually is anchor text outside chain .
This connection is missing , It's a very serious level , But for the above factors , Usually for websites SEO Influence , It's not very big .
therefore , When we are doing the outer chain , Try to diversify the chain , It's not vertical to a platform , Don't be afraid every day because Sohu stops advertising , Think that a large number of chain loss on the ranking will have a serious impact .
summary ： We think Sohu adjusted PC Advertising space is a reasonable strategy , It helps to purify the content health of the platform , about SEO The impact of external chain value , Need to judge according to the degree of diversification of its own website chain , And based on the authority of the other party's platform , We all agree that its impact will not be particularly serious , Above , For reference only ！