Sohu 、 Netease, 、 There was no. 、 The headline number 、 Penguin 、 Which is the higher and which is the lower weight of these we media ？
For friends who are familiar with we media , These we media platforms have the advantages of high weight to search engines and platform sharing , It has a great influence on our work . So specifically , How do you see the high and low ？
One 、 Sohu
Relying on one of the three old portal sites —— sohu , Sohu is “ With the flow of gold spoon origin ” Of . So its weight can be said to be the first gradient in these we media platforms .
The others don't talk , At least we publish the same article , When you search for questions on Baidu , Sohu's articles are definitely at the forefront .
If you need to use Sohu to promote , You can also use the advertising space in the article ——PC Two for mobile and two for mobile .PC Advertising space , Just need real name authentication to automatically open . The number of days of the mobile ad space is different 、 There are certain requirements for the number of articles and reading , Of course, there should be no violations . Please refer to the following figure for details ：
Last , Sohu's advertising is divided into , There are also certain requirements ：
（1） Account status ;
（2）30 Net increment of day points ≥50;
（3）30 Total points deducted within days ≤36;
（4） near 30 The number of articles more than three stars per day ≥1;
（5） The type of account settlement is ?、 Group media 、 Media type
Two 、 Netease,
Similar to Sohu , Netease number relies on the weight of three old brand portal websites , The weight of its search engine is not low .
in addition , Netease has its own news APP—— Netease news , In mobile news APP China has a small reputation , Traffic performance is also good . therefore , From this point of view , Netease number promotion is also a good choice .
But, In so many platform operations , My Netease account failed to pass . Therefore, it is not convenient to discuss the rule of dividing advertisement into this part .
3、 ... and 、 Sina highlights
It is also a big portal website of three old brands , Sina's weight is obvious to all . Tiktok though 、 Wechat and other popular platforms are emerging one after another , The battle for the platform is complicated , But Sina Weibo still stands .
But here's the thing , The independence of microblog itself , It's embarrassing for Sina ： For example, now Sina Weibo can publish articles directly , In fact, users don't have to watch Sina , You can also promote and distribute articles on Sina Weibo .
in addition , Sina's overall activity and reading volume are actually showing a downward trend . What users value most is the advantages of sina Weibo , therefore , Sina highlights …… Some embarrassment .
Four 、 There was no.
ok , There's really nothing to say about Baijia . Relying on the matrix search engine boss —— Baidu , natural , Its weight is also unique .
However, the audit mechanism of Baijia is a little strict , As promotion number , It may be necessary to take special measures to avoid it , Otherwise , It's a little bit of a taboo , It's a big deal ！
5、 ... and 、 The headline number
As a rising star's headline line , With its popularity APP The advantage of today's headlines , The headline number is also in the mobile end from the media in the wind . In particular, the headline is a few popular APP The mutual diversion of , It can be said that the platform users get the traffic dividend . and , The split mechanism of headlines is also more transparent 、 direct , It's really easy to attract more creators .
But back to the topic of weight , The current weight of headlines in search engines , Still not far from the weight of we media relying on the three old portal websites mentioned above .
6、 ... and 、 Penguin
Penguin as Tencent News distribution platform . I personally feel that the flow is still good , After all, Tencent has many products , Traffic port is one of its advantages ： Take a look at wechat 、QQ Watch it 、QQ Space 、QQ browser 、 Tencent news 、 Tencent video 、 Daily Express 、 Application treasure 、NOW live broadcast 、 All the people K Ten content platforms of Tencent, including songs ）, Penguin traffic is “ Big traffic ”！
at present , The search engine that Tencent cooperates with is Sogou , But search engine giant Baidu and rising star 360 There may be a certain threshold , So maybe the weight is limited .
7、 ... and 、 The big fish,
As a member of the Department of entertainment of Ali UC An important part of , The forerunner of the big fish was originally UC headlines , therefore , We media with its own search engine , There is no doubt about the weight .
however , We used to use UC There are many browsers , Now? UC Browser users continue to decline , Perhaps the impact is also gradually limited .
Of course , In addition to some of the above we media platforms that netizens care about , There are other we media platforms , Such as simple books 、 One o'clock 、 Gale 、 Vostok 、 Interesting headlines and so on , If it needs to be promoted , Also consider distributing on these platforms .
source ： The Internet
Arrangement ： What kind of matrix