First , We need to understand the requirements of new media operation first .
It is mainly divided into thinking and Skill Aspect preparation .
One 、 In terms of thinking
1. To have the thinking of content . It's mainly user oriented , All products and content are ultimately for users .
2. To learn marketing thinking . The ultimate goal of operation is to use channels to urge users to complete the purchase behavior . New media operation should make marketing content according to customer journey .
Problem perception stage ： It mainly publishes some white paper content , Focus on industry analysis .
Information search phase ： Vertical tutorial content , Focus on knowledge sharing .
Product evaluation stage ： It's mainly demo content , Focus on demo products .
Product purchase stage ： Focus on combination packages 、 Promotion information such as preferential notice .
Post purchase evaluation stage ： Focus on instructions 、 Knowledge base and other information to help users use the product .
Two 、 In terms of skills
It is mainly divided into Professional skills and Job hunting skills .
1. Professional skills
- User Research
Understanding users is the foundation of marketing activities , Whether you're planning an event , Write an article , Design a drainage benefit …… Only you know who your users are ？ What's wrong with them ？ What they need ？ You know when your marketing campaign should be 、 In what way 、 What's the point 、 Where they can see and participate in .
Method ： You can choose a product to analyze , Analyze how the product solves user pain points , To solve problems .
- Edit layout
No matter the official account 、 Xiaohongshu or other media platforms need typesetting and editing . The best way is to run your own account , Find the vertical areas you're good at , Write more articles , More reference to the same kind of quality account is how to typeset .
Copywriting is the most basic and training for new media people . The main thing is to write more, read more and practice more . For example, copywriting to improve the conversion rate 、 Dry goods 、 And stories, etc . Recommended books ：
- Marketing Planning
- Business cooperation
2. Job hunting skills
- Make a resume
- Building a portfolio
- Learn the interview script
It's a framework for learning , Update new media marketing thinking and framework tomorrow ！
Let's study together ！