The person in charge of Baijia said , After the brand-new upgrade, the growth system of the 100 brand creators is more simple 、 transparent . Only based on the number of fans of creators, they are divided into novice creators 、 The creator of Baifen 、 The creator of thousands of fans 、 There are four categories of Wanfen creators , And open the rights and interests of different magnitudes for different categories .
The person in charge also said , Link the openness of rights and interests with the number of fans , It is more helpful for creators to realize quantitative operation , And through the continuous incentive of equity , The creators help to maintain high quality in the long run , Achieve stable growth .
For a hundred creators , As long as you start to create , You can enjoy the flow immediately 、 Introduction to Encyclopedia 、 Encyclopedia entry 、 Dynamic mount and other basic rights and interests . And Wanfen writers can open up circles , Create a personal community , Deep operation of hard core fans , Build personal industry influence , And there will be a chance to sign up for Baijia “ Jinmang project ”, Get full support .
at present , The newly upgraded creator's rights and interests center of Baijia has targeted 10 Wan creator open internal test ,11 At the end of the month 340 All creators are open to the outside world . In addition to the upgrading of rights and interests , Baijia will also set up exclusive tasks for the creators of each stage , Help them grow fast , Move on to the next stage .
Since its establishment , Baijia's support for creators has been upgraded year by year .2017 The creative incentive program was launched in 1998 “ hundred + plan ”;2018 Launched in 2013 “ Million annual salary plan ” And upgraded to “ Jinmang project ”;2019 Held in “ Kunpeng Conference ”, For Pan Technology 、 Financial creators launched 10 100 million exclusive traffic support plan , Give Way “ gold ” The content glows .
This year, , One hundred companies have opened a paid column 、 The article carries the goods 、 E-commerce app with goods and other cash channels . stay 9 During the World Congress in May , Baijiahao announced to open up Baidu content system 12 A platform , Set the power of the whole mobile ecology to empower the Creator , And help creators be more open to users , From behind the scenes to the front to build personal influence .
After wild growth and crazy subsidies , Content the track finally ushered in rational competition in the second half , It's time to speak with content quality , And the basic content , Or is it the creator . In the industry view , Baijia has upgraded its creator growth system in an all-round way , It is the landing of mobile ecological personalization strategy , It also shows its determination to lead the content track to the good , For creators , More fair 、 Open environment and standards , It also helps creators focus more on content creation and quality improvement , Build a better content ecology with the platform .