Download too close 50G Resource pack for , Have studied 3 Online courses , Read hundreds of articles , All kinds of related books , Now I'd like to share some experiences and hope this article can give you some help .
Combined with my learning experience, how should new media learn from 4 A convenient answer . Clear learning objectives ; Understand the new media industry and work content ; What kind of abilities should you have ; What kind of learning style to choose .
One 、 Clear learning objectives
In everything we do, we have to have a clear goal , What effect do you want to achieve , What efforts will be made . Try to understand and then collect experience , Work hard according to the plan and direction . To apply for a job , Self improvement , Hobby ...
You can make a study plan according to your needs , And learning direction .
Two 、 Understand the new media industry and work content
Job objectives ：
The work of new media operation should first understand the pain points of users , Then via wechat 、 Microblogging 、 You know 、 Today's headline 、 Tiktok and other new media channels , Promote products or services to target users that address their pain points , By solving the problems of users, we can realize the purpose of transforming the income .
Different enterprises have different responsibilities for the operation of new media .
Traditional enterprise ： Edit role （ Official account operation / Output content ）
Large and medium-sized Internet enterprises ： Operational role （ Enhance brand exposure in new media channels , Fans, etc .）
Small and medium-sized companies ： Full stack operation role （ Taking transformation as the goal , Find potential users , Carry out innovation and transformation ）
Job type ：
New media reporter
Job objectives ： The goal is to produce high quality original content .
Responsibilities ： Based on brand positioning and fact hot spot , Independent production of original articles .
Ability requirements ： Excellent original writing ability , communication skills , The sensitivity of news .
Salary range ：3K-20K
New media editor ：
Job objectives ： Enhance the influence of new media channels .
Responsibilities ： Based on brand positioning and hot spots planning content topics with high degree of communication .
- No need to be original , There is no need to manage originality .（ Reprint ）
- No need to be original , But originality needs to be managed .（ Companies with stable content sources , newspaper office / Companies with blogs, etc ）
- Need originality , But it's a fake original .（ Looking for multiple articles , Put it into one piece ）
Ability requirements ： News sensitivity 、 Content control capability , Familiar with platform rules , Aesthetic ability .
New media operations / marketing
Job objectives ： Get accurate potential users , And improve the conversion rate .
Responsibilities ： Content production 、 Channel operation 、 Business cooperation 、 Activity planning, etc .
Ability requirements ： User Research , Data analysis , Copywriting , Communication and cooperation .
3、 ... and 、 The necessary ability of new media operation ：
- Marketing theory （ Understand the psychological stage of users' purchasing products , Learn what to do at each stage .）
- User Research （ Understanding users , User pain point ）
- Content production （ article , posters , video , Landing page ）
- User growth （ Business cooperation / Viral marketing /SEO）
- Data analysis （ Throughout all aspects , Data monitoring to judge marketing results ）
- Lifelong learner （ The marketing environment is constantly changing , Need to keep learning ）
What are the advantages of relevant Internet operation positions
- New media operations ： It's better to have PS（ Map making ）、PR（ clip ）、AE（ Special effects ）
- Community operation ： Better communication skills
- Product operation ： It is better to have data analysis
- User operations ： Sales ability is preferred
- Event operations ： Planning ability is preferred
- Content operation ： Writing skills are preferred
- Short video operation ： Script writing skills are preferred 、 Editing ability 、 Shooting ability
- Copywriter ： Writing skills are preferred
These are not to say you have to have to be able to move , It's just that it's better to have these abilities .
New media should pursue hot spots 、 Write a copy 、 Do activities 、 Be an artist again P chart 、 Taking pictures 、 Editing and so on , It is often necessary for one person to have several duties , So there will be more requirements for the ability . So there is a lot to learn , Next, I recommend some tools and learning approaches .
Four 、 What kind of learning style to choose
Pay to study ： Select offline training institutions locally , It's like teaching in class
- Suitable for fresh graduates and those who are unemployed and planning to change careers .
Online paid learning ： I still work normally during the day , I usually study in my spare time
- Suitable for office workers who want to change careers 、 College students study in school 、 Spare time is enough for people to study
self-taught ： It's all about the ability to master knowledge and self-control in learning
- Suitable for learning ability , Strong self-control , A man of extraordinary understanding
Finally, I sorted it out Very practical operation tool And free courses , I hope that's helpful .
New media operations Netease cloud classroom Free course recommendation in
TOP 1： New media study room
comment ：TOP1: Free new media study room . Each issue is dry , Recommend tools and usage of many hacker level new media operations , Suitable for Xiaobai to learn new media .
TOP 2： Learn to shoot video with two meter youth - Netease cloud classroom
comment ：TOP2: Learn to shoot video with two meter youth . Introduction to new media basic knowledge of shooting short video , Concise and interesting .
TOP 3： from 0 To 1 WeChat official account
comment ：TOP4: from 0 To 1 WeChat official account . Sharing some skills in official account operation , Concise and reasonable , New WeChat official account for beginners .
TOP 3：iH5 Video tutorial
comment ：TOP5: iH5 Video tutorial .IH5 It is the best way to get started on making landing pages for new media , There's a lot of room to imagine , For beginners, there will be a little bit of a threshold , But for a more interactive landing page , Not iH5 must not . The course is officially produced , The explanation was fluent , Comprehensive coverage of technical details .