The above plans are shown in the figure below
There are many friends who do new media operation , I'm sure I'll run into these problems : New media operation plan ppt What a template looks like ? How to plan the new media operation schedule ?
What kind of writing method does the model text of project execution plan of new media operation have ? And how to write the annual new media operation plan ? What is the preliminary work schedule for new media operations ?
What should a complete new media operation plan include ? How to write personal work plan of new media operation ?
The establishment of the new media operation plan and the underlying logic points
The thinking of designing products is different from that of users ：
Product thinking is what products I have , Just give you what ;
The user's thinking is what you need , I'll give it to you .
Five elements of new media marketing ：
Cross border thinking
The ultimate product
Just need users
The core thinking of creating popular products ：
Continuous flow 、 A herd mentality 、 Commodity quality .
The thinking calculation cycle of popular product design ：
Guidance period 、 Growing period 、 mature period 、 A recession .
Classification of goods ： Drainage fund 、 Hot style 、 Profits 、 Brand style .
Drainage fund ： Filter users
Hot style ： Promote transformation
Profits ： Increase sales
Brand style ： Enhance brand value
Three types of users ：
A. I understand Have an accurate target
B. Little muddle headed The demand is more extensive
C. It doesn't matter All acceptable
Five basic characteristics of users ： Gender 、 Age 、 City 、 Consumption level 、 Personality tags .
New media operators should learn to refine with the right selling points ：
Product function point
Customer appeal point
The selling point of commodity is hot
Five steps to solve selling point refining ： Product extraction 、 Demand mining 、 Combined wiring 、 List key words 、 To express people's words .
Internet data feedback on new media ：
Industry Forum 、 social media 、 Search engine 、 Electronic business platform .
Feedback from marketing scenarios ：
Search for scenes
Part 2 The expression of new media copywriting
There are five problems to be solved in copywriting ： Bottom line interest 、 Self interest 、 hot topic 、 The task at hand 、 Emotional needs .
A good copywriter should say something about people , Let users know what you're talking about
The underlying logic is ：
There are several types of successful copywriting cases ：
Product copywriting 、 Advertising copy 、 User type copywriting 、 Transformational copywriting .
Learn to write a copy that suits your brand products , The presentation of the copy , Need to have good design to cooperate with .
Part 3 The presentation of new media vision
Visual expression logic of new media —— Cross border reference
Visual standards for new media ——VI Unified
Visual presentation rules of new media —— subtracting
Part 4 Commercial value and content marketing of new media marketing
Four business values of new media ：
Enhance product brand exposure 、 How to increase the number of customers 、 Build online sales channels 、 Deposit brand value .
Five ways to play content marketing ：
Net red live
IP Cash in
Doing these five steps can complete the establishment of a marketing closed loop ：
Insight into user behavior
Lock user pain points
Building a social image
Continue to create content
Drain private traffic
Five basic ways of social marketing ：
A story 、 Erli scene 、 Three borrowing hot spots 、 Four make a topic 、 5. Do activities .
Thank you for watching !