New media small white operation skills and methods experience dry goods tutorial! How to write the new media work plan?
Wang MENGNAN 2020-11-26 10:00:18

 New media small white operation skill method experience dry goods course ! How to write the new media work plan ? The above plans are shown in the figure below

 New media small white operation skill method experience dry goods course ! How to write the new media work plan ?

There are many friends who do new media operation , I'm sure I'll run into these problems : New media operation plan ppt What a template looks like ? How to plan the new media operation schedule ?

What kind of writing method does the model text of project execution plan of new media operation have ? And how to write the annual new media operation plan ? What is the preliminary work schedule for new media operations ?

What should a complete new media operation plan include ? How to write personal work plan of new media operation ?


The establishment of the new media operation plan and the underlying logic points

The thinking of designing products is different from that of users :

Product thinking is what products I have , Just give you what ;

The user's thinking is what you need , I'll give it to you .

Five elements of new media marketing :

  • Segment industries

  • Cross border thinking

  • The ultimate product

  • Just need users

  • Tough questions

The core thinking of creating popular products :

Continuous flow 、 A herd mentality 、 Commodity quality .

The thinking calculation cycle of popular product design :

Guidance period 、 Growing period 、 mature period 、 A recession .

Classification of goods : Drainage fund 、 Hot style 、 Profits 、 Brand style .

  • Drainage fund : Filter users

  • Hot style : Promote transformation

  • Profits : Increase sales

  • Brand style : Enhance brand value

Three types of users :

A. I understand Have an accurate target

B. Little muddle headed The demand is more extensive

C. It doesn't matter All acceptable

Five basic characteristics of users : Gender 、 Age 、 City 、 Consumption level 、 Personality tags .


New media operators should learn to refine with the right selling points :

  • Product function point

  • Customer appeal point

  • The selling point of commodity is hot

Five steps to solve selling point refining : Product extraction 、 Demand mining 、 Combined wiring 、 List key words 、 To express people's words .

Internet data feedback on new media :

Industry Forum 、 social media 、 Search engine 、 Electronic business platform .



 New media small white operation skill method experience dry goods course ! How to write the new media work plan ?


Feedback from marketing scenarios :

  • Search for scenes

  • Payment scenario

  • Social scene


Part 2 The expression of new media copywriting

There are five problems to be solved in copywriting : Bottom line interest 、 Self interest 、 hot topic 、 The task at hand 、 Emotional needs .

A good copywriter should say something about people , Let users know what you're talking about

The underlying logic is :

  • Product introduction

  • Distribution channel

  • Technology core

  • Promotion channels

 New media small white operation skill method experience dry goods course ! How to write the new media work plan ?


There are several types of successful copywriting cases :

Product copywriting 、 Advertising copy 、 User type copywriting 、 Transformational copywriting .


 New media small white operation skill method experience dry goods course ! How to write the new media work plan ?


Learn to write a copy that suits your brand products , The presentation of the copy , Need to have good design to cooperate with .


Part 3 The presentation of new media vision

 New media small white operation skill method experience dry goods course ! How to write the new media work plan ?

Visual expression logic of new media —— Cross border reference

Visual standards for new media ——VI Unified

Visual presentation rules of new media —— subtracting


Part 4 Commercial value and content marketing of new media marketing

Four business values of new media :

Enhance product brand exposure 、 How to increase the number of customers 、 Build online sales channels 、 Deposit brand value .

Five ways to play content marketing :

  • Product crowdfunding

  • Net red live

  • Short video

  • IP Cash in

  • Knowledge payment

 New media small white operation skill method experience dry goods course ! How to write the new media work plan ?


Doing these five steps can complete the establishment of a marketing closed loop :

  • Insight into user behavior

  • Lock user pain points

  • Building a social image

  • Continue to create content

  • Drain private traffic

Five basic ways of social marketing :

A story 、 Erli scene 、 Three borrowing hot spots 、 Four make a topic 、 5. Do activities .

Thank you for watching !

 New media small white operation skill method experience dry goods course ! How to write the new media work plan ?


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