however , Quantity is not the most important thing you need to worry about . You also need the visitor to do what you want him to do , Whether it's buying your product , Or subscribe to email newsletters or download PDF file .
therefore , The real problem is not how to get more traffic from the website , It's about how to get traffic conversion ？ Besides , How do you make a profit ？
This article will help you answer these questions . This is a simple guide to increasing the flow of beginners' websites .
One ． Source of flow
When you think about it , There are actually countless sources of traffic . Basically , Every online document （ Including non HTML file , Such as PDF file ）, Every chat message ,Facebook Every post on , Every tweet , Every game can contain links to websites .
Besides , The site address can be entered into any online browser on any networked device .
In order to understand this , It's useful to consider website traffic based on its source and marketing channels .
Generally speaking , We realize that 9 A default marketing channel ：
1. Natural search traffic
Traffic from natural results of search engines . for example , When the user Google When searching for something in , And then click when it's not the result of paid advertising , These results are called natural flows .
2. Paid search traffic
The opposite of natural search is paid search . When someone clicks on an ad in a search result , There will be paid search traffic . You need to pay for this traffic , Usually pay as you go （PPC） The way . This means that you have to pay every time someone clicks on your ad .
3. Show traffic
This traffic comes from the display advertisement , Such as Google AdWords Re marketing advertising series , Banner ads and contextual ads .
4. Referral flow
Every time a user clicks on another site （ Except for the main search engines ） When linking , They are classified as referral traffic .
5. Join in traffic
Any traffic generated by Alliance marketing work , That is, visitors who reach your website through affiliate links are called Federation traffic .
6. Direct flow
Strictly speaking , Direct traffic is generated when someone navigates to your site by entering an address in a browser . however , stay Google Analytics in , Direct traffic figures can sometimes be exaggerated , Because traffic from unidentified sources is also considered direct traffic .
7. Social traffic
From social media sites that are not advertising （ for example Facebook,Twitter,Instagram etc. ） Is called social traffic .
8. Email correspondence
This category includes traffic that hits links in email , Whether it's mass email marketing or personal messaging .
Any other content that does not meet one of the above categories .
Two ． Measuring website traffic
You want to track who visits your website , Which pages did they visit , How long they stay , And where they come from .Google Analytics（ analysis ） Is one of the best tools to measure and analyze website traffic , Very powerful .
however , It should be noted that ,Google Analytics（ analysis ） According to the source and / Or media parameters to bind traffic to the channel , And delivered by the link itself .
This means that the quality of the data depends on how well you do when tagging the ad series . If not carried out correctly （ Or not finished at all ）, Traffic may eventually be misclassified , And your data doesn't show real pictures .
3、 ... and ． Avoid fraudulent websites
In addition to direct flow , In all other cases , Visitors arrive at your website after clicking on the link .
Usually , The context in which the link is placed , The actual link text （ Or image ） Or both will make it clear that , Clicking on it will take visitors to your website .
However , Some webmasters try to hide their click events that will cause them to enter another site .
for example , Notorious free video sharing sites often use deceptive advertising strategies , Clicking the play button in the media player will automatically open the advertiser's website in a new window . Another example is auto pop-up or popunders, Where the advertiser's website is loaded into a separate window .
These and other deceptions are not recommended , You should always stay away from them .
First , They annoy your visitors , Because they get in the way of （ Not help ） They did what they had set out to do .
secondly , These strategies tend to translate poorly . therefore , Although you can quickly get a large number of visitors to your website , But only a small percentage of visitors will take the action you want . therefore , You need to buy more traffic . This will not only increase your costs , It will alienate more potential customers .
Last , But not in the end , Search engines don't approve of deceptive and abrupt strategies . If you're not careful , Using them can actually damage your ability to attract visitors from natural search （ Think Google Will be punished ）.
by the way , You will not be able to use some paid search services （ Include Google Adwords） To promote your service , Because you will violate the terms of service .
Four ． Different types of media
Before we discuss the actual process of building website traffic , I also want you to understand a concept . This is the concept of owning media .
You see , When you see different sources of traffic , You'll realize that you can distinguish between three types of media ：
1. Free media
Media you can't control ; These are usually other people's websites , Social media channels, etc .
2. Paid media
The media you pay to provide or link to ; These places are accessible through advertising , In most cases, it can be done by Google Adwords or Facebook Ads And other large-scale advertising programs .
Media that you have complete control over ; These are your different websites , Social media accounts, etc .
It's the last to have media , It may become the cornerstone of your Internet marketing strategy , Because you have full editing control over the content （ Of course , Within the applicable terms of service ）, You can adjust the content to your own needs .
let me put it another way , Actively developing your own brand can give you better control over what results appear in search results and which keywords . When it's done , It controls the entire search results page , Get most of the search traffic for the keywords searched , This will not have any negative impact on your competition .
5、 ... and ． Core priorities
When you simplify all the work of increasing website traffic , It can be summed up in the following strategic objectives ：
1. Improve the quality of traffic sources
2. Increase the number of links
3. Improve the click through rate
Anything you do should help achieve one of these goals . without , Your efforts may be wasted .
At this point , I can talk about countless tactics - This will undoubtedly impress you , But in the end you don't know how to choose or even where to start .
Don't worry. , I'll give you a list of key points to focus on , It will guide you to do everything . I've chosen these priorities , Especially for beginners and businesses with limited time and money .
later , I'll show you how to use these priorities with each other when creating an external chain building strategy . Your next priority will be to see how effective your next priorities will be , At the same time, minimize efforts and resources needed .
Without hesitation , These are the key points of your chain construction ......
Priority 1： The target audience
Your first task is to know who your ideal visitor is .
This process is called building customer portraits （ Or the buyer role ）, It's critical to your success .
Because it can almost tell you the whole marketing strategy and sales process . Only if you know who your ideal visitor is , Can you make any kind of content , Make a wise decision on which platform to buy ads, etc .
Any good customer portrait has five main components ：
1. Their goals and values are related to their products or services .
2. Their sources of information （ Where do they hang up ？）
3. Demographics （ Age , Gender , Marital status , Location , The title , income , Education, etc ）
4. Their challenges and pain points （ What forces them to take action ？）
5. Their potential objections and their role in the buying process （ Why don't they buy your product / service ？）
When you go through this process , Probably （ in fact ） You might end up with multiple portraits . It's all right , As long as you don't over create a separate portrait for every nuance .
Besides , When you arrange your customer portraits , You may realize that only one or two people are responsible for most of your business , Mainly those who focus on the outside chain .
Priority 2： Keywords and themes
Your second priority is to make sure you have a good return on investment （ROI） The theme of .
Your buyer role and the keywords you choose / The combination of themes will inform your content strategy and content marketing efforts .
Why content marketing ？ because …
Dollar to dollar , Content marketing is the most cost-effective way to generate new potential customers . Just consider the facts ：
Content marketing is more than three times as effective as paid search traffic . It has smaller upfront costs and larger long-term benefits . Besides , as time goes on , Content continues to execute , There's no extra cost . meanwhile , Paid search needs continuous cash flow to maintain flow .
Compared with traditional marketing , Content marketing drives six times more conversions , Can transform people into potential customers and guide them to customers .
The cost of creating sales leads through content marketing costs is lower than that of general marketing 62％.
Among American online consumers 61％ According to the blog recommendation to buy .
The bottom line ： Content marketing work . It works , Eye catching , It's cheaper and less intrusive .
that , How do you find the content theme with the greatest potential , To get the maximum return on investment （ROI）？
First , Ask yourself the following questions ：“ My ideal customer before using my product or service , What problems will be encountered later or in the process , Question or question ？”.
Try to find common ground or patterns that may indicate a broader theme .
Once you brainstorm a list of potential topics , Please open the AdWords Keyword planning tool and type your topic one by one , At the same time, try to match the target setting with the ideal visitor avatar .
Look at the other keyword tips and make a note of all possible related keywords .
Collect data about the amount of keywords （ Average monthly searches ） And the proposed offer .
Prioritizing data , To determine the most relevant keywords for maximum search volume and highest bid / The theme . These themes have the highest potential return on investment for you .
Once you have finished , You can move on to the next priority ...
Priority 3： Content
Convince someone who has never heard of you , You are their best choice - Especially when they don't even know they have a problem - It's a difficult task at best .
To be a customer , They need to go through three stages ：
1. consciousness - They have to first realize that they have a problem , And you have solutions .
2. assessment - Next , They must now evaluate the various solutions they have available , Including your competitors .
3. transformation - Only in this way can you buy , Ideally , Potential customers will become repeat customers .
Adjust leads through all of these stages , You need to provide them with specially designed content , To meet their needs at each stage .
Put it another way …
They need a funnel （TOFU） Top content to promote awareness .
They need to be in the middle of the funnel （MOFU） Provide content to facilitate assessment .
They need the content at the bottom of the funnel （BOFU） To facilitate conversion .
Each part of the funnel needs a different type of content .
You know, , The key to perfect content marketing is to understand and predict the intentions of your visitors , Then create the content needed to satisfy the intent “ assets ”.
The benefit of having content that suits different stages of a customer's journey is , Even those who have not actively sought your product or service can capture it .
The result is more website traffic and more opportunities to build lasting customer relationships .
When you deal with your content , It should be second nature to optimize for search engines .
You don't need to be one SEO Experts . You don't need to hire one either . however , You should have at least some knowledge of SEO Basic knowledge of .
At least , You need to master the title tag .
The title tag is a section that contains the title of the page HTML Code . It means an accurate and concise description of the content of the page .
The title tag is the main factor to help search engines understand the content of your web page , They are most people in Google Or other major search engines when searching for something, or when someone pastes a link for it, the first message they see is in social media or their favorite messaging app .
Because title tags are an important part of search engine optimization and user experience , So writing a good title tag is one of your best investments .
Here are the best practices for writing valid title tags ：
Write to get a copy of the click .
First place the important keywords . Things that don't have keywords .
Include your brand name （ If applicable ）.
Try to stand out in search results （ different ）.
Create a unique title for each page .
Please keep your title length at 65 Within characters .
Priority 5： User participation
All content that causes users to take action on your site will help you in at least two ways ：
1. It can help you better understand how to move customers faster on their journey , And transform them from visitors to customers .
2. It is to Google It sent a positive signal , And in Google Better ranking in search .
therefore , Improving user engagement is a big deal .
Basically there are 6 We need to pay attention to ：
1. Click through rate - The percentage of people who click on your link （ for example , Search results list , advertisement , Links on another website, etc ）.
2. Website stay time - The average time visitors spend on your site .
3. Page views per session - The average number of pages visitors see per visit .
4. Number of follow-up visits - A given period of time （ everyday , Once a week , monthly , Every year, ） Percent of the respondents .
5. Action has been taken - The percentage of visitors who took action . This action can be anything that is important to the customer's journey ： Make a purchase , subscribe , Apply for a free demo , Comment , Share your content on social media sites, etc .
6. Jump out rate - The percentage of visitors who left your site after just viewing one page .
Priority 6： Multiple channels
The premise of this priority is simple ： Where your customers are .
The world is getting busier and busier . Information about consumption emerges in endlessly , Millions of products and thousands of advertising messages are pouring into people .
therefore , More and more customers are using multiple channels to find the information needed to evaluate products and services . They rely less on your website and their relationship with your sales representatives . They tend to find more information on their own .
therefore , You need to go to all the places that customers use to search for information and help them find it .
First , View the information you collected when creating a customer profile . Where is your ideal client hanging out ？ Where they spend most of their time online ？
Most of them are in Facebook On ？ Then you need to Facebook On .
They have Twitter Account ？ You need one too Twitter account .
reddit Of ？Pinterest Of ？Instagram Of ？YouTube Do you ？ Any particular industry or niche social networking site ？ Yes , You need every account .
If that sounds incredible , this is it . Fortunately, , There are social media tools that can help automate most of the work .
There are other challenges that need to be addressed ：
1. Target information - You need to deliver the right message to the right audience at the right time .
2. An elaborate advertising series - Your campaign needs to be carefully coordinated across all channels , Coordinate in a way that the customer considers meaningful and trustworthy .
3. Measure results - Know which channels , Advertising series or touch point sequences contribute to qualified conversion and sales .
meanwhile , If you focus on the following , Your multichannel marketing will become easier ：
1. Create and maintain a single view of customers across all channels . Because today's customers interact with brands in various ways through multiple touchpoints , So it's important to understand how customers behave in all channels .
2. Build a multi-channel marketing platform . Think of your multichannel presence as a platform , You will be able to integrate all channels , Present and future . It will also greatly simplify the execution of your ad series , Because you can copy a single ad series through a variety of channels .
3. Create a consistent customer experience across all channels . Although the quality of the customer experience is important , But consistency is just as important . This is because your customers experience your brand as a whole , Whether their interaction with you is online , In the shop , In the phone or in a combination of these .
therefore , A clear guide , To increase your website traffic .
First define your ideal target audience and identify your keywords / Content subject .
Then create content and promote it , Focus on the priorities listed above .
Last , You need to repeat the above .
To ensure your success .