Eason Chan's tiktok live broadcast: a new attempt to interact with star powder
Bamboo 2020-11-25 23:10:33


 Eason Chan's tiktok live broadcast : A new attempt of star powder interaction


Tiktok , These users can interact with stars 「 Play 」, Stars can also communicate with stars 「 Play 」, It was hard to do in the previous entertainment ecology .

Trembling has ushered in a big tiktok. .

Eason Chan has been in the tiktok for a week. . This week , He sent nine short videos , Interact with fans and other stars , A new tiktok was released. . It was seven o'clock last night , Eason Chan began tiktok. 「Shall we talk」 Video Radio live show , The appearance of superstars makes this live broadcast more than 3700 10000 people watch , Near harvest 8000 Wan Zan Zan .


 Eason Chan's tiktok live broadcast : A new attempt of star powder interaction


all the time , Star ecology is tiktok and other short video platform differentiation play. . According to official figures , up to now , The platform has been settled on tiktok, including Wu Yifan. 、 Jj Lin 、 Zhang ziyi 、 Cai Xukun and others 2500 Stars .

Tiktok is shining. , But Eason Chan milepost is still a tiktok. . stay 80、90 After heart , Eason Chan is not only a god of songs , It is the memory of youth . Besides , As a singer , Eason Chan releases new songs in the tiktok , Tiktok has opened the integration of entertainment and music industry with vibrato. .

Eason Chan's character is strange . Tiktok on the day of the trembling sound , A video with letters tiktok was released. . Below this video , There are fan reviews :「 How quickly do you think the new people adapt 」.


 Eason Chan's tiktok live broadcast : A new attempt of star powder interaction


Jitter tiktok for fans and stars , It's a playground . ad locum , Fans can make wonderful comments 、 Creation is seen by stars , Stars can also get rid of their airs and stretch their personalities . in addition , Stars can also interact with each other , For example, Eason Chan moved in , Yang Qianyi 、 Deng Zi chess 、 Mr Yang, the more 、 Lin Dan and others have released the video . Fans and stars tiktok together , Maybe it makes the special significance of the sound tiktok ecology. .

Tiktok star value chain

As has been highly penetrated into national life , Especially the platform of entertainment life , Tiktok never lacks. 「 star 」. Tiktok star , Absorbing stars with one hand . Not only did he drive Fei Qiming 、 Swigo 、 The popularity of modern brothers and others , It's also converged, including Angelababy、 Zhao Liying and other head stars 2500 Many famous artists .

For Stars , The tiktok group provides a powerful channel for the stars. . According to the latest official data , The number of tiktok users has exceeded 6 Billion . Short video tiktok, represented by jitter, is becoming an important place for TV to become an important star. .

Jitter provides special effects for tiktok users. 、 stickers 、 Filter and other tools , And continue to operate the new play method in the platform , Whether it's imitation 、 Funny or trendy dance , These daily tiktok games can also help star artists make more content with fans. , Interact with fans . Tiktok , These users can interact with stars 「 Play 」, Stars can also communicate with stars 「 Play 」, It was hard to do in the previous entertainment ecology .


 Eason Chan's tiktok live broadcast : A new attempt of star powder interaction


Tiktok can always be a burst. , Tiktok is naturally suitable for the spread of viral spread. . From this point of view , Tiktok's content distribution mechanism is also very beneficial to stars and their team. .

For trembling sound, tiktok , Because the stars bring their own fans , The addition of tiktok can bring a lot of high viscosity users to the jitter. . in addition , Topic attribute of stars , Easy to bring spontaneous 、 Fermentative content .

Because of the variety of playing methods , Covering a wide audience , Tiktok has become an important force in leading users' entertainment lives. . And stars have their own trend leading role , Platform tones that help tiktok to keep pace with the trend. . For singers like Eason Chan , It is also consistent with the properties of the tiktok music short video social platform. , The songs released on the tiktok can evolve into a series of creative communication. .

That's why , Tiktok and star artists formed. 「 Mutual feeding 」 The relationship between . Different from other platforms 「 Only settle in but not operate 」 Shallow cooperation , Jitter is a key point in the tiktok cooperation. , Based on stars IP In itself , Tiktok attributes , Create a tiktok star with personality characteristics. IP.


 Eason Chan's tiktok live broadcast : A new attempt of star powder interaction

Entertainment industry comes to short video

Now , In addition to appearing on the traditional big screen and TV , More on the short video platform . Here they share their lives with fans , Interaction , Some also participate in live delivery . Entertainment industry comes to short video platform , It's already a trend .

This trembling voice tiktok Eason Chan , One of the important collaborations is 《 It's just for love 》 New songs released . Song clips are provided to platform users as short video background sounds , Initiate users' spontaneous creation and communication .


 Eason Chan's tiktok live broadcast : A new attempt of star powder interaction


This is very different from the previous entertainment publicity industry . once , Singers release songs , Warm up will be launched in major network platforms , Hold offline meeting , These moves are a one-way output from singers to fans . The presence of the jitter can make fans move back to the singer tiktok. , And become a part of the whole music propaganda link .

Once the ray structure has become the network structure today . Singers from the past 「 I sing you listen 」, Up to now, fans can make a second creation based on songs 、 Second communication . Use the shaking platform tiktok , The singers and artists' team can achieve the volume height which was difficult to achieve at the propaganda level .

Tiktok product ecology 、 Entertainment ecology 、 Content ecology , Operation for artists 、 Out of circle 、 Powder absorption and empowerment . Meanwhile, each head artist collaborate tiktok's ecological enhancement. , Revitalize star resources , Promoting self growth of entertainment ecology , It has a great impetus to the innovation and growth of tiktok's entertainment ecology. .

This time Eason Chan tiktok is the further strategic layout of his star. , The tiktok star chain has extended from head star to absolute star circle. . With 「 Breaking circle 」 And the way of resource reconstruction , Gradually expand their own leading force and value in the field of star artists .


The author of this article : In opposition

This article is written by geek park GeekPark Original release , Please add geek king wechat to reprint geekparker.


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