11 month 20 Japan ,2020 QQ The developer conference was held in Shanghai .
QQ Little games as QQ An important part of open Ecology , According to the cumulative sum of 11 Monthly data estimates ,2020 year QQ The year-on-year growth rate of cumulative users of small games is 130%, advertisement + Domestic purchase （ contain QQ Space H5 Small game income ） The total scale of water flow will increase year on year 70%.
QQ Cao Lanlan, head of small game operation, shared the current QQ User scale of various categories of small games . at present , Super leisure category has the most players , Then chess and cards 、 synthesis 、 Role play 、 Music and dance 、 Yizhi and other categories also have a large number of users .
Cao Lanlan emphasized , They found out through platform data ,2020 In the products launched in , Game users with competitive attributes have a good time and cashability , So the platform is in 2021 The annual meeting is for competitive categories 、 Do more digging into the categories of war , Hope more developers try to develop related products .
at present ,QQ Small game center provides developers with multi scene centralization 、 The combination of multiple social scenarios and ecological alliance three traffic matrix support , And simultaneously upgraded the purchase support policy . Compared with 2019 year ,2020 The average daily purchase of small games in the year of installation increased 15 times 、 The flow of buying has increased 10 times .
Facing the product selection and resource support policy that developers are most concerned about ,QQ This year, the small game center has focused on promoting intelligent transformation , From product screening and resource matching 、 System anti cheating 、 Flow ecology and other aspects to achieve intelligence and automation , Provide a fair environment for developers . Besides , The platform will focus on the development of new games 、 go online 、 Operation provides the whole process data management tool .
More and more small game developers are using virtual images , To improve the immersion and fun of the game trend ,QQ It will also be the image asset of social assets —— Centimeter show function , Open to developers .
QQ Applet / Small game platform technology director Zhu Huang said ,QQ The team will show the virtual characters deposited by CM Xiu 、3D Rendering and other low-level technical capabilities packaged into cm show Kit Open to developers .「 Using the centimeter show Kit, some 3D The virtual image development cycle of small games can be developed by N Months to N God .」
While promoting the ecological development of small games ,QQ This year, the small game center also cooperates with Tencent's growth Guardian platform , Upgraded the small game guardian system , Online real name authentication and juvenile anti addiction system , Set up a time slot 、 Consumption management 、 One click no play and other parental functions , Escort minors .
More than a year since its establishment ,QQ Open platform ecology has evolved into small programs + Little games + Three content matrices of beautifying the mall . Vice president of Tencent 、 tencent QQ Liang Zhu, the person in charge, said ,「QQ Will open more core resources to developers , Create more user value together , Let young users get a better social experience , Build a more interesting virtual world together ！」