“ Ten year old fan came to report .”
“E Life's favorite .”
11 month 16 Japan , Eason Chan's voice account tiktok opens , The first one was released “ Tiktok ” Live video of , There are countless “ Shaking friends ” gather and watch .
After the release of Eason Chan's short video , Fans are leaving tiktok in his voice review area. . Zhang Tianai 、 Spicy Yangzi 、 Sun Qian and other friends “ Restoring ancient ways KTV” Playing with a classic song of Eason Chan 《 Decade 》 Tiktok interaction ; Yang Qianhuang also came to speak to Eason Chan , This year they met 25 Anniversary of the .# Eason Chan The topic also rushed to the tiktok. .
Before that ,Angelababy、 Li-ying zhao 、 Zhang ziyi 、 Sheenah 、 Andy 、 Wang Yibo and other top stars 2500 Many people have already been in the tiktok. , More and more stars tiktok the flow of trembling sound. , One after another settled in . meanwhile , Trembling is also continuing in tiktok. “ Star making ” motion , Including Fei Qiming 、 Swigo 、 Modern brothers and so on tiktok are popular. . Through the internal and external synchronous introduction 、 The way stars are made , The tiktok layout is forming a more complete ecosystem. .
Eason Chan's cloud studio
Some people say , This life must see a scene of Eason Chan , whenever . All the songs he sang , It's all about you , Laugh in his song , Crying in his song … It's him “ Move like epilepsy , Calm as if paralyzed ”, So true , His songs are so touching .
Eason Chan tiktok , Fans and tiktok were able to achieve their goal by shaking their voices. “ cloud ” Hope to listen to Eason Chan sing .
from 11 month 16 Japan , Eason Chan is in the tiktok gang. Eason Video of the challenge , Attracted a crowd of tiktok users to release videos. , Help for live posters 、 Shape, etc .11 month 21 Japan , Fans are deeply involved in the industry for the first time 、 The live broadcasting room built by ourselves Eason Meet the audience, too .
Five days , The tiktok, which was prepared by the master fans, finally unveiled. , Representative Hao Hand painted on site “shall we talk” radio logo, The handwriting expert collected the fans' hot comments , use 25 Albums and hand-painted photos of highlights , Making comments wall in Live Room .“ It's like a small one of mine 25 Miniature exhibition in ”, Eason Chan said .
“ Tiktok is a vast space. , I played the tiktok a few days ago. , I learned a lot , The place that attracts me is tiktok. 、 Funny 、 Ghost horse , There are many deep levels 、 Very professional stuff ”, Live , Eason Chan kept sharing the feelings of playing tiktok these days. .
One of the warmest parts of the evening was the fan connection , Fans from Northeast China “ Northeast Cantonese ” Sing the song of Eason Chan 《 The best loser 》, Eason Chan also shared the recording 《 The best loser 》 The story of ; A young man from Beipiao recorded a speech to Eason Chen after work at 1:00 a.m , Working every day, he recalled the days when he was a student chasing Eason Chan's concert , I hope I can catch up with Eason Chan's concert again and regain the passion of that year ; And Eason Chan's support club fans sang 《 Decade 》 For a time, Eason Chan's eyes were full of tears .
Wang Yibo's connection as a mysterious guest became one of the biggest surprises tonight , For two “ Break dancing ” Let fans call “ I want to see them next time, really battle”.
“ One hour is too short “ Eason Chan said in the live broadcast , Singing with Eason Chan 《 It's just for love 》 New songs of , Live on fans 、 Shake friends reluctantly brush the end of the screen . The total number of people watching the whole live broadcast exceeded 3700 ten thousand , Near harvest 8000 Ten thousand points of praise .
2020 It was Eason Chan who entered the Chinese music world in 1949 25 Anniversary of the , He was once in the United States 《 Time magazine 》 Described as a character who influenced the style of Hong Kong music , At the same time, it is also the successor of Xu Guanjie 、 Zhang Xueyou was the third to win “ The God of songs ” Hong Kong male singer , Eason Chan is entering the Chinese music world 25 On the anniversary , The selected tiktok is selected. , Whether it's for fans 、 Tiktok tiktok or jitter, users are very significant. .
Cooperation between the two , The tiktok strategy is not only fully explained, but also the strategy of the head. , The more vibrato tiktok is an indispensable piece. , Tiktok “ Star ecology ” Upgrade optimization .
Tiktok stars gathered in the jitter
More and more stars choose to be in the tiktok. 、 Tiktok on the jitter , Linkage with fans .
This year, 10 month 31 Japan , New song by Lin Junjie LIVE Tiktok and fans meet , Different from usual , album signing 、 Fans and idols meet 、 Live performance of singers , All this has been moved onto the Internet . Lin Junjie also tweeted ：“ Thinking about the future LIVE What will the stage look like , So it starts ' sanctuary ' project , Established a focus on transcending the existing LIVE Performance space .”
10 month 31 Japan 、11 month 1 Japan , Wu Yifan as a racing driver , Connected to a 2 Tiktok's two live recording of the recording of the two live voices “ hot ” Out of circle . Since the outbreak , People are used to it “ cloud ” Days of office and entertainment , Whether it is for long video or short video and star live with goods , Popular entertainment stars have more opportunities and time to interact with fans on the Internet , Tiktok and other short video live platforms have gained larger traffic depression. , It is also changing the entertainment ecology of the Internet .
9 month 7 Japan ,“ Drawing circle by hand calls Wang Yuan ” Tiktok is popular on the platform. , Some viewers found Wang Yuan was in a quiver and sent tiktok. “ Drawing circle by hand calls Wang Yuan ” The first tiktok video of the topic . data display ： As of that afternoon 5 spot , The video points praise 138 ten thousand , Comments about 33 ten thousand , Forwarding agreement 6 ten thousand .
This year's tiktok is wonderful. , Party adoption “ Star element combination ” The way , It's not just inviting people from the entertainment industry who are familiar with the public , We also invite creators from tiktok to perform. . Except for CAI Xukun 、 Wu Yifan and other stars , also 131 Tiktok creator participates in the performance , Their stories are also seen on the big screen across the country . Tiktok representation ,“ Star element combination ” We hope that the party will focus on everyone who makes the world a better place 、 things 、 matter , Let more people participate in the record of a better life .
from 2017 In, Yue Yunpeng released two voice makers in the city of tiktok. @ Yue yunyun imitates his own short video content , We have seen Lu Han one after another 、 Li Yifeng 、 Zhou Bichang 、 Yang Di 、 Christy Chung and other stars tiktok directly into the jitter. . Tiktok not only uses the jitter as a position to publicize personal works. , They are also sharing their daily lives . Besides , Trembling also drives tiktok like Fei 、 Liu yunning and other celebrities , And this group because of the continuous output of pop content , In addition, the influx of stars in batches , Continue to promote the self growth of entertainment ecology of the platform .
Tiktok entertainment ecology is not just a simple way to attract stars. , What stars bring , While interacting with fans , Tiktok is also breaking down in the huge flow tank. , Break through the fan circle of individual stars .
Tiktok entertainment ecology
On the basis of the flow of tiktok that is easy to break the circle. , It's not just music marketing , Movie marketing tiktok also saw the potential of this kind of publicity. .
from 《 The former 3： Goodbye to my predecessor 》 To 《 Xihong city's richest man 》《 The last night of the earth 》《 A story more sad than sorrow 》, since 2018 Many movie theaters have been running tiktok in the year. , Achieved unexpected marketing results and box office results , Tiktok marketing has been included in the cinema's conventional marketing channels. , Become the main battlefield of film marketing and publicity . Now? , Online movies tiktok are also more closely linked. .
On the basis of the success of film and television publicity , The new scene of tiktok will be developed. .
Eason Chan's tiktok , After the release of new songs , Tiktok also moved his music style to the shaking platform. , Made with fans bgm、 Movies ost And other forms of diffusion , It presents a new trend of music after the integration of classic songs and short videos in the new era , Leading all the tiktok users to experience the music scene. , Let songs communicate with young users in a new way , Form a new style of music .
Eason Chan's tiktok collaboration is not just a coffee table and platform. “ screens ” The cooperation of , It's even more successful 70、80 People's enthusiasm in the era , Help the once popular Chinese music circle return to the golden age again , A new cultural wave of Chinese music .
From Internet celebrity to star , From film and television publicity to music publicity , Tiktok's entertainment area is expanding. , They are also constantly creating new ways to play . Stars and celebrities reaped the fan traffic that broke the circle , Users also see the tiktok from star to grassroots. . Tiktok is becoming a star of help to break the fans circle. , A platform to achieve the dream of Art .