Dry goods sharing: Taobao's overall operation strategy and store layout

Today to share with you Taobao The whole framework of operation and the whole strategy of thinking ( I get the whole frame mind map for free )


One 、 Preparation for the opening of the store

location 、 Overall analysis of the industry


 Dry cargo sharing —— Taobao operation of the overall strategy , The whole store layout



 Dry cargo sharing —— Taobao operation of the overall strategy , The whole store layout


Two 、 Start a store

Open a shop and decorate it 、 Online shop optimization 、 Online shop opening 、 assessment 、 Shop staff arrangement


 Dry cargo sharing —— Taobao operation of the overall strategy , The whole store layout


Image from the Internet


 Dry cargo sharing —— Taobao operation of the overall strategy , The whole store layout


Image from the Internet

3、 ... and 、 Promotion budget and marketing plan

advertisement 、 Free promotion 、 Activities 、DM Extension 、 Public media 、 Event sponsorship 、 Core member interaction 、 Offline entities and online interactions ( Like double 11、618 Big promoting etc. )、 Cross-border cooperation


 Dry cargo sharing —— Taobao operation of the overall strategy , The whole store layout



 Dry cargo sharing —— Taobao operation of the overall strategy , The whole store layout


Four 、 Annual marketing plan


 Dry cargo sharing —— Taobao operation of the overall strategy , The whole store layout


5、 ... and 、 Data analysis

Quality analysis 、 Bidding keyword analysis 、 Visitor behavior statistics 、 Word of mouth statistical analysis 、 Analysis of the consultation situation 、 Customer acquisition cost analysis


 Dry cargo sharing —— Taobao operation of the overall strategy , The whole store layout


6、 ... and 、 System construction


 Dry cargo sharing —— Taobao operation of the overall strategy , The whole store layout



 Dry cargo sharing —— Taobao operation of the overall strategy , The whole store layout


7、 ... and 、 Team management


 Dry cargo sharing —— Taobao operation of the overall strategy , The whole store layout


What insights and inspirations do you have from these articles , Please join us in praising 、 forward 、 Comment on . Thank you for your attention and support , If you're a novice seller 、 Experienced sellers can learn with me 、 communication 、 discuss , There are also some free dry goods benefits for you , I'm in the e-commerce business world 10 year . Reply to me by private letter “ A piece, please ” that will do .
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2021-08-09